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Automatic ad group creation in a networked advertising environment

  • US 8,595,097 B2
  • Filed: 05/30/2008
  • Issued: 11/26/2013
  • Est. Priority Date: 05/30/2008
  • Status: Active Grant
First Claim
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1. A method for organizing an advertising campaign in an Internet environment, the method comprising:

  • displaying, on a display device, a list of website names and purchasing information, wherein the website names represent websites configured to display advertisements and the purchasing information defines terms for placing advertisements on the websites, and wherein the websites have attributes that match received selection criteria;

    receiving, by a computer, data that defines a selection of at least one website in the list and purchasing information for purchasing advertising space on the at least one website;

    adding the at least one website and the purchasing information to an ad group that defines a group of websites that have attributes that match the received selection criteria;

    displaying, on the display device, a website name and purchasing information associated with the at least one website; and

    storing, by the computer, the ad group to a memory device.

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