Method and system of circumventing content filters

• US 8,571,383 B2
• Filed: 08/12/2010
• Issued: 10/29/2013
• Est. Priority Date: 09/15/2009
• Status: Active Grant

• Current Assignee: AirBNB Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: Bauchot, Frederic, Picon, Joaquin, Secondo, Pierre
• Primary Examiner(s): NGUYEN, HUY THANH
• Application Number:
  US12/855,155
• Publication Number:
  US 20110064383A1
• Time in Patent Office: 1,174 Days
• Field of Search: None
• US Class Current: 386/241
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06T 11/00 2D [Two Dimensional] image generation
• CPC Class Codes: G11B 27/036 Insert-editing

Abstract

A method, computer program, and system for enabling remanence-based advertisement that is not likely to be blocked by adblockers. A method of converting a master image, such as an advertisement or a logo, into a master video, according to an embodiment, includes: dividing the master image into a plurality of sub-images; generating a plurality of video frames defining a master video, the video frames having dimensions of the master image; and inserting the plurality of sub-images into the plurality of video frames, such that a playing of the master video defined by the video frames visually renders the master image.

Claims

1. A method comprising:

employing a computer system for;

identifying a node associated with an image element in a document object model tree of a markup file;

converting the image element associated with the identified node into a master image;

dividing the master image into a plurality of sub-images;

generating a plurality of video frames defining a master video, the video frames having dimensions of the master image;

inserting the plurality of sub-images into the plurality of video frames, such that a playing of the master video defined by the video frames visually renders the master image; and

replacing the identified node of the document object model tree of the markup file with a node comprising the master video to obtain a modified document object model tree.

2. The method of claim 1, further comprising, before the inserting of the sub-images in the video frames:

altering at least one of the sub-images.

3. The method of claim 2, wherein the altering comprises an operation selected from the group consisting of distorting, greyscaling, reencoding, resizing, noising, discretizing, resampling and scrambling.

4. The method of claim 1, wherein the playing of the master video visually renders an image similar to the master image.

5. The method of claim 1, wherein the master image is divided in a manner such as to minimize a likelihood of having at least one sub-image filtered out by content filters analyzing the master video, the likelihood being estimated by running at least one content filter provided with image recognition capabilities.

6. The method of claim 1, wherein the master image is a given frame of a given video, and wherein sub-images of the given frame are inserted in video frames of the master video which is inserted in the given video.

7. The method of claim 1, wherein a scripting language code is generated and associated with the master video, and wherein the scripting language code is adapted to cause a user terminal upon which the scripting language code is executed to transmit coordinate information defining a position of a user-controlled cursor and/or to transmit action information defining a clicking action of the user-controlled cursor.

8. The method of claim 1, wherein a sub-image is further associated with a probability of display, and wherein the probability of display is adjusted to maintain the display of the master video above a predefined threshold for image remanence.

9. The method of claim 1, wherein the master image comprises an advertisement or a logo.

10. A computer program comprising instructions stored on a non-transitory computer readable storage medium for performing a method when executed by a computing device, the method comprising:

identifying a node associated with an image element in a document object model tree of a markup file;

converting the image element associated with the identified node into a master image;

dividing the master image into a plurality of sub-images;

generating a plurality of video frames defining a master video, the video frames having dimensions of the master image;

inserting the plurality of sub-images into the plurality of video frames, such that a playing of the master video defined by the video frames visually renders the master image; and

replacing the identified node of the document object model tree of the markup file with a node comprising the master video to obtain a modified document object model tree.

11. The computer program of claim 10, the method further comprising, before the inserting of the sub-images in the video frames:

altering at least one of the sub-images.

12. The computer program of claim 11, wherein the altering comprises an operation selected from the group consisting of distorting, greyscaling, reencoding, resizing, noising, discretizing, resampling and scrambling.

13. The computer program of claim 10, wherein the playing of the master video visually renders an image similar to the master image.

14. The computer program of claim 10, wherein the master image is divided in a manner such as to minimize a likelihood of having at least one sub-image filtered out by content filters analyzing the master video, the likelihood being estimated by running at least one content filter provided with image recognition capabilities.

15. The computer program of claim 10, wherein the master image is a given frame of a given video, and wherein sub-images of the given frame are inserted in video frames of the master video which is inserted in the given video.

16. The computer program of claim 10, wherein a scripting language code is generated and associated with the master video, and wherein the scripting language code is adapted to cause a user terminal upon which the scripting language code is executed to transmit coordinate information defining a position of a user-controlled cursor and/or to transmit action information defining a clicking action of the user-controlled cursor.

17. The computer program of claim 10, wherein a sub-image is further associated with a probability of display, and wherein the probability of display is adjusted to maintain the display of the master video above a predefined threshold for image remanence.

18. The computer program of claim 10, wherein the master image comprises an advertisement or a logo.

19. A system comprising:

at least one computer system, including;

a system for identifying a node associated with an image element in a document object model tree of a markup file;

a system for converting the image element associated with the identified node into a master image;

a system for dividing the master image into a plurality of sub-images;

a system for generating a plurality of video frames defining a master video, the video frames having dimensions of the master image;

a system for inserting the plurality of sub-images into the plurality of video frames, such that a playing of the master video defined by the video frames visually renders the master image; and

a system for replacing the identified node of the document object model tree of the markup file with a node comprising the master video to obtain a modified document object model tree.

20. The system of claim 19, wherein the master image comprises an advertisement or a logo.