Customized presentations associated with a social media application based on relationships

• US 8,601,378 B2
• Filed: 09/01/2011
• Issued: 12/03/2013
• Est. Priority Date: 09/30/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hickman, Ryan
• Primary Examiner(s): LEGGETT, ANDREA C.
• Application Number:
  US13/224,025
• Publication Number:
  US 20120084667A1
• Time in Patent Office: 824 Days
• Field of Search: 715/751, 715/766
• US Class Current: 715/751
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

According to a general aspect, a method can include receiving a request, triggered via a consumer account, to access, using a social media application, a plurality of sharer content. The sharer content can be associated with a sharer account using the social media application. The method can include retrieving, in response to the request, a consumer value and a relationship value. The consumer value can represent an interaction with the social media application via the consumer account and the relationship value can characterize a relationship between a consumer identifier of the consumer account and a sharer identifier of the sharer account. The method can include selecting a subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the relationship value, and can include defining a portion of a presentation customized for the consumer account using the selected subset of sharer content.

Claims

1. A computer system including instructions stored on a non-transitory computer-readable storage medium, the computer system comprising:

a presentation module configured to receive a request, triggered via a first consumer account, to access using a social media application a plurality of sharer content posted to a sharer account of the social media application;

a relationship module configured to identify a first relationship value representing a first type of relationship between a first consumer of the first consumer account and a sharer of the sharer account within a social network associated with the sharer account,

the relationship module configured to identify a second relationship value representing a second type of relationship between a second consumer of a second consumer account and the sharer; and

a presentation composition module configured to select a first subset of sharer content from the plurality of sharer content based on the first relationship value, and configured to define a configuration of the first subset of sharer content customized for the first consumer within a portion of a first presentation based on the first relationship value,

the presentation composition module configured to select a second subset of sharer content from the plurality of sharer content based on the second relationship value, and configured to define a configuration of the second subset of sharer content customized for the second consumer within a portion of a second presentation based on the second relationship value.

2. The computer system of claim 1, wherein the portion of the first presentation is a first portion of the first presentation having a duration corresponding to a duration of a composition time window, the presentation module is configured to trigger streaming of the first portion of the first presentation to a consumer device,

the presentation composition module is configured to define, before streaming of the first portion of the first presentation has been completed, a second portion of the first presentation having a duration corresponding to the duration of the composition time window.

3. The computer system of claim 1, wherein the relationship module is configured to define a characteristic of the first type of relationship between the consumer of the consumer account and the sharer of the sharer account based on the social network associated with the sharer account, the social network is defined by a plurality of relationships between a plurality of users of the social media application including the first consumer and the sharer, the first relationship value represents the characteristic of the first type of relationship.

4. The computer system of claim 1, further comprising:

a consumer module configured to retrieve, in response to the request, a plurality of consumer values representing a plurality of interactions with the social media application via the first consumer account during a time period occurring before the request is received,

the presentation module is configured to define the configuration of the first subset of sharer content within the portion of the first presentation based on the plurality of consumer values,

the portion of the presentation is a first portion of the first presentation, the presentation composition module is configured to define a second portion of the first presentation in response to a reference included in the first portion of the first presentation being accessed via the first consumer account during execution of the first portion of the first presentation.

5. The computer system of claim 1, wherein the selecting of at least a portion of the first subset of sharer content is based on the first relationship value representing a strength of the first type of relationship between the first consumer and the sharer, the strength of the first type of relationship is correlated to interactions between the first consumer account and the sharer account.

6. The computer system of claim 1, wherein the presentation module is configured to select the first subset of sharer content based on a contextual category assigned to the first subset of the sharer content from the plurality of sharer content.

7. A method, comprising:

receiving a request, triggered via a first consumer account, to access, using a social media application, a plurality of sharer content, the sharer content associated with a sharer account using the social media application;

retrieving, in response to the request, a consumer value and a first relationship value, the consumer value representing an interaction with the social media application via the consumer account, the first relationship value characterizing a first relationship between a first consumer of the first consumer account and a sharer of the sharer account;

selecting a first subset of sharer content from the plurality of sharer content based on a combination of the consumer value and the first relationship value;

defining a portion of a first presentation customized for the first consumer account using the selected first subset of sharer content;

selecting a second subset of sharer content from the plurality of sharer content based on a second relationship value characterizing a second relationship between a second consumer of a second consumer account and the sharer of the sharer account; and

defining a portion of a second presentation customized for the second consumer account using the selected second subset of sharer content.

8. The method of claim 7, wherein the first relationship value represents a strength of the first relationship between the first consumer and the sharer, the strength of the first relationship is based on common relationships associated with the first consumer and the sharer within a social network.

9. The method of claim 7, wherein the first relationship value represents a strength of the first relationship between the first consumer and the sharer.

10. The method of claim 7, wherein the first relationship value represents a type of the first relationship between the first consumer and the sharer, the type of the first relationship includes at least one of a friend relationship, a business relationship, an acquaintance relationship, or a family relationship.

11. The method of claim 7, wherein the first relationship value is defined based on a social network associated with the sharer account, the social network is defined by a plurality of relationships between a plurality of users of the social media application including the first consumer and the sharer.

12. The method of claim 7, further comprising:

selecting a presentation template from a plurality of presentation templates based on the consumer value and the first relationship value, the portion of the first presentation has at least one of a visual configuration or an audio configuration based on the presentation template.

13. The method of claim 7, further comprising:

associating a first portion of the first subset of sharer content with a first contextual category and a second portion of the first subset of sharer content with a second contextual category different from the first contextual category,

the selecting includes selecting the first portion of the first subset of the sharer content based on a relationship between the consumer value and the first contextual category, and the selecting includes selecting the second portion of the first subset of the sharer content based on a relationship between the consumer value and the second contextual category.

14. A non-transitory computer-readable storage medium storing code representing instructions that when executed are configured to cause a processor to perform a process, the code comprising code to:

receive a request, triggered via a first consumer account, to access using a social media application a plurality of sharer content associated with a sharer account of the social media application;

access, in response to the request, a first relationship value representing a first relationship between a first consumer of the first consumer account and a sharer of the sharer account within a social network associated with the sharer account, the first relationship being defined via the sharer account;

select a first subset of sharer content from the plurality of sharer content based on the first relationship value;

access a second relationship value representing a second relationship between a second consumer of a second consumer account and the sharer of the sharer account, the second relationship being defined via the sharer account;

select a second subset of sharer content from the plurality of sharer content based on the second relationship value.

15. The non-transitory computer-readable storage medium of claim 14, wherein the first relationship value represents a type of the first relationship between the first consumer and the sharer, the type of the first relationship includes at least one of a friend relationship, a business relationship, an acquaintance relationship, or a family relationship.

16. The non-transitory computer-readable storage medium of claim 14, further comprising code to:

define a configuration of the first subset of sharer content within a portion of a presentation based on the first relationship value.

17. The non-transitory computer-readable storage medium of claim 14, wherein the first relationship value is defined via the sharer account.

18. The non-transitory computer-readable storage medium of claim 14, further comprising code to:

define a configuration of the first subset of sharer content within a portion of a presentation based on the first relationship value, the presentation being a streamed presentation modified based on an interaction via the consumer account.

19. The non-transitory computer-readable storage medium of claim 14, further comprising code to:

define a configuration of the first subset of sharer content within a portion of a presentation based on the first relationship value, the presentation being a static presentation.