Providing navigation statistics

• US 8,601,119 B1
• Filed: 07/01/2011
• Issued: 12/03/2013
• Est. Priority Date: 03/29/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Vassilakis, Theodore
• Primary Examiner(s): LIN, WEN TAI
• Application Number:
  US13/175,061
• Time in Patent Office: 886 Days
• Field of Search: None
• US Class Current: 709/224
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

Systems and methods for providing navigation statistics for a web page. Systems and methods can include a statistics engine operable to receive communications from a plurality of distributed agents and to communicate navigation statistics to the agents.

Claims

1. A method, comprising:

receiving a first communication from a first agent, the first communication corresponding to a request for a web page;

obtaining, using one or more processors, navigation statistics and search query statistics for the web page, the navigation statistics being computed based on other communications received from one or more other agents, the search query statistics being derived from the navigation statistics, the search query statistics measuring user selections of the web page from search results for a received search query, the search query statistics specifying a value based on user selections of the web page from search results, the selections being received in response to the web page being identified as relevant to the search queries, the search query statistics further specifying a value representing a frequency with which the user selections of the web page corresponded to termination of a search session; and

providing, using one or more processors, the navigation statistics and the search query statistics to the first agent based on the first communication, wherein the first agent is operable to separately display the navigation statistics and the search query statistics for the web page provided to a user.

2. The method of claim 1, wherein the first agent is a browser application.

3. The method of claim 2, wherein the one or more other agents include the browser application.

4. The method of claim 1, wherein the first agent is a plug-in application.

5. The method of claim 1, further comprising providing an instruction set to a web publisher for inclusion in a publisher web page, the instruction set being operable to generate a statistics viewing display comprising the first agent upon loading of the publisher web page.

6. The method of claim 5, further comprising updating the navigation statistics based upon additional communications received from the one or more agents.

7. The method of claim 6, further comprising periodically sending the updated navigation statistics provided to the first agent.

8. The method of claim 1, further comprising compiling viewing statistics identifying a number of agents viewing the web page.

9. The method of claim 1, further comprising:

displaying a statistics viewing environment comprising the first agent in a browser environment; and

displaying a content item comprising the navigation statistics associated with a website within the statistics viewing environment.

10. A statistics collection and distribution system, comprising:

a statistics engine operable to receive a communication from an agent residing on a computing device and further operable to receive data from a search engine, the agent being operable to provide a web viewing environment to a user associated with the computing device, and the communication comprising information about browsing activity, the communication corresponding to a request for a web page;

one or more data stores being operable to store navigation statistics, search query statistics for the web page and a search query, and viewing statistics associated with received browsing activity, the search query statistics being derived from the navigation statistics, the search query statistics measuring user selections of the web page from search results for a received search query;

the statistics engine being operable to update said one or more data stores and to provide navigation statistics and separate search query statistics to the agent responsive to the communication; and

a search engine interface operable to interface with a search engine, the interface being operable to receive search query statistics from the search engine and to store the search query statistics to said one or more data stores, the search query statistics specifying a value based on user selections of the web page from search results, the selections being received in response to the web page being identified as relevant to the search queries, the search query statistics further specifying a value representing a frequency with which the user selections of the web page corresponded to termination of a search session.

11. The system of claim 10, further comprising a distributed network of agents operable to provide browsing information back to the statistics engine.

12. The system of claim 11, wherein the distributed network of agents are operable to provide a statistics viewing environment to computing devices, the statistics viewing environment being operable to display navigation statistics and query statistics to users associated with the computing devices.

13. The system of claim 11, wherein the distributed network of agents comprise code snippets operable to be embedded within a web page by a web server, and executed by a computing device upon loading the web page.

14. The system of claim 11, wherein the distributed network of agents comprise applications operable to receive browsing information from web browsers associated with computing devices.

15. The system of claim 14, wherein the applications comprise plug-in applications associated with the web browsers.

16. The system of claim 10, wherein the statistics engine is further operable to provide viewing statistics to the agent responsive to the communication.

17. The system of claim 10, wherein the statistics engine is further operable to periodically send updated navigation statistics and query statistics to the agent.

18. The system of claim 17, wherein the agent periodically send a communication to the statistics engine, the communication comprising current browsing information and requesting updated statistics.

19. One or more non-transitory computer readable storage media storing instructions that are executable by a processing device, and upon such execution cause the processing device to perform operations comprising:

identifying a web page presentation related to a web page;

obtaining navigation statistics and search query statistics for an identified web page presentation and a search query, the search query statistics being derived from the navigation statistics, the search query statistics specifying a value based on user selections of the web page from search results, the selections being received in response to the web page being identified as relevant to a received search query, the search query statistics further specifying a value representing a frequency with which the user selections of the web page that correspond to termination of a search session;

providing the navigation statistics and the search query statistics to a statistics viewing instance; and

repeating the identifying, compiling and providing processes for a duration of the statistics viewing instance.

20. A system, comprising:

a user device including a first agent; and

one or more computers configured to interact with the user device, the one or more computers being further configured to;

receive a first communication from the first agent, the first communication corresponding to a request for a web page;

obtain navigation statistics and search query statistics for the web page, the navigation statistics being computed based on other communications received from one or more other agents, the search query statistics being derived from the navigation statistics, the search query statistics measuring user selections of the web page from search results for a received search query, the search query statistics specifying a value based on user selections of the web page from search results, the selections being received in response to the web page being identified as relevant to the search queries, the search query statistics further specifying a value representing a frequency with which the user selections of the web page corresponded to termination of a search session; and

provide the navigation statistics and the search query statistics to the first agent based on the first communication, wherein the first agent is operable to separately display the navigation statistics and the search query statistics for the web page provided to a user.

21. The system of claim 20, wherein the one or more computers are further configured to provide an instruction set to a web publisher for inclusion in a publisher web page, the instruction set being operable to generate a statistics viewing display upon loading of the publisher web page by the user device.

22. The system of claim 21, wherein the one or more computers are further configured to update the navigation statistics based upon other communications received from the user device.

23. The system of claim 22, wherein the one or more computers are further configured to periodically send the updated navigation statistics to the user device.

24. The system of claim 20, wherein the one or more computers are further configured to compile viewing statistics identifying a number of users to whom the web page is currently presented.