Automatic ad group creation in a networked advertising environment

• US 8,595,097 B2
• Filed: 05/30/2008
• Issued: 11/26/2013
• Est. Priority Date: 05/30/2008
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Lejano, Lisandro Miguel, Racho, Erik Ruben, Jones, Claude
• Primary Examiner(s): Chang, Edward
• Application Number:
  US12/130,442
• Publication Number:
  US 20090300031A1
• Time in Patent Office: 2,006 Days
• Field of Search: 705/14, 705/35, 705/40
• US Class Current: 705/35
• CPC Class Codes: G01N 1/30 Staining; Impregnating ; Fixation; Dehydration; Multistep processes for preparing samples of tissue, cell or nucleic acid material and the like for analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.

Claims

1. A method for organizing an advertising campaign in an Internet environment, the method comprising:

displaying, on a display device, a list of website names and purchasing information, wherein the website names represent websites configured to display advertisements and the purchasing information defines terms for placing advertisements on the websites, and wherein the websites have attributes that match received selection criteria;

receiving, by a computer, data that defines a selection of at least one website in the list and purchasing information for purchasing advertising space on the at least one website;

adding the at least one website and the purchasing information to an ad group that defines a group of websites that have attributes that match the received selection criteria;

displaying, on the display device, a website name and purchasing information associated with the at least one website; and

storing, by the computer, the ad group to a memory device.

2. The method according to claim 1, wherein the received selection criteria includes at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and website content information.

3. The method according to claim 1, wherein the purchasing information includes a number of impressions purchased and a price amount corresponding to a cost per impression.

4. The method according to claim 3, further comprising calculating a total number of impressions purchased and total price of the ad group.

5. The method according to claim 1, further comprising displaying, on the display device, websites in the ad group arranged so that at least some of the attributes of the websites are displayed simultaneously with the website names.

6. The method according to claim 1, further comprising copying the websites in the ad group to another ad group.

7. The method according to claim 1, further comprising deleting websites in the ad group.

8. A method for communicating advertisements in an Internet environment, the method comprising:

adding, by a processor, a publisher website name of a publisher website from a displayed list of website names to a group of publisher website names so as to create an ad group, where publisher websites in the ad group share attributes and are configured to display advertisements;

receiving, at the processor, from a user, data that defines a selection of the ad group and data that defines one or more advertisements to be communicated to the publisher websites;

receiving, at the processor, a request to display an advertisement from a browser displaying a web page generated by the publisher website;

communicating, by the processor, at least one of the one or more advertisements to the browser.

9. The method according to claim 8, wherein the shared attributes correspond to at least one of:

advertising space position attributes, demographic attributes, behavioral attributes, geographic attributes, technology attributes, and website content attributes.

10. A method for organizing an advertising campaign in an Internet environment, the method comprising:

receiving, at a processor, data that defines an indication from a user to add a publisher website from a displayed list of websites to a group of publisher websites so as to create a first ad group, where publisher websites in the first ad group share attributes and are configured to display advertisements;

saving, by the processor, the first ad group to a memory;

specifying, by the processor, one or more advertisements to be communicated to publisher web sites of the first ad group.

11. The method according to claim 10, further comprising:

retrieving, by the processor, the first ad group;

adding, by the processor, additional publisher websites to the first ad group; and

saving, by the processor, the ad group.

12. The method according to claim 10, further comprising:

retrieving, by the processor, the first ad group;

adding, by the processor, publisher websites to or deleting publisher websites from the first ad group;

saving, by the processor, the first ad group under a different name so as to create a second ad group, where at least some of the publisher websites are different between the first and the second ad groups.

13. A non-transitory machine-readable storage medium having stored thereon, a computer program comprising at least one code section for organizing an advertising campaign in an Internet environment, the at least one code section being executable by a machine for causing the machine to perform acts of:

displaying a list of website names and purchasing information, wherein the website names represent websites configured to display advertisements and the purchasing information defines terms for placing advertisements on the websites, and wherein the websites have attributes that match received selection criteria;

receiving data that defines a selection of at least one website in the list and specifying purchasing information for purchasing advertising space on the at least one website;

adding the at least one website and the purchasing information to an ad group that defines a group of websites that have attributes that match the received selection criteria;

displaying a website name and purchasing information associated with the at least one website; and

storing the ad group in a memory device.

14. The non-transitory machine-readable storage medium according to claim 13, wherein the received selection criteria includes at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and website content information.

15. The non-transitory machine-readable storage medium according to claim 13, wherein the purchasing information includes a number of impressions purchased and a price amount corresponding to a cost per impression.

16. The non-transitory machine-readable storage medium according to claim 15, wherein the at least one code section comprises code that enables calculating a total number of impressions purchased and total price of the ad group.

17. The non-transitory machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables displaying, on a computer screen, websites in the ad group arranged so that at least some of the attributes of the websites are displayed simultaneously with the website names.

18. The non-transitory machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables copying the websites in the ad group to another ad group.

19. The non-transitory machine-readable storage medium according to claim 13, wherein the at least one code section comprises code that enables deleting websites in the ad group.

20. A system for organizing an advertising campaign in an Internet environment, the system comprising:

a processor configured to communicate to a computer screen a list of website names and purchasing information, wherein the website names represent websites configured to display advertisements and the purchasing information defines terms for placing advertisements on the websites, and wherein the websites have attributes that match received selection criteria;

network circuitry configured to receive data that defines a selection of at least one website in the list and purchasing information for purchasing advertising space on the at least one website, wherein the processors is further configured to add the at least one website and the purchasing information to an ad group that defines a group of websites that have attributes that match the received selection criteria;

the processor is further configured to display, on the computer screen, a website name and purchasing information associated with the at least one website; and

a memory device in communication with the processor, wherein the processor is further configured to store the ad group to the memory device.

21. The system according to claim 20, wherein the received selection criteria includes at least one of:

advertising space position information, demographic information, behavioral information, geographic information, technology information, and website content information.

22. The system according to claim 20, wherein the purchasing information includes a number of impressions purchased and a price amount corresponding to a cost per impression.

23. The system according to claim 22, wherein the processor is further configured to calculate a total number of impressions purchased and total price of the ad group.

24. The system according to claim 20, wherein the websites in the ad group communicated to the computer screen are arranged so that at least some of the attributes of the websites are displayed on the computer screen simultaneously with the website names.

25. The system according to claim 20, wherein the processor is further configured to copy the websites in the ad group to another ad group.