Electronic publishing and delivery
First Claim
1. A method for customizing advertising in an electronic publication, comprising:
- storing a consumer profile in a database, the consumer profile associated with a consumer and comprising a plurality of profile data items;
creating a database of content items and advertising items, at least some advertising items comprising targeted advertising items, each targeted advertising item associated with an inclusion criterion, wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items;
creating an electronic publication for a particular consumer, the electronic publication comprising at least some of the content items and at least one targeted advertising item where the inclusion criterion for that targeted advertising item has been met;
linking a specific one of the targeted advertising items included in the electronic publication to a specific one of the content items also included in the electronic publication; and
while displaying the electronic publication to the consumer and in response to the access of the specific one of the content items by the particular consumer, displaying the linked specific one of the targeted advertising items to the particular consumer.
5 Assignments
0 Petitions
Accused Products
Abstract
A method and system for distributing an electronic publication allows the distribution of customized publications, including customized advertising, customized content, or both. In accordance with the method for distributing an electronic publication, an electronic publication is retrieved from storage. The electronic publication is delivered to the consumer by electronically sending the electronic publication to the consumer'"'"'s electronic mail address. In accordance with another aspect of the invention, the electronic publication may include customized advertising. A consumer profile associated with the consumer is stored in a database and comprises a plurality of profile data items. A database of content items and advertising items is created, including at least some targeted advertising items. Each targeted advertising is associated with an inclusion criterion wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items. The electronic publication is created and comprises some content items and at least one targeted advertising item. The targeted advertising item is included because the inclusion criterion for that targeted advertising item has been met.
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Citations
23 Claims
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1. A method for customizing advertising in an electronic publication, comprising:
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storing a consumer profile in a database, the consumer profile associated with a consumer and comprising a plurality of profile data items; creating a database of content items and advertising items, at least some advertising items comprising targeted advertising items, each targeted advertising item associated with an inclusion criterion, wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items; creating an electronic publication for a particular consumer, the electronic publication comprising at least some of the content items and at least one targeted advertising item where the inclusion criterion for that targeted advertising item has been met; linking a specific one of the targeted advertising items included in the electronic publication to a specific one of the content items also included in the electronic publication; and while displaying the electronic publication to the consumer and in response to the access of the specific one of the content items by the particular consumer, displaying the linked specific one of the targeted advertising items to the particular consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for distributing an electronic publication, comprising:
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retrieving an electronic publication from storage, the electronic publication comprising a plurality of content items and at least one targeted advertising item; linking the at least one targeted advertising item in the electronic publication to a specific one of the plurality of content items in the electronic publication; delivering the electronic publication to a consumer by electronically sending the electronic publication to the consumer'"'"'s electronic mail address; and in response to an access by the consumer of the specific one of the plurality of content items included in the electronic publication, displaying the linked targeted advertising item to the consumer. - View Dependent Claims (12, 13, 14)
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15. A system for distributing an electronic publication, comprising:
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a computer network; a publisher computer connected to the computer network and operable to retrieve an electronic publication, and deliver the electronic publication to the consumer by electronically sending the electronic publication to the consumer'"'"'s electronic mail address, the electronic publication comprising a plurality of content items and at least one targeted advertising item, the targeted advertising item linked to a specific one of the plurality of content items; a consumer computer coupled to the computer network and associated with a consumer, the consumer computer operable to in response to an access by the consumer of the specific one of the plurality of content items, display the linked targeted advertising item to the consumer; and an application running on the consumer computer to prohibit the export of items of the electronic publication. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A method for distributing an electronic publication, comprising:
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creating an electronic publication for a particular consumer, the electronic publication comprising at least one content item and at least one advertising item; allowing a publisher to identify on an item-by-item basis whether to allow a consumer to export a portion of the electronic publication for the consumer'"'"'s personal use; and delivering the electronic publication to the consumer; wherein the electronic publication is suitable for viewing by a reading application installed on a consumer'"'"'s computer, the reading application operable to control the export of items as identified by the publisher on the item-by-item basis. - View Dependent Claims (23)
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Specification