System and method for generating a modified web page by inline code insertion in response to an information request from a client computer

• US 8,601,050 B2
• Filed: 09/27/2007
• Issued: 12/03/2013
• Est. Priority Date: 08/02/1999
• Status: Expired due to Fees

• Current Assignee: Smooth Ride, Series 53 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Smooth Ride, Series 53 of Allied Security Trust I (Allied Security Trust)
• Inventors: Carringer, Michael, Schmid, Mark
• Primary Examiner(s): Hussain, Tauqir
• Application Number:
  US11/863,105
• Publication Number:
  US 20080016153A1
• Time in Patent Office: 2,259 Days
• Field of Search: 709/203
• US Class Current: 709/203
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/563 Data redirection of data network streams
• CPC Class Codes: H04L 67/564 Enhancement of application control based on intercepted application data

Abstract

Information requested by a client is intercepted by a network server, which sends the request to the requested information source. The requested information is received and examined by the server to determine if the information is HTML format. If so, the server modifies the requested information by inserting format and request instructions then sends same to the client computer. The client uses the format and request instructions to send a request for supplemental information from a supplemental information source. The associated supplemental information is sent from the supplemental information source to the network client. The format instructions cause the requested information and supplemental information to be displayed in respective first and second display areas.

Claims

1. An apparatus for accessing and providing information, comprising:

a database having stored therein (i) reconfigurable associations between supplemental information and requested information, wherein said supplemental information is stored in at least one supplemental information source, and wherein said requested information is stored in at least one requested information source and (ii) profiles of users based on information provided by the users, the profiles including information indicative of preferences and demographics of the users including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location;

an interface for receiving input from a user;

a processor programmed to receive the input from said interface, and in response to said input obtain requested information from one of said requested information sources and determine the identity of the particular user that sent the input;

said processor further programmed to access the database for information included in a profile of the particular user and to identify from said database at least one reconfigurable association between said requested information and supplemental information, the identification being based on at least information in the profile and the requested information;

said processor further programmed to obtain said supplemental information from one of said supplemental information sources, in response to said at least one reconfigurable association; and

said processor still further programmed to prepare for delivery to a client device said supplemental information in conjunction with said requested information.

2. An apparatus as in claim 1 wherein the database includes advertiser preferences of a plurality of advertisers, the advertiser preferences indicating characteristics of users to whom to direct advertising.

3. An apparatus as in claim 2 wherein the supplemental information includes an advertisement from one of the plurality of advertisers.

4. An apparatus as in claim 3 wherein the identification is based on at least information in the profile of the particular user and the advertiser preferences.

27. An apparatus as in claim 1 wherein the supplemental information provided is based on the characteristics of the network client.

28. An apparatus as in claim 1 wherein the database includes advertiser preferences of a plurality of advertisers, the advertiser preferences indicating characteristics of network clients to whom to direct advertising.

29. An apparatus as in claim 28 wherein the advertiser preferences include characteristics of network clients to be excluded from direct advertising.

30. An apparatus as in claim 1 wherein the identification is further based on tags for controlling providing of the supplemental information.

5. A system for accessing and delivering information, the system comprising:

memory storing profiles of network clients based on information provided by the network clients, the profiles including information indicative of preferences and demographics of the network clients including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location, the memory further storing advertiser preferences of a plurality of advertisers, the advertiser preferences indicating characteristics of network clients to whom to direct advertising;

a network server configured to receive from a network client a request for information and configured to determine the identity of the particular network client that sent the request; and

an association module configured to access the memory for information included in a profile of the particular network client, and configured to select an advertisement from a particular advertiser to be delivered to the particular network client in association with the requested information, wherein the association module selects the advertisement according to at least information in the profile, the requested content, and the advertiser preferences and is further configured to determine a category of information in which the particular network client is interested based on the profile, and further configured to access the advertiser preferences to determine a match between the category of information and characteristics of network clients of the particular advertiser.

6. A system as in claim 5 wherein the information indicative of preferences and demographics for the particular network client further includes records of information previously requested by the particular network client, and wherein the association module selects the advertisement according to at least the records and the advertiser preferences.

7. A system as in claim 6 wherein the association module modifies profiles based on a history of information requested by the network clients.

8. A system as in claim 5 further comprising updating the profiles of network clients periodically and updating the advertiser preferences periodically.

9. A system as in claim 5 wherein the advertiser preferences for a particular advertiser include characteristics of network clients that would likely be receptive to an advertisement from the particular advertiser.

10. A system as in claim 9 wherein the advertiser preferences for a particular advertiser include demographic information of network clients that would likely be receptive to an advertisement from the particular advertiser.

31. A system as in claim 5 wherein the category of information includes any of images, video, audio, software code, or business information.

