Generation of test stimuli in visual media

• US 8,602,791 B2
• Filed: 11/06/2006
• Issued: 12/10/2013
• Est. Priority Date: 11/04/2005
• Status: Active Grant

• Current Assignee: EyeTracking, Inc.
• Original Assignee: EyeTracking, Inc.
• Inventors: Weatherhead, James J.
• Primary Examiner(s): EGLOFF, PETER RICHARD
• Application Number:
  US11/594,041
• Publication Number:
  US 20070105071A1
• Time in Patent Office: 2,591 Days
• Field of Search: 434/322, 434/323, 434/236, 351/209, 396/51, 715/863, 345/660
• US Class Current: 434/236
• CPC Class Codes: A61B 3/113 for determining or recording eye movement
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/163 by tracking eye movement, gaze, or pupil change
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Test stimuli for visual media may be generated by incorporation of one or more element images selected from a library into a presentation area. The test stimuli may be displayed or presented to one or more subjects and metrics indicating the attentiveness of the subjects to various locations in the composite image may be measured. These metrics may be analyzed with placement parameters for incorporation of the element images into the composite image to determine subject reactions to various aspects of the test stimuli.

Claims

1. A computer-implemented method comprising:

generating a composite image that includes an element image, the element image being selected from a library, the composite image comprising a composite image resolution and first physical dimensions representative of a presentation area physical dimensions of a defined physical presentation area depicted in the composite image, the library comprising a plurality of element images and also comprising one or more second physical dimensions representative of object physical dimensions of at least one object shown in the element image, the generating of the composite image comprising rescaling the element image based at least in part on the first physical dimensions and the second physical dimensions to size the element image according to a scaling dimension of the element image relative to the presentation area such that the at least one object shown in the element image is included in the composite image with its object physical dimensions adjusted to a same scale as the presentation area physical dimensions;

tracking placement parameters related to inclusion of the element image in the composite image, the placement parameters comprising a location within the composite image and the scaling dimension;

presenting the composite image to a subject, the presenting occurring via a display device;

recording a metric indicative of subject attentiveness to one or more locations in the composite image; and

correlating the recorded metric indicative of subject attentiveness with the placement parameters comprising the location within the composite image and the scaling dimension to characterize a level of subject interest in the element image;

wherein one or more of the generating, the tracking, the presenting, the recording, and the correlating are performed by a system comprising at least one processor.

2. A computer-implemented method as in claim 1, further comprising stochastically generating the placement parameters.

3. A computer-implemented method as in claim 1, further comprising stochastically selecting the element image from all of the element images in the library.

4. A computer-implemented method as in claim 1, wherein the element image is selected automatically and stochastically from a user-defined subset of element images in the library.

5. A computer-implemented method as in claim 1, further comprising defining the library with one or more selected element images.

6. A computer-implemented method as in claim 1, wherein the library is a set of element images selected from a larger collection of images.

7. A computer-implemented method as in claim 1, further comprising defining a plurality of regions within the composite image such that the element image may be placed into one of the plurality of regions.

8. A computer-implemented method as in claim 1, wherein the placement parameters further comprise one or more of an orientation of the element image, a metric of a degree to which the element image is occluded by one or more features of the composite image, and a metric of transparency of the element image or a part thereof.

9. A computer-implemented method as in claim 1, wherein the metric of subject attentiveness comprises one or more of eye tracking data, input from a user input device, and input from one or more psycho-physiological measuring devices.

10. A computer-implemented method as in claim 1, further comprising:

selecting an additional element image from the library; and

including the additional element image in the composite image.

11. A computer-implemented method as in claim 1, wherein the metric indicative of the subject attentiveness comprises eye tracking data including pupil movements and dilation, eyelid separation, gaze direction when blinks occur, blink duration and frequency, divergence of right and left eye gaze directions, and saccade of the gaze.

12. A computer-implemented method as in claim 1, wherein a level of the transparency of the element image is set using alpha blending technique.

