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Serving requests by selectively using a plurality of response providers

  • US 8,577,724 B1
  • Filed: 04/04/2008
  • Issued: 11/05/2013
  • Est. Priority Date: 04/04/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining information in response to a content request originated by a user via a device;

    computing advertising selection criteria to create computed advertising selection criteria based at least in part on all or any portion of the information;

    choosing at least two of a plurality of advertising providers corresponding to respective plurality of advertising networks based at least in part on at least a first portion of the information;

    determining an ordering of the at least two of the plurality of advertising providers corresponding to the respective plurality of advertising networks based at least in part on at least a second portion of the information;

    providing a respective portion of the computed advertising selection criteria to the chosen plurality of advertising providers corresponding to the respective plurality of advertising networks;

    after the computed advertising selection criteria is created, each of the chosen plurality of advertising providers and corresponding plurality of advertising networks being configured to interactively attempt to select and provide respective advertising based at least in part on and in response to the computed advertising selection criteria received;

    selecting advertising, based at least in part on the ordering, from the respective advertising provided by one or more of the chosen plurality of advertising providers of respective plurality of advertising networks that have been interactively provided thereby in response to and after receipt of the computed advertising selection criteria;

    providing content in accordance with the content request and further in accordance with the selected advertising;

    wherein the device is enabled to communicate the content request to an agent at least in part via a network, and the agent is enabled to perform the determining information, the computing of advertising selection criteria, the choosing advertising providers of respective advertising networks, the determining an ordering, the providing a respective portion of the computed advertising selection criteria, and the selecting advertising; and

    wherein the providing content is compatible with display of the content on the device.

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