Broadcast advertisement adapting method and apparatus
First Claim
1. A method of adapting broadcast content in the process of being broadcast to an audience, comprising:
- receiving the broadcast content at a local device associated with a display on which the broadcast content is to be displayed to a recipient, the broadcast content including a broadcast advertisement;
generating a selection factor, wherein the selection factor corresponds to the recipient of the broadcast content based on information relating to the recipient;
selecting an advertising segment adapted to the recipient based on the selection factor;
detecting whether the adapted advertising segment has a first duration less than a second duration of a time slot allocated to the broadcast advertisement; and
in response to detecting that the first duration is less than the second duration;
determining a variable time from a beginning of the time slot allocated to the broadcast advertisement; and
replacing at least a portion of the broadcast advertisement with the adapted advertising segment at the variable time within the time slot allocated to the broadcast advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques of adapting an advertisement previously broadcast or in the process of being broadcast are disclosed. An advertisement selection factor is generated in order to adapt ads to a particular recipient. The advertisement selection factor can be derived from a database of information concerning the recipient and/or from data input by the recipient. The ad may be adapted in a variety of ways including replacing a broadcast ad segment with another segment. The replacement ad segment may be stored in a local device such as a set-top box or hardware card of a TV or PC and selected according to the advertisement selection factor. The replacement ad segment is synchronized with the on-going broadcast to produce a seamless ad. Alternatively, an ad processing can change audio or visual characteristics of the ad according to the ad selection factor. Such ad processing also includes dynamical texture mapping, object replacement, object addition, and audio/video data layering. The ad processing may also be combined with ad segment replacement. The result is a broadcast advertisement specifically targeted for a recipient and thereby likely to have a greater impact on that recipient'"'"'s buying patterns. These techniques may also be applied to a variety of content such as sitcoms and sports shows to adapt the content to a particular recipient.
263 Citations
33 Claims
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1. A method of adapting broadcast content in the process of being broadcast to an audience, comprising:
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receiving the broadcast content at a local device associated with a display on which the broadcast content is to be displayed to a recipient, the broadcast content including a broadcast advertisement; generating a selection factor, wherein the selection factor corresponds to the recipient of the broadcast content based on information relating to the recipient; selecting an advertising segment adapted to the recipient based on the selection factor; detecting whether the adapted advertising segment has a first duration less than a second duration of a time slot allocated to the broadcast advertisement; and in response to detecting that the first duration is less than the second duration; determining a variable time from a beginning of the time slot allocated to the broadcast advertisement; and replacing at least a portion of the broadcast advertisement with the adapted advertising segment at the variable time within the time slot allocated to the broadcast advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. An apparatus for adapting broadcast content in the process of being broadcast, wherein the broadcast content includes a broadcast advertisement, comprising;
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a selection factor generator associated with a display on which the broadcast content is to be displayed, the selection factor generator to generate a selection factor corresponding to a recipient of the broadcast content and based on information relating to the recipient; and a content processor coupled to a broadcast feed and a selection factor input; and a selector to select an advertising segment adapted to the recipient based on the selection factor; a comparator to determine whether the adapted advertising segment has a first duration less than a second duration of a time slot allocated to the broadcast advertisement; and a detector to determine, in response to the first duration being less than the second duration, a variable time from a beginning of the time slot allocated to the broadcast advertisement, wherein the content processor is to replace at least a portion of the broadcast advertisement with the adapted advertising segment at the variable time within the time slot allocated to the broadcast advertisement. - View Dependent Claims (28, 29, 30, 31, 32)
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33. A method of adapting broadcast content in the process of being broadcast to an audience, comprising:
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receiving the broadcast content at a local device associated with a display on which the broadcast content is to be displayed to a recipient, the broadcast content including a broadcast advertisement; generating a selection factor, wherein the selection factor corresponds to the recipient of the broadcast content and is based on information relating to the recipient; selecting a first advertising segment adapted to the recipient based on the selection factor; detecting whether the adapted advertising segment has a first duration less than a second duration of a time slot allocated to the broadcast advertisement; and in response to detecting that the first duration is less than the second duration; selecting a second advertising segment adapted to the recipient based on the selection factor; inserting the first advertising segment into the time slot allocated to the broadcast advertisement; and inserting the second advertising segment into the time slot allocated to the broadcast advertisement after a period of time corresponding to the duration of the first advertising segment.
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Specification