Methods and systems for facilitating off-site internet advertising and dividing compensation pursuant to contract

• US 8,600,815 B2
• Filed: 08/14/2012
• Issued: 12/03/2013
• Est. Priority Date: 11/28/2000
• Status: Expired due to Term

• Current Assignee: AlmondNet, Inc.
• Original Assignee: AlmondNet, Inc.
• Inventors: Shkedi, Roy
• Primary Examiner(s): VAN BRAMER, JOHN W
• Application Number:
  US13/585,765
• Publication Number:
  US 20130041760A1
• Time in Patent Office: 476 Days
• Field of Search: 705/14, 705/26
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM between them.

Claims

1. A method of facilitating extended Internet advertising comprising:

using a computer system, automatically;

(a) checking a plurality of visitor computers visiting at least a portion of a second Internet site for a tag stored on one or more of the visitor computers, which tag allows access to electronic records associated with the visitor computer;

(b) for each of the tagged visitor computers, determining from the associated electronic records whether the records indicate that the visitor computer has visited at least a portion of a first Internet site, and if so, causing direction to the visitor computer of an electronic advertisement that concerns at least one offering of a third-party advertiser;

(c) electronically recording respective payments due to proprietors of the first and second Internet sites on account of the electronic advertisement being directed, when visiting said at least a portion of the second Internet site, to each of the visitor computers that the associated records indicate has visited said at least a portion of the first Internet site;

(d) wherein the acts in parts (a) and (b) are done by a computer system controlled by a third-party facilitator that has;

(i) a first agreement with the proprietor of the first Internet site to have the tags placed automatically on visitor computers visiting said at least a portion of the first Internet site; and

(ii) a second agreement with the proprietor of the second Internet site, which second agreement specifies payment to the proprietor of the second Internet site for electronic advertisements being directed to visitor computers visiting said at least a portion of the second Internet site.

2. The method of claim 1 wherein the electronic advertisement is an advertisement that the facilitator has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

3. The method of claim 1 wherein the electronic advertisement is an advertisement that the proprietor of the first Internet site has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

4. The method of claim 1 wherein the sum of the payments due to the proprietors in part (c) is less than the price for placement of the electronic advertisement charged to the advertiser.

5. The method of claim 1 wherein the electronic advertisement contains displayable content that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag.

6. The method of claim 1 wherein the electronic advertisement contains displayable content that relates to content of the first Internet site but not to content of the second Internet site.

7. The method of claim 1 wherein the electronic advertisement is directed to the visitor computers based only on computer-determining, using the tags and the records, which visitor computers visiting at least a portion of the second Internet site have previously visited the first Internet site, without using profile information outside the tag.

8. The method of claim 1 wherein the second agreement specifies that a server controlled by the proprietor of the second Internet site will look for the tags on visitor computers visiting at least a portion of the second Internet site.

9. A computer system suitable for facilitating extended Internet advertising comprising (i) an electronic, computer-accessible storage device, and (ii) a computer processor structured and programmed to automatically:

(a) check a plurality of visitor computers visiting at least a portion of a second Internet site for a tag stored on one or more of the visitor computers, which tag allows access to electronic records associated with the visitor computer;

(b) for each of the tagged visitor computers, determine from the associated electronic records whether the records indicate that the visitor computer has visited at least a portion of a first Internet site, and if so, cause direction to the visitor computer of an electronic advertisement that concerns at least one offering of a third-party advertiser;

(c) electronically record in the storage device respective payments due to proprietors of the first and second Internet sites on account of the electronic advertisement being directed, when visiting said at least a portion of the second Internet site, to each of the visitor computers that the associated records indicate has visited said at least a portion of the first Internet site;

(d) wherein the computer system is controlled by a third-party facilitator that has;

(i) a first agreement with the proprietor of the first Internet site to have the tags placed automatically on visitor computers visiting said at least a portion of the first Internet site; and

(ii) a second agreement with the proprietor of the second Internet site, which second agreement specifies payment to the proprietor of the second Internet site for electronic advertisements being directed to visitor computers visiting said at least a portion of the second Internet site.

10. The system of claim 9 wherein the electronic advertisement is an advertisement that the facilitator has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

11. The system of claim 9 wherein the electronic advertisement is an advertisement that the proprietor of the first Internet site has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

12. The system of claim 9 wherein the sum of the payments due to the proprietors in part (c) is less than the price for placement of the electronic advertisement charged to the advertiser.

13. The system of claim 9 wherein the electronic advertisement contains displayable content that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag.

14. The system of claim 9 wherein the electronic advertisement contains displayable content that relates to content of the first Internet site but not to content of the second Internet site.

15. The system of claim 9 wherein the electronic advertisement is directed to the visitor computers based only on computer-determining, using the tags and the records, which visitor computers visiting at least a portion of the second Internet site have previously visited the first Internet site, without using profile information outside the tag.

16. The system of claim 9 wherein the second agreement specifies that a server controlled by the proprietor of the second Internet site will look for the tags on visitor computers visiting at least a portion of the second Internet site.

17. An article comprising a non-transitory tangible medium encoding computer-readable instructions implementing a method of using a computer system to facilitate extended Internet advertising by automatically:

(a) checking a plurality of visitor computers visiting at least a portion of a second Internet site for a tag stored on one or more of the visitor computers, which tag allows access to electronic records associated with the visitor computer;

(b) for each of the tagged visitor computers, determining from the associated electronic records whether the records indicate that the visitor computer has visited at least a portion of a first Internet site, and if so, causing direction to the visitor computer of an electronic advertisement that concerns at least one offering of a third-party advertiser;

(c) electronically recording respective payments due to proprietors of the first and second Internet sites on account of the electronic advertisement being directed, when visiting said at least a portion of the second Internet site, to each of the visitor computers that the associated records indicate has visited said at least a portion of the first Internet site;

(d) wherein the acts in parts (a) and (b) are done by a computer system controlled by a third-party facilitator that has;

(i) a first agreement with the proprietor of the first Internet site to have the tags placed automatically on visitor computers visiting said at least a portion of the first Internet site; and

(ii) a second agreement with the proprietor of the second Internet site, which second agreement specifies payment to the proprietor of the second Internet site for electronic advertisements being directed to visitor computers visiting said at least a portion of the second Internet site.

18. The medium of claim 17 wherein the electronic advertisement is an advertisement that the facilitator has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

19. The medium of claim 17 wherein the electronic advertisement is an advertisement that the proprietor of the first Internet site has sold to the advertiser for display on visitor computers that have visited the first Internet site while the visitor computers are visiting Internet sites other than the first Internet site.

20. The medium of claim 17 wherein the sum of the payments due to the proprietors in part (c) is less than the price for placement of the electronic advertisement charged to the advertiser.

21. The medium of claim 17 wherein the electronic advertisement contains displayable content that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag.

22. The medium of claim 17 wherein the electronic advertisement contains displayable content that relates to content of the first Internet site but not to content of the second Internet site.

23. The medium of claim 17 wherein the electronic advertisement is directed to the visitor computers based only on computer-determining, using the tags and the records, which visitor computers visiting at least a portion of the second Internet site have previously visited the first Internet site, without using profile information outside the tag.

24. The medium of claim 17 wherein the second agreement specifies that a server controlled by the proprietor of the second Internet site will look for the tags on visitor computers visiting at least a portion of the second Internet site.