Follow-up determination

• US 8,595,022 B1
• Filed: 12/30/2012
• Issued: 11/26/2013
• Est. Priority Date: 03/05/2012
• Status: Active Grant

• Current Assignee: Reputation.com, Inc.
• Original Assignee: Reputation.com, Inc.
• Inventors: Franson, Brent Michael, Piper, Jeffrey James, Dignan, Thomas Gerardo
• Primary Examiner(s): OUELLETTE, JONATHAN P
• Application Number:
  US13/731,061
• Time in Patent Office: 331 Days
• Field of Search: None
• US Class Current: 705/1.1
• CPC Class Codes: G06F 16/24 Querying
• CPC Class Codes: G06Q 10/06393 Score-carding, benchmarking or key performance indicator [KPI] analysis
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Determining a follow-up action to take with respect to a review request is disclosed. The transmission of a review request to a potential reviewer is facilitated. A determination is made that the potential reviewer has not, subsequent to the transmission, created a review. A follow-up action to take regarding the review request is determined.

Claims

1. A system, comprising:

a processor configured to;

select a potential reviewer to target with a review request based at least in part on a determination that a reputation of a business will be improved in the event that the potential reviewer creates a review for the business on a review site;

facilitate a transmission of the review request to the potential reviewer;

determine that the potential reviewer has not, subsequent to the transmission, created a review for the business on the review site, wherein the determining includes accessing the review site and identifying a lack of a review of the business by the potential reviewer; and

determine a follow-up action to take regarding the review request to the potential reviewer; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

3. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

4. The system of claim 1 wherein determining the follow-up action includes determining a timing of the follow-up action.

5. The system of claim 4 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

6. The system of claim 4 wherein determining the timing includes determining a number of times to send additional transmissions.

7. The system of claim 4 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

8. The system of claim 4 wherein determining the timing includes determining a time of day to send an additional transmission.

9. The system of claim 8 wherein the time of day determined for the sending of the additional transmission is different from a time of day the transmission was originally sent.

10. A method, comprising:

selecting a potential reviewer to target with a review request based at least in part on a determination that a reputation of a business will be improved in the event that the potential reviewer creates a review for the business on a review site;

facilitating a transmission of the review request to the potential reviewer;

determining, using a processor, that the potential reviewer has not, subsequent to the transmission, created a review for the business on the review site, wherein the determining includes accessing the review site and identifying a lack of a review of the business by the potential reviewer; and

determining a follow-up action to take regarding the review request to the potential reviewer.

11. The method of claim 10 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

12. The method of claim 10 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

13. The method of claim 10 wherein determining the follow-up action includes determining a timing of the follow-up action.

14. The method of claim 13 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

15. The method of claim 13 wherein determining the timing includes determining a number of times to send additional transmissions.

16. The method of claim 13 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

17. The method of claim 13 wherein determining the timing includes determining a time of day to send an additional transmission.

18. The method of claim 17 wherein the time of day determined for the sending of the additional transmission is different from a time of day the transmission was originally sent.

19. A computer program product embodied in a tangible computer readable storage medium and comprising computer instructions for:

selecting a potential reviewer to target with a review request based at least in part on a determination that a reputation of a business will be improved in the event that the potential reviewer creates a review for the business on a review site;

facilitating a transmission of the review request to the potential reviewer;

determining that the potential reviewer has not, subsequent to the transmission, created a review for the business on the review site, wherein the determining includes accessing the review site and identifying a lack of a review of the business by the potential reviewer; and

determining a follow-up action to take regarding the review request to the potential reviewer.