Method and system for promoting user generation of content

• US 8,589,246 B2
• Filed: 06/08/2012
• Issued: 11/19/2013
• Est. Priority Date: 11/06/2008
• Status: Active Grant

• Current Assignee: Bazaarvoice Incorporated
• Original Assignee: Bazaarvoice Incorporated
• Inventors: Chen, Andrew, Decker, Sam, Smolev, Maksim Borisovich
• Primary Examiner(s): Airapetian, Mila
• Application Number:
  US13/492,642
• Publication Number:
  US 20120246014A1
• Time in Patent Office: 529 Days
• Field of Search: 705/26.1
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Systems and methods for promoting user generation of content are disclosed. More particularly, embodiments of systems and methods to facilitate the generation of content by users are disclosed. Specifically, in one embodiment, in order to drive generation of desired content, the generation of content by a user may be linked to an opportunity to generate additional content (where the two types of content may be the same or different). In particular, in certain embodiments when a user has generated a first type of content the opportunity to generate a second type of content may be presented to that user.

Claims

1. A method, comprising:

receiving, at a computer system, user-generated content relating to a particular product, wherein the user-generated content corresponds to an opinion of the particular product that was entered at a particular web site;

selecting one or more types of content generation opportunities from a plurality of available content generation opportunity types;

determining one or more content generation opportunities from the selected one or more types of content generation opportunities, wherein said selecting and said determining are performed by the computer system in response to said receiving the user-generated content relating to the particular product; and

generating, by the computer system, information configured to cause the one or more content generation opportunities to be presented at the particular web site.

2. The method of claim 1, wherein the particular product is a good or a category of goods.

3. The method of claim 1, wherein the particular product is a service or a category of services.

4. The method of claim 1, wherein said determining one or more content generation opportunities includes determining an opportunity relating to a product that is different from the particular product.

5. The method of claim 1, wherein said determining one or more content generation opportunities includes determining an opportunity to generate a review.

6. The method of claim 1, wherein said determining one or more content generation opportunities includes determining an opportunity to answer a question.

7. The method of claim 1, wherein said determining one or more content generation opportunities is based on information associated with a user that entered the opinion of the particular product.

21. The method of claim 1, wherein said selecting is dependent on information associated with a user who authored the user-generated content.

8. A system, comprising:

one or more processors; and

memory coupled to the one or more processors, wherein the memory stores instructions executable by the system to cause the system to;

receive user-generated content relating to a particular product, wherein the user-generated content corresponds to an opinion of the particular product that was entered at a particular web site by a user; and

determine information usable to cause one or more content generation opportunities from a particular content generation opportunity type of a plurality of available content generation opportunity types to be presented to the user at the particular web site, wherein the one or more content generation opportunities and the particular content generation opportunity type are determined in response to the received user-generated content relating to the particular product.

9. The system of claim 8, wherein the particular product is a good or a service.

10. The system of claim 8, wherein the particular product is a category of goods or a category of services.

11. The system of claim 8, wherein the one or more content generation opportunities includes an opportunity relating to a product that is different from the particular product.

12. The system of claim 8, wherein the one or more content generation opportunities includes an opportunity to generate a review.

13. The system of claim 8, wherein the one or more content generation opportunities includes an opportunity to answer a question relating to the particular product.

14. The system of claim 8, wherein the one or more content generation opportunities are based on information relating to a user that corresponds to the opinion of the particular product.

15. An article of manufacture comprising a computer-readable medium having stored thereon instructions executable by a computer system to cause the computer system to perform operations comprising:

receiving user-generated content relating to a particular product, wherein the user-generated content corresponds to an opinion of the particular product that was entered at a particular web site during a session; and

determining information usable to cause one or more content generation opportunities from a particular content generation opportunity type of a plurality of available content generation opportunity types to be presented at the particular web site during the session, wherein the one or more content generation opportunities and the particular content generation opportunity type are determined in response to the received user-generated content relating to the particular product.

16. The article of manufacture of claim 15, wherein the particular product is a category of goods or a category of services.

17. The article of manufacture of claim 15, wherein the one or more content generation opportunities are determined based on information relating to a user that corresponds to the opinion of the particular product.

18. The article of manufacture of claim 15, wherein the one or more content generation opportunities includes an opportunity relating to a product that is different from the particular product.

19. The article of manufacture of claim 15, wherein the one or more content generation opportunities includes an opportunity answer a question relating to the particular product.

20. The article of manufacture of claim 15, wherein the one or more content generation opportunities includes an opportunity to generate a review.