Method and system for generating intelligent electronic banners based on user information

• US 8,583,475 B2
• Filed: 09/10/2004
• Issued: 11/12/2013
• Est. Priority Date: 09/11/2003
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Wills, Scott
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US10/937,305
• Publication Number:
  US 20050222905A1
• Time in Patent Office: 3,350 Days
• Field of Search: 705/14, 705/14.1
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and system for generating electronic advertisement, such as banner ads, based on user profile information, location information and proximity preferences are disclosed. An online promotion service may receive profile information, location information and other information from a user. The user may also define a proximity preference which may include a range of distance the user is willing to travel to redeem one or more promotions. A service or product provider or other authorized entity may define a proximity preference which may include a target range of advertisement exposure. The online promotion service may present advertisements for incentives and other promotions based on user profile information as well as proximity preference information where the proximity preference is defined by the user, the provider, or both.

Claims

1. A computer-implemented system for generating at least one banner advertisement and associated incentive based on user profile information, location information, and proximity preference information, the system comprising:

at least one server, the at least one server configured to;

receive user profile information from a user via a user device operatively connected to the at least one server via a communication link;

receive location information for the user;

receive user-specified prioritization information that includes, at a given time, a prioritization of a plurality of locations from which to receive advertisements based on at least one priority criteria;

receive proximity preference information;

generate at least one banner advertisement for a particular product or service for the user based on the user profile information, the location information, and the proximity preference information;

prioritize the at least one banner advertisement based on the user-specified prioritization information; and

transmit the at least one banner advertisement to the user device via the communication link, wherein the at least one banner advertisement comprises a hyperlink to an incentive web page that displays content about an incentive associated with the at least one banner advertisement.

2. The system of claim 1, wherein the incentive comprises a coupon.

3. The system of claim 1, wherein the location information comprises one or more of a street address, city, county, state, or zip code.

4. The system of claim 1, wherein the proximity preference information comprises a distance range, specified by the user, that the user is willing to travel to redeem an incentive.

5. The system of claim 1, wherein the proximity preference information comprises a distance range, specified by a provider, that the provider is targeting as a range of advertisement exposure.

6. The system of claim 1, wherein the proximity preference information comprises a distance range, specified by the user, that the user is willing to travel to redeem an incentive, and one or more target distance ranges, specified by a provider, that the provider is targeting as a range of advertisement exposure.

7. The system of claim 4, wherein the user-specified distance range comprises a radius, in miles, from an identified address associated with the user.

8. The system of claim 5, wherein the provider-specified distance range comprises a radius, in miles, from an identified redemption facility associated with the provider.

9. The system of claim 1, wherein the user profile information includes categories of interest.

10. The system of claim 1, wherein the location information for the user is specified by the user.

11. The system of claim 1, wherein the content about the incentive associated with the at least one banner advertisement comprises one or more of incentive information, an option to print the incentive, or an option to buy the product or service associated with the incentive.

12. The system of claim 1, wherein the at least one criteria comprises a criteria based on most frequently visited locations.

13. The system of claim 1, wherein the at least one criteria comprises a criteria based on most convenient locations.

14. The system of claim 1, wherein the plurality of locations comprise a first location having a user-specified first priority associated with prioritizing advertisements and a second location having a user-specified second priority associated with prioritizing advertisements that is greater than the first priority based on the at least one priority criteria.

15. A computer-implemented method of generating at least one banner advertisement and associated incentive based on user profile information, location information, and proximity preference information, the method comprising:

receiving, at a server, user profile information from a user via a user device operatively connected to the server via a communication link;

storing the received user profile information in a database;

receiving location information for the user;

receiving proximity preference information;

receiving user-specified prioritization information that includes, at a given time, a prioritization of a plurality of locations from which to receive advertisements based on at least one priority criteria;

generating at least one banner advertisement for a particular product or service for the user based on the user profile information, the location information, and the proximity preference information;

prioritizing the at least one banner advertisement based on the user-specified prioritization information; and

transmitting the at least one banner advertisement to the user device via the communication link, wherein the at least one banner advertisement comprises a hyperlink to an incentive web page that displays content about an incentive associated with the at least one banner advertisement.

16. The method of claim 15, wherein the incentive comprises a coupon.

17. The method of claim 15, wherein the location information comprises one or more of a street address, city, county, state, or zip code.

18. The method of claim 15, wherein the proximity preference information comprises a distance range, specified by the user, that the user is willing to travel to redeem an incentive.

19. The method of claim 15, wherein the proximity preference information comprises a distance range, specified by a provider, that the provider is targeting as a range of advertisement exposure.

20. The method of claim 15, wherein the proximity preference information comprises a distance range, specified by the user, that the user is willing to travel to redeem an incentive, and one or more target distance ranges, specified by a provider, that the provider is targeting as a range of advertisement exposure.

21. The method of claim 18, wherein the user-specified distance range comprises a radius, in miles, from an identified address associated with the user.

22. The method of claim 19, wherein the provider-specified distance range comprises a radius, in miles, from an identified redemption facility associated with the provider.

23. The method of claim 15, wherein the user profile information includes categories of interest.

24. The method of claim 15, wherein the location information for the user is specified by the user.

25. The method of claim 15, wherein the content about the incentive associated with the at least one banner advertisement comprises one or more of incentive information, an option to print the incentive, or an option to buy the product or service associated with the incentive.

26. The method of claim 15, wherein the at least one criteria comprises a criteria based on most frequently visited locations.

27. The method of claim 15, wherein the at least one criteria comprises a criteria based on most convenient locations.

28. The method of claim 15, wherein the plurality of locations comprise a first location having a user-specified first priority associated with prioritizing advertisements and a second location having a user-specified second priority associated with prioritizing advertisements that is greater than the first priority based on the at least one priority criteria.

29. A computer-implemented method of generating at least one banner advertisement and associated incentive based on user profile information, location information, and proximity preference information, the method comprising:

receiving, at a server, a search query from a user via a user device operatively connected to the server via a communication link;

receiving user-specified prioritization information that includes, at a given time, a prioritization of a plurality of locations from which to receive advertisements based on at least one priority criteria;

generating search results in response to the search query;

generating at least one banner advertisement for a particular product or service for the user that is related to one or more of the generated search results, and that is additionally based on stored user profile information for the user, location information for the user, and proximity preference information;

prioritizing the at least one banner advertisement based on the user-specified prioritization information; and

transmitting the search results and the at least one banner advertisement to the user device via the communication link, and displaying to the user, on a first web page, the search results and the at least one banner advertisement, wherein the at least one banner advertisement comprises a hyperlink to an incentive web page that displays content about an incentive associated with the at least one banner advertisement.