Advertisement marketplace
First Claim
Patent Images
1. A computer-implemented method comprising:
- identifying, by one or more processors, existing advertisements, using a matching criterion, in which a performance of each of the existing advertisements during a past ad campaign is above a threshold and each of the existing advertisements is associated with a corresponding participating advertisement sponsor;
identifying, by the one or more processors, a candidate advertisement, using the matching criterion, in which a performance of the candidate advertisement during a past ad campaign is lower than the performances of the existing advertisements during past ad campaigns of the corresponding participating advertisement sponsors, wherein the candidate advertisement is associated with a candidate advertisement sponsor different from each of the participating advertisement sponsors and the candidate advertisement is associated with a second geographical region not overlapping first geographical regions associated with the existing advertisements;
generating data usable to display available advertisements, based on the existing advertisements, and the corresponding performances of the existing advertisements to the candidate advertisement sponsor;
accepting instructions from the candidate advertisement sponsor for purchasing one of the available advertisements; and
providing the purchased advertisement or a representation of the purchased advertisement and performance data of the performance of the purchased advertisement to the candidate advertisement sponsor.
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Abstract
A marketplace (or aftermarket) for advertisements or ad combinations is established. A first on-line advertisement is identified in which a performance of the first advertisement during a past ad campaign is above a threshold. A second on-line advertisement is identified based on a matching criterion between the first and second advertisements, in which a performance of the second advertisement during a past ad campaign is lower than the first advertisement. The first advertisement or a representation of the first advertisement and performance data of the first advertisement are provided to a sponsor of the second advertisement.
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Citations
23 Claims
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1. A computer-implemented method comprising:
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identifying, by one or more processors, existing advertisements, using a matching criterion, in which a performance of each of the existing advertisements during a past ad campaign is above a threshold and each of the existing advertisements is associated with a corresponding participating advertisement sponsor; identifying, by the one or more processors, a candidate advertisement, using the matching criterion, in which a performance of the candidate advertisement during a past ad campaign is lower than the performances of the existing advertisements during past ad campaigns of the corresponding participating advertisement sponsors, wherein the candidate advertisement is associated with a candidate advertisement sponsor different from each of the participating advertisement sponsors and the candidate advertisement is associated with a second geographical region not overlapping first geographical regions associated with the existing advertisements; generating data usable to display available advertisements, based on the existing advertisements, and the corresponding performances of the existing advertisements to the candidate advertisement sponsor; accepting instructions from the candidate advertisement sponsor for purchasing one of the available advertisements; and providing the purchased advertisement or a representation of the purchased advertisement and performance data of the performance of the purchased advertisement to the candidate advertisement sponsor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a data processing apparatus; and software stored on a computer storage apparatus and comprising instructions executable by the data processing apparatus and upon such execution cause the data processing apparatus to perform operations comprising; identifying existing advertisements, using a matching criterion, in which a performance of each of the existing advertisements during a past ad campaign is above a threshold and each of the existing advertisements is associated with a corresponding participating advertisement sponsor; identifying a candidate advertisement, using the matching criterion, in which a performance of the candidate advertisement during a past ad campaign is lower than the performances of the existing advertisements during past ad campaigns of the corresponding participating advertisement sponsors, wherein the candidate advertisement is associated with a candidate advertisement sponsor different from each of the participating advertisement sponsors and the candidate advertisement is associated with a second geographical region not overlapping first geographical regions associated with the existing advertisements; generating data usable to display available advertisements, based on the existing advertisements, and the corresponding performances of the existing advertisements to the candidate advertisement sponsor; accepting instructions from the candidate advertisement sponsor for purchasing one of the available advertisements; and providing the purchased advertisement or a representation of the purchased advertisement and performance data of the performance of the purchased advertisement to the candidate advertisement sponsor. - View Dependent Claims (19, 20, 21, 22, 23)
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Specification