System and method for providing enhanced matching based on personality analysis

• US 8,583,563 B1
• Filed: 12/23/2008
• Issued: 11/12/2013
• Est. Priority Date: 12/23/2008
• Status: Active Grant

• Current Assignee: Match Group, LLC (Match Group, Inc.)
• Original Assignee: Match.com LLC (Match Group, Inc.)
• Inventors: Bonilla, Francisco J., Dubey, Sharmistha, Ginsberg, Amanda W., Rothrock, Clark T., Moore, James C., Presz, Walter M. III, Fisher, Helen E.
• Primary Examiner(s): Quellette, Jonathan
• Assistant Examiner(s): Kirlin, Amanda
• Application Number:
  US12/342,158
• Time in Patent Office: 1,785 Days
• Field of Search: 705/1.1, 705/319
• US Class Current: 705/319
• CPC Class Codes: G06Q 10/105 Human resources
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G09B 7/02 of the type wherein the student is expected to construct an answer to the question which is presented or wherein the machine gives an answer to the question presented by a student

Abstract

In one example embodiment, a method is provided that includes interfacing with one or more end users via a central website and managing information related to one or more of the end users. The method also includes determining a personality type for one or more end users and matching end users based on relationship rules of the personality types that outline compatibilities between the personality types. In more specific embodiments, the determining of the personality type includes an evaluation of a hand of a selected end user. The personality types can be based on inferred levels of testosterone, serotonin, or estrogen. The personality type determination can also be made based on a set of questions. The personality type determination can also be based on evaluating a selected end user'"'"'s word choice and/or the frequency in their word choice in their writing.

Claims

1. An apparatus, comprising:

a server that includes a processor and a memory, the server being configured to interface with one or more end users and to manage information related to one or more of the end users, wherein the server is further configured to determine a personality type for one or more end users from a particular set of personality types and to match end users based on at least one end-user designated preference and on relationship rules of the personality types in the particular set of personality types, the rules outlining compatibilities between the personality types in the particular set of personality types, wherein the personality type of a user is determined from the particular set of personality types, and the determination of personality type from the particular set of personality types is based, at least in part, on;

answers from the end users to questions provided by a central website including questions prompting end users for responses to pictures of human smiles, each response to a picture of a human smile including an end user assessment of whether the pictured smile is one of genuine or artificial, wherein the responses to questions prompting end users for responses to pictures of human smiles are used to infer hormonal levels of the respective end user and the determination of personality type from the particular set of personality types is further based on the inferred hormonal levels of the respective end user;

word choices from the end users as found in the answers; and

a frequency of word usage from the end users in the answers.

2. The apparatus of claim 1, wherein the determination of personality type from the particular set of personality types is based on inferred levels of testosterone, serotonin, or estrogen of the respective end user based at least in part on the answers to the questions provided by the central website.

3. The apparatus of claim 1, wherein the central website is configured to facilitate an online dating operation such that one or more of the end users are capable of interacting in order to find candidates that match their interests.

4. The apparatus of claim 1, wherein the information is provided in a profile, which includes relevant characteristics of corresponding end users, and wherein the profile is used in conjunction with the personality type determination to match two or more end users.

5. The apparatus of claim 4, wherein an administrator weights the profile and the personality determination within an algorithm that matches the end users.

6. The apparatus of claim 1, wherein the central website is associated with a job seeking service, a person finder service, an athletic service, a real estate service, an academic service, a real estate finding service, or an escort service.

7. The apparatus of claim 1, wherein the particular set of personality types includes Director, Negotiator, Explorer, and Builder personality types.

8. A method comprising:

interfacing with one or more end users via a server that includes a processor device and a memory;

managing information related to one or more of the end users;

determining, using one or more processing devices, a personality type for one or more end users from a particular set of personality types; and

matching, using one or more processing devices, end users based on at least one end-user designated preference and on relationship rules of the personality types in the particular set of personality types, whereby the rules are based on statistically validated compatibilities between the personality types in the particular set of personality types, wherein the personality type of a user is determined from the particular set of personality types, and the determination of personality type from the particular set of personality types is based, at least in part, on;

answers from the end users to questions provided by a central website including questions prompting end users for responses to pictures of human smiles, each response to a picture of a human smile including an end user assessment of whether the pictured smile is one of genuine or artificial, wherein the responses to questions prompting end users for responses to pictures of human smiles are used to infer hormonal levels of the respective end user and the determination of personality type from the particular set of personality types is further based on the inferred hormonal levels of the respective end user;

word choices from the end users as found in the answers; and

a frequency of word usage from the end users in the answers.

9. The method of claim 8, wherein the determining of the personality type from the particular set of personality types includes an evaluation of a hand of a selected end user.

10. The method of claim 8, wherein the determination of personality type from the particular set of personality types is further based on inferred levels of testosterone, serotonin, or estrogen.

11. The method of claim 8, wherein the central website is configured to facilitate an online dating operation such that one or more of the end users are capable of interacting in order to find candidates that match their interests, and wherein an administrator weights the profile and the personality determination within an algorithm that matches the end users.

12. The method of claim 10, wherein the questions include questions prompting end users for information describing physical characteristics of a hand of the respective end user.

13. The method of claim 12, wherein answers to questions prompting end users for information describing physical characteristics of hands of the end users are used to infer hormonal levels of the respective end user.

14. The method of claim 11, wherein determination of personality type from the particular set of personality types is further based, at least in part, on word choices from the end users included in the end user interactions within the online dating operation, and a frequency of word usage from the end users in the end user interactions within the online dating operation.

15. The method of claim 8, wherein the particular set of personality types includes Director, Negotiator, Explorer, and Builder personality types.

16. Software for providing a feature in a network environment, the software being embodied in a computer readable non-transitory medium and comprising computer code such that when executed by a processor in an electronic environment is operable to:

interface with one or more end users via a central website;

manage information related to one or more of the end users;

determine a personality type for one or more end users from a particular set of personality types; and

match end users based on at least one end-user designated preference and on relationship rules of the personality types in the particular set of personality types, the rules being based on validated compatibilities between the personality types in the particular set of personality types, wherein the personality type of a user is determined from the particular set of personality types, and the determination of personality type from the particular set of personality types is based, at least in part, on;

answers from the end users to questions provided by a central website including questions prompting end users for responses to pictures of human smiles, each response to a picture of a human smile including an end user assessment of whether the pictured smile is one of genuine or artificial, wherein the responses to questions prompting end users for responses to pictures of human smiles are used to infer hormonal levels of the respective end user and the determination of personality type from the particular set of personality types is further based on the inferred hormonal levels of the respective end user;

word choices from the end users as found in the answers; and

a frequency of word usage from the end users in the answers.

17. The medium of claim 16, wherein the code for determining the personality type from the particular set of personality types includes an evaluation of a hand of a selected end user.

18. The medium of claim 16, wherein the determination of personality type from the particular set of personality types is further based on inferred levels of testosterone, serotonin, or estrogen.

19. The medium of claim 16, wherein the central website is configured to facilitate an online dating operation such that one or more of the end users are capable of interacting in order to find candidates that match their interests, and wherein an administrator weights the profile and the personality determination within an algorithm that matches the end users.

20. The medium of claim 16, wherein the particular set of personality types includes Director, Negotiator, Explorer, and Builder personality types.