Systems and methods for offer selection
First Claim
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1. A computer-implemented method of selecting an offer for consumption of an item to display in an electronic marketplace, comprising:
- under control of one or more computer systems configured with executable instructions,obtaining a set of offers for an item available for consumption through the electronic marketplace, at least a portion of the set of offers corresponding to different providers, each offer having fixed pricing information including a predetermined offer price for the item;
filtering the set of offers to determine at least one qualified offer that meets at least one merchant qualification criterion with respect to at least one merchant rating;
determining that there is more than one qualified offer for the items;
determining an estimated conversion rate for each qualified offer;
determining a contribution profit for each qualified offer based at least in part on the predetermined offer price for the item;
generating a feature score based at least in part on a combination of the estimated conversion rate and the contribution profit for each qualified offer; and
providing for display a page for the item including the qualified offer with an optimal feature score as a featured offer.
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Abstract
A featured offer for an item in an electronic marketplace is selected based on factors such as estimated conversion rate and contribution profit. Qualified offers from various merchants are analyzed using a variety of filters, algorithms, and/or criteria to select an offer that meets the goal(s) of the marketplace provider, while providing customers with offers having terms that are also attractive to the customer. Secondary offers and/or advertisements also can be selected using similar approaches.
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Citations
25 Claims
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1. A computer-implemented method of selecting an offer for consumption of an item to display in an electronic marketplace, comprising:
under control of one or more computer systems configured with executable instructions, obtaining a set of offers for an item available for consumption through the electronic marketplace, at least a portion of the set of offers corresponding to different providers, each offer having fixed pricing information including a predetermined offer price for the item; filtering the set of offers to determine at least one qualified offer that meets at least one merchant qualification criterion with respect to at least one merchant rating; determining that there is more than one qualified offer for the items; determining an estimated conversion rate for each qualified offer; determining a contribution profit for each qualified offer based at least in part on the predetermined offer price for the item; generating a feature score based at least in part on a combination of the estimated conversion rate and the contribution profit for each qualified offer; and providing for display a page for the item including the qualified offer with an optimal feature score as a featured offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for selecting an offer for consumption of an item to display via an electronic marketplace, comprising:
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a processor; and a memory device including instructions that, when executed by the processor, cause the processor to, at least; obtain a set of offers for an item available for consumption through the electronic marketplace, at least a portion of the set of offers corresponding to different providers, each offer having fixed pricing information including a predetermined offer price for the item; filter the set of offers to determine at least one qualified offer that meets at least one merchant qualification criterion with respect to at least one merchant rating; determine that there is more than one qualified offer for the item; determine an estimated conversion rate for each qualified offer; determine a contribution profit for each qualified offer based at least in part on the predetermined offer price for the item; generate a feature score based at least in part on a combination of the estimated conversion rate and the contribution profit for each qualified offer; and provide for display a page for the item including the qualified offer with an optimal feature score as a featured offer. - View Dependent Claims (20, 21, 22)
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23. A non-transitory computer readable storage medium including instructions for selecting an offer for consumption in an electronic marketplace, the instructions when executed by a computer system causing the computer system to, at least:
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obtain a set of offers for an item available for consumption through the electronic marketplace, at least a portion of the set of offers corresponding to different providers, each offer having fixed pricing information including a predetermined offer price for the item; filter the set of offers to determine at least one qualified offer that meets at least one merchant qualification criterion with respect to at least one merchant rating; and determine that there is more than one qualified offer for the item; determine an estimated conversion rate for each qualified offer; determine a contribution profit for each qualified offer based at least in part on the predetermined offer price for the item; generate a feature score based at least in part on a combination of the estimated conversion rate and the contribution profit for each qualified offer; and provide for display a page for the item including the qualified offer with an optimal feature score as a featured offer. - View Dependent Claims (24, 25)
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Specification