13. A computer-implemented method comprising:

scaling a first element image selected from a library relative to a content of a defined physical presentation area according to a scaling dimension, the presentation area being depicted in a composite image and having presentation area physical dimensions represented by first physical dimensions, the library comprising a plurality of element images and also comprising one or more second physical dimensions representative of object physical dimensions of at least one object shown in the element image, the scaling dimension being based on the first physical dimensions and the second physical dimensions such that the at least one object shown in the element image is included in the composite image with its object physical dimensions adjusted to a same scale as the presentation area physical dimensions;

incorporating the first element image into the presentation area at a defined location to form a composite image;

recording information related to the incorporation of the first element image into the composite image, the information related to the incorporation of the element image into the composite image comprising the scaling dimension;

presenting the composite image to one or more test subjects, the presenting occurring via a display device;

recording external data related to the test subject viewing of the composite image; and

analyzing the external data in correlation with the information related to incorporation of the element image in the composite image to characterize a level of subject interest in the element image;

wherein one or more of the scaling, the tracking, the incorporating, the recording information, the presenting, the recording external data, and the analyzing are performed by at least one processor.

14. A computer-implemented method as in claim 13, wherein the defined location is determined stochastically.

15. A computer-implemented method as in claim 13, wherein the information related to incorporation of the element image into the composite image further comprises one or more of a location of the element image within the composite image, an orientation of the element image within the composite image, and a staging of the element image within the composite image.

16. A computer-implemented method as in claim 13, wherein the external data are eye tracking data or input from a user input device related to one or more locations within the composite image.

17. A computer-implemented method as in claim 13, wherein the analysis comprises recording a number of times the one or more test subjects focus attention within an area occupied by the element image in the composite image.

18. A computer-implemented method as in claim 13, wherein the analysis comprises recording a number of times attention of the one or more test subjects transfers into or out of an area occupied by the element image in the composite image.

19. A computer-implemented method as in claim 13, wherein:

the analysis comprises determining a sequence in which attention of the one or more subjects transitions between an area occupied by the element image in the composite image and another area within the composite image; and

the analysis further comprises determining a second sequence in which attention of the one or more subjects transitions from one area within the composite image to another area within the composite image.

20. A computer-implemented method as in claim 13, further comprising recording second external data at a time corresponding to an instance in which the external data intersect an area occupied by the element image in the composite image.

21. A computer-implemented method as in claim 20, wherein the second external data are produced from one or more sources selected from computer input devices and psycho-physiological measuring devices.

22. A computer-implemented method as in claim 13, further comprising recording second external data at a time corresponding to an instance in which the external data transfer into or out of an area occupied by the element image in the composite image.

23. A computer-implemented method as in claim 22, wherein the second external data are produced from one or more sources selected from computer input devices and psycho-physiological measuring devices.

24. A computer-implemented method as in claim 13, further comprising recording second external data at a time corresponding to an instance in which the external data transition between an area occupied by the element image in the composite image and another area within the composite image.

25. A computer-implemented method as in claim 24, wherein the second external data are produced from one or more sources selected from computer input devices and psycho-physiological measuring devices.

26. A computer-implemented method comprising:

presenting a plurality of composite images to a plurality of subjects, each composite image being generated by incorporating one or more of a plurality of element images selected from a library into a presentation area according to placement parameters, the placement parameters for each of the plurality of composite images comprising a location and a scaling factor of each of the one or more of the plurality of element images within the composite image, the scaling factor for each of the one or more of the plurality of element images being determined according to first physical dimensions representative of a presentation area physical dimensions of a defined physical presentation area of the composite image and second physical dimensions representative of object physical dimensions of at least one object shown in each element image, the scaling factor causing the at least one object shown in the element image to be included in the composite image with its object physical dimensions adjusted to a same scale as the presentation area physical dimensions;

recording a metric indicative of attentiveness of each of the plurality of subjects to one or more locations in each of the plurality of composite images; and

correlating the recorded metric indicative of attentiveness of each of the plurality of subjects with the placement parameters for each element image in each of the plurality of composite images to characterize a relative level of subject interest in each of the one or more of the plurality of element images;

wherein one or more of the presenting, the recording, and the correlating are performed by at least one processor.

27. A computer-implemented method as in claim 26, wherein the one or more element images incorporated into each composite image in the plurality of composite images is selected stochastically from the library.

28. A computer-implemented method as in claim 26, further comprising stochastically generating the placement parameters for each of the one or more element images in each of the plurality of composite image.

29. A computer-implemented method as in claim 26, further comprising stochastically generating a different ordering in which the plurality of composite images is shown to one or more of the plurality of subjects.

30. A computer-implemented method as in claim 26, further comprising aggregating the metric indicative of subject attentiveness into a data set and analyzing the aggregated data set by one or more statistical measures.