System and method for enhanced content delivery
First Claim
1. A method for content delivery, comprising:
- receiving a content request from a wireless device associated with a mobile subscriber, wherein said content request is a Short Message Service (SMS) message containing at least a content identifier;
performing one or more processing steps, including;
(a) retrieving content based on at least aspects of said content identifier yielding retrieved content, said retrieved content being written in a language that requires display of double-byte characters within native SMS facilities of the wireless device,(b) determining that the native SMS facilities of the wireless device are unable to display double-byte characters,(c) selecting Multimedia Message Service (MMS) message facilities as an alternative content delivery channel for at least the portion of said retrieved content including the double-byte characters,(d) altering at least the layout and organization of said retrieved content yielding altered content, wherein said altering includes rendering the double-byte characters of said retrieved content as one or more images suitable for use in a MMS message; and
sending to said mobile subscriber one or more MMS messages containing the one or more images of the double-byte characters.
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Abstract
Coincident with the evolution, maturation, etc. of wireless messaging ecosystems an infrastructure that provides for enhanced content delivery in new and creative ways. The delivery model leverages the features, capabilities, etc. that are offered by MMS to deliver various types of content (e.g., content that would otherwise be difficult or impossible to display on a wireless device using the wireless device'"'"'s native facilities) to wireless devices by, possibly inter alia, processing the content (including, possibly among other steps, formatting the content, rendering the content as one or more images, etc.) and subsequently delivering the processed content to a wireless device via MMS. The infrastructure may optionally leverage the capabilities of a centrally-located Messaging Inter-Carrier Vendor.
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Citations
29 Claims
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1. A method for content delivery, comprising:
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receiving a content request from a wireless device associated with a mobile subscriber, wherein said content request is a Short Message Service (SMS) message containing at least a content identifier; performing one or more processing steps, including; (a) retrieving content based on at least aspects of said content identifier yielding retrieved content, said retrieved content being written in a language that requires display of double-byte characters within native SMS facilities of the wireless device, (b) determining that the native SMS facilities of the wireless device are unable to display double-byte characters, (c) selecting Multimedia Message Service (MMS) message facilities as an alternative content delivery channel for at least the portion of said retrieved content including the double-byte characters, (d) altering at least the layout and organization of said retrieved content yielding altered content, wherein said altering includes rendering the double-byte characters of said retrieved content as one or more images suitable for use in a MMS message; and sending to said mobile subscriber one or more MMS messages containing the one or more images of the double-byte characters. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for content delivery, comprising:
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a gateway at which an incoming Short Message Service (SMS) message is received, said incoming SMS message containing at least a content identifier, said incoming SMS message having been originally initiated as a wireless message from a wireless device; and workflow modules, said workflow modules being configured to; (a) extract one or more data elements from said incoming SMS message yielding extracted data elements; (b) retrieve content based on at least aspects of said extracted data elements yielding retrieved content, said retrieved content being written in a language that requires double-byte characters; (c) determine that the native SMS facilities of the wireless device are unable to display double-byte characters, (d) select Multimedia Message Service (MMS) message facilities as an alternative content delivery channel for at least the portion of said retrieved content including the double-byte characters, (e) alter at least the layout and organization of said retrieved content yielding altered content wherein said workflow module is configured to alter said retrieved content by rendering the double-byte characters of said retrieved content as one or more images suitable for use in a MMS message; and (f) generate one or more outgoing MMS messages, said outgoing MMS messages containing at least the one or more images of the double-byte characters. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification