System and method for simultaneous broadcast for personalized messages
First Claim
1. A method for creating a plurality of personalized advertisements to be viewed by an intended audience, comprising:
- generating at least one personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of the plurality of media slots being configured to receive one of a plurality of media segments that is an incomplete part of a personalized advertisement, each of the plurality of media segments comprising one of;
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information;
simultaneously transmitting a plurality of data streams to a receiving unit, each data stream delivering a different one of said plurality of media segments for said at least one of said plurality of media slots, wherein said plurality of media segments are synchronized to begin and end at substantially the same time;
transmitting a meta information stream to a personalization engine at said receiving unit, said meta information stream including a personalization protocol, content selection data comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments, said content selection data including switch times for said plurality of media segments;
retrieving personalization data by the personalization engine from a user profile at the receiving unit;
switching between said plurality of data streams to retrieve and insert at least one of said media segments into each of said media slots using said content selection information and said personalization data;
assembling at the receiving unit a customized broadcast transmission stream as said personalized advertisement; and
reporting by the personalization engine a record of the customized broadcast transmission stream.
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Accused Products
Abstract
A system and method for the simultaneous creation, assembly and transmission of synchronous multiple personalized messages to specific targeted individuals or other entities. The system can send rich media distinctly personalized messages such as commercials to a small or large group of selected individuals through any appropriate distribution media. A personalized message is created based on segmenting a message into multiple slots, and providing different selectable segments for each slot. The multiple segments are then simultaneously broadcasted over multiple data streams to a receiver, wherein the receiver switches between the data streams to assemble the personalized message in a just-in-time fashion. Other data including overlays, animation, frame transitions etc. may also be transmitted and used to assemble the personalized message.
231 Citations
18 Claims
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1. A method for creating a plurality of personalized advertisements to be viewed by an intended audience, comprising:
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generating at least one personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of the plurality of media slots being configured to receive one of a plurality of media segments that is an incomplete part of a personalized advertisement, each of the plurality of media segments comprising one of;
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information;simultaneously transmitting a plurality of data streams to a receiving unit, each data stream delivering a different one of said plurality of media segments for said at least one of said plurality of media slots, wherein said plurality of media segments are synchronized to begin and end at substantially the same time; transmitting a meta information stream to a personalization engine at said receiving unit, said meta information stream including a personalization protocol, content selection data comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments, said content selection data including switch times for said plurality of media segments; retrieving personalization data by the personalization engine from a user profile at the receiving unit; switching between said plurality of data streams to retrieve and insert at least one of said media segments into each of said media slots using said content selection information and said personalization data; assembling at the receiving unit a customized broadcast transmission stream as said personalized advertisement; and reporting by the personalization engine a record of the customized broadcast transmission stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for distributing multimedia personalized advertisements, said system comprising:
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a transmitted unit that transmits to a receiving unit; a personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of said plurality of media slots being configured to receive one of a plurality of media segments; and a plurality of data streams simultaneously transmitting said plurality of media segments to be inserted into at least one of said media slots as an incomplete part of a personalized advertisement, each of the plurality of media segments comprising one of;
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information,a meta information stream transmitting a personalization protocol, comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments, said content selection data including switch times for said plurality of media segments; and a personalization engine configured to retrieve personalization data from a user profile at the receiving unit, said personalization engine using said content selection information and said personalization data to switch between said plurality of data streams to retrieve and insert at least one of said media segments into each of said media slots, to assemble at the receiving unit a customized broadcast transmission stream as said personalized advertisement. - View Dependent Claims (16, 17)
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18. A system for distributing a plurality of multimedia personalized advertisements, said system comprising:
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a means for creating a personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of the plurality of media slots being configured to receive one of a plurality of media segments; a means for creating the plurality of media segments for insertion into at least one of said plurality of media slots as an incomplete part of a personalized advertisement, each of said plurality of media segments comprising one of;
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information;a transmission means for simultaneously transmitting said media segments for a particular one of the plurality of media slots, wherein each of said plurality of media segments is transmitted on a different one of a plurality of data streams, said transmission means transmitting a meta information stream including a personalization protocol, content selection data comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments; and a means for retrieving content selection data from the meta information stream and personalization information from a user profile to allow a personalization engine at a receiving unit to switch between said plurality of data streams to retrieve and insert one of said media segments at a particular time into one of said plurality of media slots to assemble a customized broadcast transmission stream as said personalized advertisement.
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Specification