System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content

• US 8,589,332 B2
• Filed: 01/24/2013
• Issued: 11/19/2013
• Est. Priority Date: 07/03/2007
• Status: Active Grant

• Current Assignee: 3M Innovative Properties Company (3M Company)
• Original Assignee: 3M Innovative Properties Company (3M Company)
• Inventors: Brooks, Brian E., Canavan, Michael Kelly
• Primary Examiner(s): Starks, Wilbert L
• Application Number:
  US13/748,754
• Publication Number:
  US 20130138595A1
• Time in Patent Office: 299 Days
• Field of Search: 706/52, 706/45
• US Class Current: 706/52
• CPC Class Codes: G06N 5/02 Knowledge representation; Symbolic representation
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample.

Claims

1. A computer-implemented method for assigning pieces of content to time slots for measuring effects of the assigned content, comprising:

receiving a first piece of experimental content and a second piece of experimental content, the first and second pieces of experimental content associated with a common effect that is to be measured;

algorithmically assigning the first piece of experimental content to a first time slot;

algorithmically assigning the second piece of experimental content to a second time slot; and

algorithmically assigning a plurality of further content pieces to the first and second time slots, wherein the plurality of further content pieces assigned to the first time slot do not include the second piece of experimental content, and the plurality of further content pieces assigned to the second time slot do not include the first piece of experimental content.

2. The computer-implemented method of claim 1, further comprising:

receiving data indicative of the effectiveness of the first piece of experimental content versus the second piece of experimental content, with respect to the common effect that is to be measured.

3. The computer-implemented method of claim 2, further comprising:

outputting, from a computing device, signals indicative of the first and second time slots, including their assigned content pieces.

4. The computer-implemented method of claim 3, further comprising:

receiving, by one or more player controllers, the signals indicative of the first and second time slots,

generating, by one of the one or more player controllers, a display rendering of the content pieces comprising the assigned content pieces to the first time slot,

generating, by one of the one or more player controllers, a display rendering of the content pieces comprising the assigned content pieces to the second time slot.

5. The computer-implemented method of claim 1, further comprising:

receiving one or more pieces of control content that are not associated with the common effect,

wherein the plurality of further content pieces assigned to the first time slot include at least one of the one or more pieces of control content, and

wherein plurality of further content pieces assigned to the second time slot include at least one of the one or more pieces of control content.

6. The computer-implemented method of claim 1, wherein the first and the second pieces of experimental content are counterbalanced across the time slots.

7. The computer-implemented method of claim 1, wherein each piece of content defines an individual piece of content or a combination of content pieces.

8. The computer-implemented method of claim 1, wherein each of the time slots is associated with a plurality of factors that influence content effectiveness, and a number of required time slots is determined at least in part by a number of combinations of the time slot factors.

9. The computer-implemented method of claim 8, wherein algorithmically assigning a plurality of further content pieces comprises one or both of blocking by the time slot factors and blocking by noise factors.

10. The computer-implemented method of claim 1, further comprising:

receiving content duration data for each piece of content that is being tested for effectiveness, wherein algorithmically assigning a plurality of further content pieces comprises assigning the plurality of further content pieces to fill the first and second time slots based on the content duration data.

11. A system for assigning pieces of content to time slots for measuring effects of the assigned content, comprising:

a memory configured to store a first piece of experimental content and a second piece of experimental content, the first and second pieces of experimental content associated with a common effect that is to be measured;

and

a processor coupled to the memory, the processor configured to execute program instructions for;

algorithmically assigning the first piece of experimental content to a first time slot;

algorithmically assigning the second piece of experimental content to a second time slot;

algorithmically assigning a plurality of further content pieces to the first and second time slots, wherein the plurality of further content pieces assigned to the first time slot do not include the second piece of experimental content, and the plurality of further content pieces assigned to the second time slot do not include the first piece of experimental content.

12. The system of claim 11, wherein the processor is further configured to output signals indicative of the first and second time slots, including their assigned content pieces.

13. The system of claim 12, further comprising:

one or more player controllers configured to receive the signals indicative of the first and second time slots, the one or more player controllers further configured to generate a display rendering of the content pieces comprising the assigned content pieces to the first time slot and a display rendering of the content pieces comprising the assigned content pieces to the second time slot.

14. The system of claim 11, wherein the memory is further configured to store one or more pieces of control content that are not associated with the common effect,

wherein the plurality of further content pieces assigned to the first time slot include at least one of the one or more pieces of control content, and

wherein the plurality of further content pieces assigned to the second time slot include at least one of the one or more pieces of control content.

15. The system of claim 11, wherein the processor is further configured to assign the first and the second pieces of experimental content an equal number of time slots.

16. The system of claim 11, wherein each piece of content defines an individual piece of content or a combination of content pieces.

17. The system of claim 11, wherein each of the time slots is associated with a plurality of factors that influence content effectiveness, and a number of required time slots is determined by the processor at least in part by a number of combinations of the time slot factors.

18. The system of claim 17, wherein the processor is configured to implement one or both of blocking by the time slot factors and blocking by noise factors.

19. The system of claim 11, wherein the memory is configured to store content duration data for each piece of content that is being tested for effectiveness, and the processor is configured to assign the plurality of further content pieces to fill the first and the second time slots based on the content duration data.

20. A computer-readable storage medium having instructions stored thereon which are executable by a processor for performing processes for assigning pieces of content to time slots for measuring effects of the assigned content, comprising:

receiving a first piece of experimental content and a second piece of experimental content, the first and second pieces of experimental content associated with a common effect that is to be measured;

algorithmically assigning the first piece of experimental content to a first time slot;

algorithmically assigning the second piece of experimental content to a second time slot; and

algorithmically assigning a plurality of further content pieces to the first and second time slots, wherein the plurality of further content pieces assigned to the first time slot do not include the second piece of experimental content, and the plurality of further content pieces assigned to the second time slot do not include the first piece of experimental content.