32. A system as in claim 5 wherein the characteristics of a network client includes an identity of the network client.

33. A system as in claim 5 wherein the association module is further configured to select the advertisement based on tags for controlling the selection of the advertisement.

34. A system as in claim 5 wherein the association module is further configured to select an advertisement based on characteristics of network clients to be excluded.

11. A method for accessing and delivering information via a computer system, the method comprising:

storing a profile of a network client based on information provided by the network client, the profile including information indicative of preferences and demographics of the network client including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location;

storing preferences of an advertiser, the preferences indicating characteristics of network clients to whom to direct advertising;

receiving a request from the network client for content;

accessing the information included in the profile of the network client and the preferences of the advertiser to select an advertisement from the advertiser to be delivered to the network client in association with the requested content based at least on information in the profile, the requested content, and the preferences of the advertiser; and

modifying the profile of the network client based on a history of information requested by the network client.

12. A method as in claim 11 further comprising storing a record of information previously requested by the network client, wherein accessing the profile to select an advertisement to be delivered includes accessing the record of information previously requested and selecting an advertisement based at least on the record and the preferences of the advertiser.

13. A method as in claim 11 further comprising updating the profiles of network clients periodically and updating the preferences of the advertiser periodically.

14. A method as in claim 11 wherein the preferences of the advertiser include characteristics of network clients that would likely be receptive to an advertisement from the advertiser.

15. A method as in claim 14 wherein the preferences of the advertiser include demographic information of network clients that would likely be receptive to an advertisement from the advertiser.

35. A method as in claim 11 wherein the information includes any of images, video, audio, software code, or business information.

36. A method as in claim 11 wherein the characteristics of a network client include an identity of the network client.

37. A method as in claim 11 wherein selection of the advertisement is based on tags for controlling the selection of the advertisement.

38. A method as in claim 11 wherein the preferences of the advertiser include characteristics of users to be excluded.

16. A non-transitory computer readable medium having computer readable program codes embodied therein for accessing and delivering information, the computer readable medium program codes including instructions that, when executed by a processor, cause the processor to:

store a profile of a network client based on information provided by the network client, the profile including information indicative of preferences and demographics of the network client including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location;

store preferences of an advertiser, the preferences indicating characteristics of network clients to whom to direct advertising;

following receipt of a request from the network client for content, access information included in the profile of the network client and the preferences of the advertiser to select an advertisement from the advertiser to be delivered to the network client in association with the requested content based at least on information in the profile, the requested content, and the preferences of the advertiser; and

modify the profile of the network client based on a history of information requested by the network client.

17. A non-transitory computer readable as in claim 16 wherein the instructions further cause the processor to store a record of information previously requested by the network client and access the record when selecting an advertisement to be delivered.

18. A non-transitory computer readable as in claim 16 wherein the instructions further cause the processor to update the profiles of network clients periodically and update the preferences of the advertiser periodically.

19. A non-transitory computer readable as in claim 16 wherein the preferences of the advertiser include characteristics of network clients that would likely be receptive to an advertisement from the advertiser.

20. A non-transitory computer readable as in claim 19 wherein the preferences of the advertiser include demographic information of network clients that would likely be receptive to an advertisement from the advertiser.

21. A system for accessing and delivering information, the system comprising:

memory storing profiles of network clients based on information provided by the network clients, the profiles including information indicative of preferences and demographics of the network clients including any of educational level, occupation, income range, gender, age, hobbies, musical preferences, dietary preferences, religious preferences, activities, interests, pet ownership, and location, the memory further storing advertiser preferences of a plurality of advertisers, the advertiser preferences indicating characteristics of network clients to whom to direct advertising;

a network server configured to receive from a network client a request for information and configured to determine the identity of the particular network client that sent the request; and

an association module configured to access the memory for information included in a profile of the particular network client, and configured to select an advertisement from a particular advertiser to be delivered to the particular network client in association with the requested information, wherein the association module selects the advertisement according to at least information in the profile, the requested content, and the advertiser preferences and further wherein the association module modifies profiles based on a history of information requested by the network clients.

22. A system as in claim 21 wherein the information indicative of preferences and demographics for the particular network client further includes records of information previously requested by the particular network client, and wherein the association module selects the advertisement according to at least the records and the advertiser preferences.

23. A system as in claim 21 wherein the association module is further configured to determine a category of information in which the particular network client is interested based on the profile, and further configured to access the advertiser preferences to determine a match between the category of information and characteristics of network clients of the particular advertiser.

24. A system as in claim 21 further comprising updating the profiles of network clients periodically and updating the advertiser preferences periodically.

25. A system as in claim 21 wherein the advertiser preferences for a particular advertiser include characteristics of network clients that would likely be receptive to an advertisement from the particular advertiser.

26. A system as in claim 25 wherein the advertiser preferences for a particular advertiser include demographic information of network clients that would likely be receptive to an advertisement from the particular advertiser.