Software system for decentralizing eCommerce with single page buy

• US 8,589,253 B2
• Filed: 07/23/2012
• Issued: 11/19/2013
• Est. Priority Date: 12/21/2007
• Status: Active Grant

• Current Assignee: Glyde Corporation
• Original Assignee: Glyde Corporation
• Inventors: Rothman, Simon
• Primary Examiner(s): STOPP, COURTNEY L
• Application Number:
  US13/555,294
• Publication Number:
  US 20120290402A1
• Time in Patent Office: 484 Days
• Field of Search: 705/26.1, 705/27.1, 705/26.7, 705/27.2, 705/14.51, 705/26.41
• US Class Current: 705/26.7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy

Abstract

A software system with a “single page buy” capability—both product information and purchase information on a single webpage. The software does the backend work needed to display both, in order to simplify the user experience. In one embodiment, commerce is “atomized” by pushing out the capability to purchase throughout the Internet—to ads on 3rd party sites, references in blogs, articles, etc. In one embodiment, a gliding product display is provided. The ad has a banner-type ad dimension, with product icons scrolling or gliding across it.

Claims

1. A method comprising:

storing data in a database on a plurality of products for purchase or sale in a multi-buyer, multi-seller environment, the database being coupled to a multi-seller server that facilitates the purchase and sale of products in the multi-buyer, multi-seller environment;

storing data in the database on a plurality of buyers and sellers in the multi-buyer, multi-seller environment including shipping data and payment information; and

the multi-seller server causing product data on a subset of said products for purchase or sale by at least one of said plurality of sellers to be displayed in a display window of a computing device separate from the multi-seller server and associated with one of the plurality of buyers, the product data being displayed via a third party website that is separate from the multi-seller server;

wherein the multi-seller server causing product data to be displayed includes causing, via the third party website, at least one of said products for purchase or sale in the subset of products to be repeatedly replaced and an alternate product of the products for purchase or sale in the subset to be displayed such that a stream of products for sale or purchase is displayed in the display window of the computing device via the third party website, wherein causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes scrolling the displayed product data in a horizontal fashion such that as the at least one product moves off of one side of the display window the alternate product appears from the opposite side of the display window; and

wherein the product data includes a product image and a corresponding product price, the product price for each displayed product including a shipping cost calculated based on the shipping data of the buyer associated with the computing device and the shipping data of the seller of the displayed product, and wherein causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes scrolling product images and their corresponding product prices in a horizontal fashion such that as one product image and its corresponding product price moves off of one side of the display window another product image and its corresponding product price appears from the opposite side of the display window.

2. The method of claim 1 wherein said replacing is done within a time period of less than five seconds.

3. The method of claim 1 further comprising:

collecting data on product preferences of said buyer associated with said computing device;

detecting said buyer associated with said computing device; and

selecting the subset of products to display to the buyer associated with said computing device in accordance with said product preferences.

4. The method of claim 1 further comprising:

in response to an action by the buyer associated with the computing device indicating interest in one of said displayed products, causing a single page buy display window to be displayed to said buyer, said single page buy display window including (a) an image of said product the buyer indicated interest in, (b) a description of said product the buyer indicated interest in, (c) a cost of said product the buyer indicated interest in, said cost including a cost of shipping the product from a seller of the product to the buyer; and

(d) a buy button.

5. The method of claim 1, wherein the third party website is a social networking website such that the product data on the subset of said products is displayed to the buyer associated with the computing device via the social networking website.

6. The method of claim 1, wherein the product data for the subset of said products is displayed in an ad banner such that the product images and the corresponding product prices of the subset of products are repeatedly replaced within the ad banner.

7. The method of claim 1, wherein the products are offered for sale by different sellers.

8. The method of claim 1, wherein the subset is selected based on one or more of:

a preference of the buyer associated with the computing device;

a selection by the buyer associated with the computing device;

a publisher'"'"'s preferences;

system discretion; and

algorithmic determination.

9. The method of claim 1, wherein the product data including the product images and the corresponding product prices for the subset of products is pushed to the computing device in real time.

10. The method of claim 1 further comprising:

receiving, at the multi-seller server and from a widget user, widget customization information for customizing a widget that causes the product data on the subset of said products to be displayed in the display window via the third party website, wherein the server causes the at least one product and the alternate product to be displayed in the display window via the widget;

generating the widget in accordance with the customization information; and

communicating the widget to an entity other than the multi-seller server.

11. The method of claim 10, wherein the widget customization information includes information identifying the type of products forming the subset of products.

12. The method of claim 10, wherein the entity other than the server is a social media website associated with the widget user.

13. The method of claim 10, wherein the entity other than the server is the widget user.

14. A computer-implemented system comprising:

a database configured to store data on a plurality of products for purchase or sale over the internet in a multi-buyer, multi-seller environment, and configured to store data on a plurality of buyers and sellers in the multi-buyer, multi-seller environment including shipping data and payment information;

a multi-seller server coupled to the database, the multi-seller server being configured to facilitate the purchase and sale of products in the multi-buyer, multi-seller environment, and being configured to provide product images and product prices using data from said database; and

a computer readable media including computer readable code comprising;

code for causing product data on a subset of said products for purchase or sale by at least one of said plurality of sellers to be displayed in a display window of a computing device separate from the multi-seller server and associated with one of the plurality of buyers, the product data being displayed via a third party website that is separate from the multi-seller server;

wherein the code for causing product data to be displayed includes code for causing, via the third party website, at least one of said products for purchase or sale in the subset of products to be repeatedly replaced and an alternate product of the products for purchase or sale in the subset to be displayed such that a stream of products for sale or purchase is displayed in the display window of the computing device via the third party website, wherein the code for causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes code for scrolling the displayed product data in a horizontal fashion such that as the at least one product moves off of one side of the display window the alternate product appears from the opposite side of the display window; and

wherein the product data includes a product image and a corresponding product price, the product price for each displayed product including a shipping cost calculated based on the shipping data of the buyer associated with the computing device and the shipping data of the seller of the displayed product, and wherein the code for causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes code for scrolling product images and their corresponding product prices in a horizontal fashion such that as one product image and its corresponding product price moves off of one side of the display window another product image and its corresponding product price appears from the opposite side of the display window.

15. The system of claim 14 wherein said code for repeatedly replacing includes code for repeatedly replacing within a time period of less than five seconds.

16. The system of claim 14 further comprising:

code for collecting data on product preferences of said buyer associated with said computing device;

code for detecting said buyer associated with said computing device; and

code for selecting the subset of products to display to the buyer associated with said computing device in accordance with said product preferences.

17. The system of claim 14, wherein the computer readable code further comprises:

code for causing, in response to an action by the buyer associated with the computing device indicating interest in one of said displayed products, a single page buy display window to be displayed to said buyer, said single page buy display window including (a) an image of said product the buyer indicated interest in, (b) a description of said product the buyer indicated interest in, (c) a cost of said product the buyer indicated interest in, said cost including a cost of shipping the product from a seller of the product to the buyer; and

(d) a buy button.

18. The system of claim 14 further comprising:

code for configuring a widget for displaying said product data.

19. The system of claim 14 wherein the product data for the subset of said products is displayed in an ad banner such that the product images and the corresponding product prices of the subset of products are repeatedly replaced within the ad banner.

20. The system of claim 14 wherein the third party website is a social networking website such that the product data on the subset of said products is displayed to the buyer associated with the computing device via the social networking website.