First party advertisement serving
First Claim
1. A method of receiving an advertisement at a client system, the method comprising:
- requesting a web page from a publisher web page, wherein the web page includes an advertisement served on behalf of an advertiser;
providing data from the client system set within a domain of the advertiser in response to a request from an adserver operating with a delegated sub-domain of the advertiser, the delegated sub-domain of the advertiser comprising a sub-domain of the domain of the advertiser;
receiving updated data set within the domain of the advertiser at the client via the delegated sub-domain; and
receiving an advertisement selected from a plurality of candidate advertisements based at least upon the data provided from the client system, wherein the advertisement is received via the delegated sub-domain of the advertiser.
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Accused Products
Abstract
Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser'"'"'s domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher'"'"'s web site with an advertisement served by an adserver, or browsing the advertiser'"'"'s web site, because the cookies were previously set when the user visited the advertiser'"'"'s web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.
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Citations
20 Claims
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1. A method of receiving an advertisement at a client system, the method comprising:
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requesting a web page from a publisher web page, wherein the web page includes an advertisement served on behalf of an advertiser; providing data from the client system set within a domain of the advertiser in response to a request from an adserver operating with a delegated sub-domain of the advertiser, the delegated sub-domain of the advertiser comprising a sub-domain of the domain of the advertiser; receiving updated data set within the domain of the advertiser at the client via the delegated sub-domain; and receiving an advertisement selected from a plurality of candidate advertisements based at least upon the data provided from the client system, wherein the advertisement is received via the delegated sub-domain of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer-readable medium storing computer-executable instructions for performing a computer process, the computer process comprising:
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requesting a web page from a publisher web page, wherein the web page includes an advertisement served on behalf of an advertiser; providing data from the client system set within a domain of the advertiser in response to a request from an adserver operating with a delegated sub-domain of the advertiser, the delegated sub-domain of the advertiser comprising a sub-domain of the domain of the advertiser; receiving updated data set within the domain of the advertiser at the client via the delegated sub-domain; and receiving an advertisement selected from a plurality of candidate advertisements based at least upon the data provided from the client system, wherein the advertisement is received via the delegated sub-domain of the advertiser. - View Dependent Claims (15, 16, 17)
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18. A computing system comprising:
a client system comprising a processor for executing a computer program and a data storage device for storing data, the client system operative to; request a web page from a publisher web page, wherein the web page includes an advertisement served on behalf of an advertiser; provide data set within a domain of the advertiser stored in the data storage device from the client system in response to a request from an adserver operating within a delegated sub-domain of the advertiser, the delegated sub-domain of the advertiser comprising a sub-domain of the domain of the advertiser; receive updated data set within the domain of the advertiser at the client via the delegated sub-domain; and receive an advertisement selected from a plurality of candidate advertisements based at least upon the data provided from the client system, wherein the advertisement is received via the delegated sub-domain of the advertiser. - View Dependent Claims (19, 20)
Specification