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Continuous value-per-click estimation for low-volume terms

  • US 8,583,473 B1
  • Filed: 01/11/2012
  • Issued: 11/12/2013
  • Est. Priority Date: 07/09/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • performing, by a computer processor, steps comprising;

    accessing statistics for a set of terms, the statistics comprising a number of viewing designations associated with the terms and a number of conversion events associated with the terms;

    determining, for each conversion rate of a plurality of conversion rates, a number of conversion events for terms having the conversion rate;

    generating data describing a first distribution function that represents a distribution of the conversion events over the plurality of conversion rates;

    generating data describing a second distribution function that represents probabilities of given numbers of conversion events occurring;

    computing an estimated conversion rate for a given term using the data describing the first distribution function and the data describing the second distribution function; and

    storing the estimated conversion rate.

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