Method and system to serve the dynamic relevant advertisements from the access node

• US 8,589,802 B2
• Filed: 09/30/2010
• Issued: 11/19/2013
• Est. Priority Date: 09/30/2009
• Status: Active Grant

• Current Assignee: Orange S.A.
• Original Assignee: Orange S.A.
• Inventors: Chervirala, Srinivas
• Primary Examiner(s): SALOMON, PHENUEL S
• Application Number:
  US12/895,641
• Publication Number:
  US 20110078581A1
• Time in Patent Office: 1,146 Days
• Field of Search: 715/744, 725/34, 725/35, 705/10, 705/14
• US Class Current: 715/744
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An access node grants a telecommunication device access to a content provider over a telecommunication network. The content includes a webpage having ad spaces for displaying banners ads uploaded from banner ad providers when the webpage is displayed on the telecommunication device. The access node is configured to forward a request for a first webpage sent by the telecommunication device to the content provider, receive the first webpage from the content provider, the first webpage including an ad spaces for banner ad(s), verify that the first ad space is tagged by the content provider with an indication identifiable by the access node, modify the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such the indication, and forward the modified first webpage for subsequent display of the first webpage on the telecommunication device.

Claims

1. An access node comprising:

a processor; and

memory storing instructions that, when executed by the processor, configures the access node to;

grant a telecommunication device access to a content provider over a telecommunication network, the content being in the form of a first webpage comprising one or more ad spaces for displaying banner ads uploaded from banner ad providers when said webpage is displayed on said telecommunication device, wherein the access node is configured to grant access to the content as a function of whether the content provider permits the access node to modify at least one of the one or more ad spaces, wherein granting access comprises;

forwarding a request for the first webpage sent by the telecommunication device to the content provider,

receiving the first webpage from the content provider, said first webpage comprising the one or more ad spaces for the banner ads inserted by the content provider,

verifying that at least one first ad space of the one or more ad spaces has been tagged by the content provider with an indication identifiable by the access node giving said access node control over said first ad space,

modifying the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication,

forwarding the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommunication device access to the content provider,

sending a request to the content provider for tagging at least one ad space with the identifiable indication in any webpage that the content provider forwards subsequently to the first webpage to the telecommunication device.

2. The access node of claim 1, further configured to reject the request for the first webpage if the content provider does not belong to a predefined list of content providers.

3. The access node of claim 2, further configured to reject the received first webpage when no ad space is tagged.

4. The access node of claim 1, further configured to forward the received first webpage unchanged to the telecommunication device when no ad space is tagged.

5. The access node of claim 1, further configured to reject the webpage received from the content provider subsequently to the request for tagging if no ad space is tagged in said received webpage.

6. A method comprising:

granting a telecommunication device access to a partner content provider over a telecommunication network, the content being in the form of a first webpage comprising one or more ad spaces for displaying banners ads uploaded from banner ad providers when said webpage is displayed on said telecommunication device, said method being carried out by an access node of said telecommunication network to grant access to the content as a function of whether the content provider permits the access node to modify at least one of the one or more ad spaces, wherein granting access comprises acts of;

forwarding a request for the first webpage sent by the telecommunication device to the content provider,

receiving the first webpage from the content provider, said first webpage comprising the one or more ad spaces for banner ad(s) inserted by the partner content provider,

verifying that at least one first ad space of the one or more ad spaces has been tagged by the partner content provider with an indication identifiable by the access node giving said access node control over said first ad space,

modifying the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication, and

forwarding the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommunication device access to the content provider

rejecting a further webpage received from the content provider if no ad space is tagged in said received webpage.

7. The method of claim 6, further comprising an act of rejecting the request for the first webpage if the content provider does not belong to a predefined list of content providers.

8. The method of claim 7, further comprising an act of rejecting the received first webpage when no ad space is tagged.

9. The method of claim 6, further comprising an act of forwarding the received first webpage unchanged to the telecommunication device when no ad space is tagged.

10. The method of 6, further comprising an act of sending a request to the content provider for tagging at least one ad space with the identifiable indication in any webpage that the content provider forwards subsequently to the first webpage to the telecommunication device.

11. A telecommunication system comprising:

a telecommunication device configured to request access to a content provider over a telecommunication system,

a content provider, configured to provide the requested content to the telecommunication device, the requested content being in the form of a first webpage comprising one or more ad spaces for displaying banner ads inserted by the content provider and uploaded from banner ad providers when said first webpage is displayed on said telecommunication device,

at least one banner ad provider configured to upload banner ads displayed on a webpage provided by the content provider,

an access node, wherein the access node comprises;

a processor; and

memory storing instructions that, when executed by the processor, configures the access node to grant the telecommunication device access to the content as a function of whether the content provider permits the access node to modify at least one of the one or more ad spaces, wherein granting access comprises;

forwarding a request for the first webpage sent by the telecommunication device to the content provider,

receiving the first webpage from the content provider, said first webpage comprising the one or more ad spaces for the banner ads,

verifying that at least one first ad space of the one or more ad spaces has been tagged by the content provider with an indication identifiable by the access node giving said access node control over said first ad space,

modifying the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication, and

forwarding the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommunication device access to the content provider,

rejecting a further webpage received from the content provider if no ad space is tagged in said received webpage.

12. The telecommunication system of claim 11, wherein the access node is configured to reject the request for the first webpage sent by the telecommunications device if none of the one or more ad spaces is tagged with the identifiable indication.

13. The non-transitory computer readable medium of claim 11, wherein the instructions to grant access further comprise:

instructions configured to reject the request for the first webpage sent by the telecommunications device if none of the one or more ad spaces is tagged with the identifiable indication.

14. A non-transitory computer readable medium comprising an application embodied thereon that causes a computer to perform a method on a telecommunications network, when the application is executed by the computer, wherein the application comprises:

instructions to grant a telecommunication device access to a content provider over the telecommunication network, the content being in the form of a first webpage comprising one or more ad spaces for displaying banner ads uploaded from banner ad providers when said webpage is displayed on said telecommunication device, said instructions to grant access comprising;

instructions for forwarding a request for the first webpage sent by the telecommunication device to the content provider,

instructions for receiving the first webpage from the content provider, said first webpage comprising the one or more ad spaces for the banner ads inserted by the content provider,

instructions for verifying that at least one first ad space of the one or more ad spaces has been tagged by the content provider with an indication identifiable by the access node,

instructions for modifying the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication giving said access node control over said first ad space,

instructions for forwarding the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommunication device access to the content provider, and

instructions for sending a request to the content provider for tagging at least one ad space with the identifiable indication in any webpage that the content provider forwards subsequently to the first webpage to the telecommunication device.