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Frequency optimization of advertisement insertion in media streams

  • US 8,583,484 B1
  • Filed: 01/29/2010
  • Issued: 11/12/2013
  • Est. Priority Date: 01/29/2010
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a hub computer system communicatively coupled with a publisher computer system that is streaming a media stream to a client computer, and further coupled with the client computer, wherein the hub computer system is configured to perform operations comprising;

    instructing the publisher computer system to switch from streaming the media stream to streaming an ad stream to the client computer, wherein the ad stream comprises a call-to-action for an audience member associated with the client computer, the ad stream having an optimal frequency-to-action, and wherein the streaming of the media stream is resumed after a presentation of the ad stream;

    during the streaming of the ad stream by the publisher computer system, monitoring for an indication of an action taken by the audience member associated with the client computer in response to the call-to-action;

    upon resuming the streaming of the media stream by the publisher computer system to the client computer, updating the optimal frequency-to-action of the ad stream as a number of impressions of the ad stream that caused a maximum number of members of the monitored audience to respond to the call-to-action of the ad stream, and wherein the updating of the optimal frequency-to-action of the ad stream comprisesincrementing an impression count, andif the monitoring has detected the action indication, augmenting the optimal frequency-to-action of the ad stream with information included in the detected action indication; and

    scheduling future presentations of the ad stream based at least in part on the updated optimal frequency-to-action.

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