Method and system for generating web site ratings for a user

• US 8,589,391 B1
• Filed: 09/15/2005
• Issued: 11/19/2013
• Est. Priority Date: 03/31/2005
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Reynar, Jeff, Dave, Kushal B., Flatt, Eric S., Gordon, Michael Stuart, Hylton, Jeremy A., Zamir, Oren Eli, Korn, Jeffrey L., Scott, James K.
• Primary Examiner(s): Mofiz, Apu
• Assistant Examiner(s): DAYE, CHELCIE L
• Application Number:
  US11/228,948
• Time in Patent Office: 2,987 Days
• Field of Search: 707/10, 707 3- 5, 707/732
• US Class Current: 707/732
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method, system, and graphical user interface for improved web searching via user-specified annotations are disclosed. One aspect of the invention involves a computer-implemented method in which a search engine receives a user'"'"'s ratings of some, but not all, web pages associated with a group of web pages. The group of web pages is selected from the group consisting of web pages in a particular web site and web pages in a particular subunit of a web site. The search engine generates a user-specific site rating for the group of web pages based on the user'"'"'s ratings for web pages in the group of web pages. The search engine uses the generated site rating for the group of web pages when responding to a search query from the user.

Claims

1. A computer-implemented method, comprising:

at a search engine,

first, receiving a user'"'"'s ratings of some, but not all, web pages associated with a group of web pages, the group of web pages selected from the group consisting of web pages in a particular web site and web pages in a particular subunit of a web site;

second, generating a user-specific site rating for the group of web pages based on the user'"'"'s ratings for said some, but not all, web pages in the group of web pages; and

third, generating a user-specific rating of a web page that is associated with the group of web pages and that did not receive a user rating, including rating the web page using the generated user-specific site rating for the group of web pages.

2. The method of claim 1, comprising identifying the particular Web site or the particular subunit of the Web site to which the received user'"'"'s ratings belong.

11. The method of claim 1, wherein the site rating is selected from a group consisting of:

an average of the user'"'"'s ratings of rated pages in the group of web pages, a median of the user'"'"'s ratings of rated pages in the group of web pages, and a weighted average of the user'"'"'s ratings of rated pages in the group of web pages and the user'"'"'s ratings of rated pages outside of the group of web pages.

12. The method of claim 1, wherein rating the web page further comprises using the site rating for the particular subunit of the web site that includes the web page.

13. The method of claim 1, further comprising:

receiving the search query; and

responding to the search query by returning a result.

14. The method of claim 1, further comprising:

receiving ratings from a user for at least one web page associated with the group of web pages; and

storing the ratings at a server associated with the search engine.

15. The method of claim 1, further comprising:

at a server associated with the search engine,

storing the user'"'"'s ratings in a user information database.

3. A search engine, comprising:

a main memory;

a processor; and

a program, stored in the main memory and executed by the processor, the program including;

first instructions, for receiving a user'"'"'s ratings of some, but not all, web pages associated with a group of web pages, the group of web pages selected from the group consisting of web pages in a particular web site and web pages in a particular subunit of a web site;

second instructions, for generating a user-specific site rating for the group of web pages based on the user'"'"'s ratings for said some, but not all, web pages in the group of web pages; and

third instructions, to be executed after the first and second instructions, for generating a user-specific rating of a web page that is associated with the group of web pages and that did not receive a user rating, including instructions for rating the web page using the generated user-specific site rating for the group of web pages.

16. The search engine of claim 3, the program further including instructions for identifying the particular web site or the particular subunit of the web site to which the received user'"'"'s ratings belong.

17. The search engine of claim 3, wherein the site rating is selected from a group consisting of:

an average of the user'"'"'s ratings of rated pages in the group of web pages, a median of the user'"'"'s ratings of rated pages in the group of web pages, and a weighted average of the user'"'"'s ratings of rated pages in the group of web pages and the user'"'"'s ratings of rated pages outside of the group of web pages.

18. The search engine of claim 3, wherein rating further comprises using the site rating for the particular subunit of the web site that includes the web page.

19. The search engine of claim 3, the program further comprising:

instructions for receiving the search query; and

instructions for responding to the search query by returning a result.

20. A search engine of claim 3, the program further comprising:

instructions for receiving ratings from a user for at least one web page associated with the group of web pages; and

instructions for storing the ratings at a server associated with the search engine.

21. The search engine of claim 3, the program further comprising:

at a query server,

instructions for storing the user'"'"'s ratings in a user information database.

4. A computer-program product, comprising:

a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising;

first instructions, for receiving a user'"'"'s ratings of some, but not all, web pages associated with a group of web pages, the group of web pages selected from the group consisting of web pages in a particular web site and web pages in a particular subunit of a web site;

second instructions, for generating a user-specific site rating for the group of web pages based on the user'"'"'s ratings for said some, but not all, web pages in the group of web pages; and

third instructions, to be executed after the first and second instructions, for generating a user-specific rating of a web page that is associated with the group of web pages and that did not receive a user rating, including instructions for rating the web page using the generated user-specific site rating for the group of web pages.

5. The computer-program product of claim 4, the computer program mechanism further comprising instructions for identifying the particular web site or the particular subunit of the web site to which the received user'"'"'s ratings belong.

6. The computer-program product of claim 4, wherein the site rating is selected from a group consisting of:

an average of the user'"'"'s ratings of rated pages in the group of web pages, a median of the user'"'"'s ratings of rated pages in the group of web pages, and a weighted average of the user'"'"'s ratings of rated pages in the group of web pages and the user'"'"'s ratings of rated pages outside of the group of web pages.

7. The computer-program product of claim 4, wherein rating the web page includes using the site rating for the particular subunit of the web site that includes the web page.

8. The computer-program product of claim 4, the computer program mechanism further comprising:

instructions for receiving the search query; and

instructions for responding to the search query by returning a result.

9. The computer-program product of claim 4, the computer program mechanism further comprising:

instructions for receiving ratings from a user for at least one web page associated with the group of web pages; and

instructions for storing the ratings at a server.

10. The computer-program product of claim 4, the computer program mechanism further comprising instructions for storing the user'"'"'s ratings in a user information database.