Using search query information to determine relevant ads for a landing page of an ad
First Claim
1. A computer-implemented method for determining at least one supplemental advertisement to be presented on an advertiser landing Web page, the advertiser landing page being referenced from a user selected advertisement, comprising:
- a) accepting, by a computer system including one or more computers on a network, advertiser policies provided by an advertiser associated with the advertiser landing Web page, the advertiser policies including1) a condition that supplemental advertisements on the advertiser landing page must not include any links to another document, and2) a condition that supplemental advertisements on the advertiser landing page advertise a different product or service than the product or service advertised in the user selected advertisement;
b) accepting, by the computer system, search query information sourced from a user device;
c) generating, by the computer system and for presentation on the user device, a document with search results determined using the search query information and at least one advertisement determined, by the computer system and using the search query information, wherein each of the at least one advertisement includes a reference to an advertiser landing Web page and wherein each of the at least one advertisement advertises a product or service;
d) transmitting, by the computer system and to induce presentation on the user device, the generated document including the search results and the at least one advertisement;
e) accepting, by the computer system, a selection, sourced from the user device, of one of the at least one advertisement;
f) determining at least one supplemental advertisement, by the computer system, using1) the search query information, and2) the accepted advertiser policies including the condition that the at least one supplemental advertisement must not include any links to another document, and the condition that the at least one supplemental advertisement advertises a different product or service than the product or service advertised in the selected at least one advertisement; and
g) generating, by the computer system and for presentation on the user device, the advertiser landing Web page referenced from the selected at least one advertisement, the advertiser landing Web page including the at least one supplemental advertisement determined by the computer system.
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Accused Products
Abstract
Advertisers can generate revenue (or credits) from an advertising network by allowing relevant ads to be shown with their properties (e.g., a document such as a Web page), and allow an ad delivery system to serve relevant ads. For example, the advertiser document may include at least one supplemental advertisement determined using search query information entered earlier by a user device. As another example, the advertiser document may include at least one supplemental advertisement determined using a correlation or association of the advertiser'"'"'s advertisement and the supplemental advertisement.
8 Citations
23 Claims
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1. A computer-implemented method for determining at least one supplemental advertisement to be presented on an advertiser landing Web page, the advertiser landing page being referenced from a user selected advertisement, comprising:
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a) accepting, by a computer system including one or more computers on a network, advertiser policies provided by an advertiser associated with the advertiser landing Web page, the advertiser policies including 1) a condition that supplemental advertisements on the advertiser landing page must not include any links to another document, and 2) a condition that supplemental advertisements on the advertiser landing page advertise a different product or service than the product or service advertised in the user selected advertisement; b) accepting, by the computer system, search query information sourced from a user device; c) generating, by the computer system and for presentation on the user device, a document with search results determined using the search query information and at least one advertisement determined, by the computer system and using the search query information, wherein each of the at least one advertisement includes a reference to an advertiser landing Web page and wherein each of the at least one advertisement advertises a product or service; d) transmitting, by the computer system and to induce presentation on the user device, the generated document including the search results and the at least one advertisement; e) accepting, by the computer system, a selection, sourced from the user device, of one of the at least one advertisement; f) determining at least one supplemental advertisement, by the computer system, using 1) the search query information, and 2) the accepted advertiser policies including the condition that the at least one supplemental advertisement must not include any links to another document, and the condition that the at least one supplemental advertisement advertises a different product or service than the product or service advertised in the selected at least one advertisement; and g) generating, by the computer system and for presentation on the user device, the advertiser landing Web page referenced from the selected at least one advertisement, the advertiser landing Web page including the at least one supplemental advertisement determined by the computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. Apparatus for determining at least one supplemental advertisement to be presented on an advertiser landing Web page, the advertiser landing page being referenced from a user selected advertisement, comprising:
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a) one or more processors; b) at least one input device; and c) one or more storage devices storing processor-executable instructions which, when executed by one or more processors, perform a method of; i) accepting advertiser policies provided by an advertiser associated with the advertiser landing Web page, the advertiser policies including 1) a condition that supplemental advertisements on the advertiser landing page must not include any links to another document, and 2) a condition that supplemental advertisements on the advertiser landing page advertise a different product or service than the product or service advertised in the user selected advertisement; ii) accepting search query information sourced from a user device; iii) generating, for presentation on the user device, a document with search results determined using the search query information and at least one advertisement determined using the search query information, wherein each of the at least one advertisement includes a reference to an advertiser landing Web page and wherein each of the at least one advertisement advertises a product or service; iv) transmitting, to induce presentation on the user device, the generated document including the search results and the at least one advertisement; v) accepting a selection, sourced from the user device, of one of the at least one advertisement; vi) determining at least one supplemental advertisement using 1) the search query information, each of the at least one supplemental advertisement advertising a different product or service than the and 2) the accepted advertiser policies including the condition that the at least one supplemental advertisement must not include any links to another document, and the condition that the at least one supplemental advertisement advertises a different product or service than the product or service advertised in the selected at least one advertisement; and vii) generating, for presentation on the user device, the advertiser landing Web page referenced from the selected at least one advertisement, the advertiser landing Web page including the at least one supplemental advertisement determined. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification