×

System and method for generating customer surveys and promotional offers

  • US 8,595,061 B2
  • Filed: 05/05/2011
  • Issued: 11/26/2013
  • Est. Priority Date: 02/23/2001
  • Status: Expired due to Fees
First Claim
Patent Images

1. A computer implemented method executed on data processing system for generating specific and targeted offers for a specific subscriber, the method comprising:

  • a) receiving, by a processor, data for storage at a server, said data being received from a first group of different retail establishments, said data being sent by said first group of retail establishments as part of a previously established datawarehousing agreement for storing and managing retail data between said first group of retail establishments and an operator of said server, said data being retail data generated by each one of said first group of retail establishments, said retail data including customer names, customer credit cards, customer credit cards, customer loyalty cards, items purchased by a customer, and prices for said items;

    b) storing, by said processor, said data in a database at said server;

    c) determining, by said processor, which retail data received in step a) comprises subscribers data, said subscribers are customers subscribing an Internet-based paid service operated by said operator for providing specialized promotional offers to subscribers;

    d) segregating in said database, by said processor, said retail data relating to said subscribers determined in step c);

    e) receiving, by said processor, a request for a specific and targeted offer for a specific subscriber, said specific subscriber being a subscriber to said Internet-based paid service;

    f) determining, by said processor, that purchased items data for said specific subscriber is part of data segregated in step d) and, once determined, retrieving, by said processor, said purchased items data for said specific subscriber from said database, said purchased items data relating to items or services previously purchased by said specific subscriber from members of said first group of different retail establishments;

    g) determining, by said processor, at least one buying pattern of said specific subscriber based on said purchased items data;

    h) based on at least one of said at least one buying pattern, determining by said processor, at least one item or service to be offered to said specific subscriber;

    i) determining, by said processor, from a second group of retail establishments, which retail establishments offers said at least one item or service to be offered to said specific subscriber, said second group of retail establishments being a group of retail establishments which have a previously established membership agreement with said operator to receive preferential treatment from said operator when said operator selects suppliers for said specific and targeted offers;

    j) selecting, by said processor, from retail establishments determined in step i) which at least one retail establishment is to be used for offering said at least one item or service to said specific subscriber, said at least on retail establishment to be selected offering said at least one item or service determined in step h);

    k) communicating, by said processor, with said specific subscriber, to offer said at least one item or service from said at least one retail establishment selected in step j).

View all claims
  • 6 Assignments
Timeline View
Assignment View
    ×
    ×