System for determining the geographic range of local intent in a search query
First Claim
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1. A computerized method for determining geographic information about a search query comprising:
- receiving the search query;
identifying a root term from the search query;
identifying a location term from the search query when the location term is part of the search query;
determining, with at least one processor, when the location term is part of the search query, geographic information for the search query based on the location term;
determining, with the at least one processor, when the location term is not part of the search query, geographic information for the search query by analyzing a query history of the root term, wherein the query history includes geographic information for the root terms.
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Abstract
A system and method are disclosed for determining the geographic range of a search query. A search query may include local intent which influences the results and advertisements that are displayed in response to the search query. The geographic range associated with the local intent may vary depending on the search query. The geographic range may be determined using probabilistic models that analyze historical searches to determine the geographic range of search queries.
37 Citations
20 Claims
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1. A computerized method for determining geographic information about a search query comprising:
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receiving the search query;
identifying a root term from the search query;identifying a location term from the search query when the location term is part of the search query; determining, with at least one processor, when the location term is part of the search query, geographic information for the search query based on the location term; determining, with the at least one processor, when the location term is not part of the search query, geographic information for the search query by analyzing a query history of the root term, wherein the query history includes geographic information for the root terms. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for determining geographic information about a search query comprising:
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a search engine coupled with a network and configured to receive the search query over the network; an extractor coupled with the search engine and configured to extract a root term from the search query and to extract a location term from the search query when the search query includes a location term; a processor coupled with at least one of the search engine and the extractor that is configured to determine the geographic information about the search query, wherein the determination is based at least partially on the location term when the search query includes the location term; and a database coupled with the processor and configured to store root terms extracted from a plurality of search queries and configured to store location terms associated with the stored root terms when the location terms are part of the search queries, or is configured to store the determined geographic information for respective search queries. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for determining geographic range of a search query, the storage medium comprising instructions operative for:
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identifying a root term from the search query; accessing a query history of the root term from a root term database, wherein the query history includes geographic ranges associated with each root term stored in the root term database; analyzing the query history of the root term including each of the geographic ranges stored in the query history that are associated with the root term from the search query; and determining, based on the analysis, the geographic range for the search query based on the geographic ranges stored in the root term database for the root term from the search query. - View Dependent Claims (19, 20)
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Specification