×

Broadcast advertisement adapting method and apparatus

  • US 8,572,639 B2
  • Filed: 01/26/2005
  • Issued: 10/29/2013
  • Est. Priority Date: 03/23/2000
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of adapting broadcast content in the process of being broadcast to an audience, comprising:

  • receiving the broadcast content at a local device associated with a display on which the broadcast content is to be displayed to a recipient, the broadcast content including a broadcast advertisement;

    generating a selection factor, wherein the selection factor corresponds to the recipient of the broadcast content based on information relating to the recipient;

    selecting an advertising segment adapted to the recipient based on the selection factor;

    detecting whether the adapted advertising segment has a first duration less than a second duration of a time slot allocated to the broadcast advertisement; and

    in response to detecting that the first duration is less than the second duration;

    determining a variable time from a beginning of the time slot allocated to the broadcast advertisement; and

    replacing at least a portion of the broadcast advertisement with the adapted advertising segment at the variable time within the time slot allocated to the broadcast advertisement.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×