Advertisement transcoding and approval
First Claim
Patent Images
1. A computer-implemented method, comprising:
- accessing, by a computer system, television advertisements stored in a television advertisement data store;
transcoding, by the computer system, each television advertisement into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers;
accessing, by the computer system, corresponding approval criteria for each presentation format, the approval criteria for each particular presentation format being criteria by which a television advertisement transcoded into the particular presentation format is evaluated against;
for each presentation format in which the television advertisement is transcoded;
evaluating, by the computer system, the television advertisement transcoded into the presentation format against the corresponding approval criteria for the presentation format;
automatically approving, by the computer system, the television advertisement in each presentation format that meets the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria; and
automatically disapproving, by the computer system, the television advertisement in each presentation format that does not meet the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria.
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Abstract
Advertising parameters and associated television advertisements are received from advertisers. The television advertisements can be designated as pending approval. An automated approval process and a television provider approval process can be utilized to approve or disapprove of the television advertisements pending approval. Approved television advertisements can be provided to the television provider, e.g., by a download process over a network.
77 Citations
14 Claims
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1. A computer-implemented method, comprising:
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accessing, by a computer system, television advertisements stored in a television advertisement data store; transcoding, by the computer system, each television advertisement into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers; accessing, by the computer system, corresponding approval criteria for each presentation format, the approval criteria for each particular presentation format being criteria by which a television advertisement transcoded into the particular presentation format is evaluated against; for each presentation format in which the television advertisement is transcoded; evaluating, by the computer system, the television advertisement transcoded into the presentation format against the corresponding approval criteria for the presentation format; automatically approving, by the computer system, the television advertisement in each presentation format that meets the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria; and automatically disapproving, by the computer system, the television advertisement in each presentation format that does not meet the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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an advertisement data store configured to store television advertisements; a transcoding engine configured to transcode television advertisements into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers; an automated approval engine configured to store corresponding approval criteria for each presentation format, the approval criteria for each particular presentation format being criteria by which a television advertisement transcoded into the particular presentation format is evaluated against, and for each presentation format in which the television advertisement is transcoded; evaluate the television advertisement transcoded into the presentation format against the corresponding approval criteria for the presentation format; and automatically approve, by the computer system, the television advertisement in each presentation format that meets the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria; and automatically disapprove, by the computer system, the television advertisement in each presentation format that does not meet the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A non-transitory computer readable storage device storing instructions executable by a computer system and that upon such execution cause the computer system to perform operations comprising:
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accessing, by the computer system, television advertisements stored in a television advertisement data store; transcoding, by the computer system, each television advertisement into a plurality of different presentation formats, wherein the presentation formats include television formats utilized by television providers; accessing, by the computer system, corresponding approval criteria for each presentation format, the approval criteria for each particular presentation format being criteria by which a television advertisement transcoded into the particular presentation format is evaluated against; for each presentation format in which the television advertisement is transcoded; evaluating, by the computer system, the television advertisement transcoded into the presentation format against the corresponding approval criteria for the presentation format; automatically approving, by the computer system, the television advertisement in each presentation format that meets the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria; and automatically disapproving, by the computer system, the television advertisement in each presentation format that does not meet the corresponding approval criteria for the presentation format based on the evaluations against the corresponding approval criteria.
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Specification