Expert system for designing experiments
First Claim
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1. A computer-implemented method for designing a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays, the method comprising:
- identifying information required to design the true experiment to evaluate the piece of content, the identified information comprising information on a schedule confounding variable and a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system;
presenting questions to a user, the questions eliciting responses that provide the required information, wherein at least one of the questions is related to the timing of content that could produce carry over effects;
receiving the responses to the questions from the user;
extracting the required information from the user responses; and
designing, by a processor, the true experiment based on the required information extracted from the user responses,wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system,wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system.
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Abstract
Computer implemented methods and systems for designing a true experiment, and optionally conducting the experiment and analyzing the experimental data are described. Information required to design the true experiment is identified. Questions are presented to a user eliciting responses that provide the required information. The required information is extracted from responses received from the user. The true experiment is designed based on the required information.
73 Citations
17 Claims
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1. A computer-implemented method for designing a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays, the method comprising:
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identifying information required to design the true experiment to evaluate the piece of content, the identified information comprising information on a schedule confounding variable and a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system; presenting questions to a user, the questions eliciting responses that provide the required information, wherein at least one of the questions is related to the timing of content that could produce carry over effects; receiving the responses to the questions from the user; extracting the required information from the user responses; and designing, by a processor, the true experiment based on the required information extracted from the user responses, wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system, wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system. - View Dependent Claims (2, 3, 4, 5)
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6. A system for designing a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays, the system comprising:
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a user interface configured to present questions to a user and receive user responses to the questions, wherein at least one of the questions is related to the timing of content that could produce carry over effects; and an experimental design processor coupled to the user interface and configured to identify information required to perform a true experiment, generate questions eliciting responses from the user that provide the required information, extract the required information from the user responses, and design a true experiment using the required information, wherein the identified information comprises information associated with a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system, and wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system, wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system. - View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer-readable medium having instructions stored thereon and executable by a computing device to perform steps comprising:
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identifying information required to design a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays; presenting questions to a user, the questions eliciting responses that provide the required information, wherein at least one of the questions is related to the timing of content that could produce carry over effects; receiving the responses to the questions from the user; extracting the required information from the user responses; and designing the true experiment based on the required information extracted from the user responses, wherein the identified information comprises information on a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system, and wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system, wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system.
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15. A system for designing a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays, the system comprising:
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means for identifying information required to design a true experiment; means for presenting questions to a user, the questions eliciting responses that provide the required information, wherein at least one of the questions is related to the timing of content that could produce carry over effects; means for receiving the responses to the questions from the user; means for extracting the required information from the user responses; and means for designing the true experiment based on the required information extracted from the user responses, wherein the identified information comprises information on a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system, and wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system, wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system. - View Dependent Claims (16, 17)
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Specification