Advertisement content selection and presentation

• US 8,579,442 B2
• Filed: 05/27/2009
• Issued: 11/12/2013
• Est. Priority Date: 05/27/2009
• Status: Active Grant

• Current Assignee: Transpacific Image LLC (Intellectual Ventures LLC)
• Original Assignee: Transpacific Image LLC (Intellectual Ventures LLC)
• Inventors: Plut, William J.
• Primary Examiner(s): Ko, Tony
• Assistant Examiner(s): Reilly-Diakun, Jori S
• Application Number:
  US12/472,534
• Publication Number:
  US 20100306022A1
• Time in Patent Office: 1,630 Days
• Field of Search: 353/39, 353/46, 353/85, 353121-122, 705/14.4, 705/14.49, 705/14.51, 705/14.6, 705/14.64, 705/14.73, 725/40, 725/47, 348563-564
• US Class Current: 353/39
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G09F 19/18 involving the use of optical projection means, e.g. projection of images on clouds projection apparatus per se G03B
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

Systems, devices and methods that enable advertisement on mobile computing applications are provided. More specifically, described herein are devices and methods that are capable of delivering relatively more friendly advertising information to a user while causing less interference on graphics-based user interfaces of such devices. Integral projector modules which may be embedded in mobile computing devices are also provided. These modules may be capable of externally projecting advertising content upon most any surface.

Claims

1. A device, comprising:

a display component configured to display an image; and

a presentation management component configured to;

generate the image to include;

a first display area shaped in the form of a logo associated with an advertisement content;

a second display area that is outside of a perimeter of the first display area;

a non-advertisement content in the first display area; and

the advertisement content in the second display area; and

change the shape of the first display area to form another logo in response to a change in the advertisement content.

2. The device of claim 1, wherein the display component is a projector module that comprises a light source configured to generate light, a projection lens system, and an optical modulator-configured to modulate the light from the light source and form the image on an external receiving surface via the projection lens system.

3. The device of claim 2, wherein the light source comprises a light emitting diode.

4. The device of claim 2, wherein the light source comprises a diode laser.

5. The device of claim 1, wherein the projector module comprises:

a controller configured to receive a video signal;

a light source configured to emit a light beam modulated by the controller; and

a micro scanner positioned to receive the light beam and configured to be controlled by the controller to scan the light beam into a projectable area.

6. The device of claim 5, wherein the light source comprises a red laser, a green laser, and a blue laser coupled to the controller, and a combiner optics module configured to receive respective laser beams from the red laser, the green laser, and the blue laser, and to output the light beam.

7. The device of claim 5, wherein the micro scanner is a micro electronic mechanical system minor.

8. A method, comprising:

generating, by a device including a processor, a non-advertisement content and an advertisement content;

defining a first display area in a shape of a logo associated with the advertisement content;

defining a second display area that is outside of a perimeter of the first display area;

positioning the non-advertisement content in the first display area;

positioning the advertisement content in the second display area; and

changing the shape of the first display area to form another logo based on a change in the advertisement content.

9. The method of claim 8, further comprising displaying the first display area and the second display area on an integrated screen of the device.

10. The method of claim 8, further comprising projecting, by the device, the first display area and the second display area externally to the device.

11. A system, comprising:

means for generating a non-advertisement content;

means for generating an advertisement content;

means for generating a first display area in a shape of a logo associated with the advertisement content;

means for generating a second display area that is outside of a perimeter of the first display area;

means for placing the non-advertisement content in the first display area;

means for placing the advertisement content in the second display area; and

means for altering the shape of the first display area to another logo using a change in the advertisement content.

12. A non-transitory computer readable medium comprising computer-executable instructions that, in response to execution, cause a device to perform operations, comprising:

obtaining a non-advertisement content;

obtaining an advertisement content;

configuring a first display area in a shape of a logo associated with the advertisement content;

configuring a second display area that is outside of a perimeter of the first display area;

positioning the non-advertisement content in the first display area;

positioning the advertisement content in the second display area; and

adjusting the shape of the first display area to another shape of another logo in response to a change in the advertisement content.