Method and system to facilitate interaction between and content delivery to users of a wireless communications network
First Claim
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1. A method for creating an affinity group of portable communications device users comprising:
- accessing profile data relating to selected portable communication device users;
comparing accessed profile data of a selected set of the portable communication device users;
associating one or more of the portable communication device users with an affinity group based on the profile data comparison to thereby create the group wherein at least one portable communication device user is excluded from the affinity group based on the profile data comparison;
receiving input from a portable communications device user that has been excluded from the affinity group based on the comparing profile data comparison;
associating the excluded portable communications device user with the affinity group in response to the input; and
selecting content for and distributing content to users based on their association with the affinity group.
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Abstract
A system and method of creating affinity groups of portable communication device users, and distributing targeted content to said users is disclosed. The user affinity groups may be formed by comparing user profiles with each other or with a predefined affinity group profile definition.
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Citations
20 Claims
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1. A method for creating an affinity group of portable communications device users comprising:
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accessing profile data relating to selected portable communication device users; comparing accessed profile data of a selected set of the portable communication device users; associating one or more of the portable communication device users with an affinity group based on the profile data comparison to thereby create the group wherein at least one portable communication device user is excluded from the affinity group based on the profile data comparison; receiving input from a portable communications device user that has been excluded from the affinity group based on the comparing profile data comparison; associating the excluded portable communications device user with the affinity group in response to the input; and selecting content for and distributing content to users based on their association with the affinity group. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for creating an affinity group of portable communications device users comprising:
a content server including processor electronics configured to perform operations comprising; accessing profile data relating to selected ones of said portable communication device users, comparing the profile data of selected ones of the portable communication device users with a predefined affinity group definition, associating the selected ones of the portable communication device users with the affinity group based on the comparison of the user profile data with the predefined affinity group definition to thereby create the group, said content server being communicatively connected to a wireless network, receiving input from a portable communication device user that has been excluded from the affinity group based on the comparison of the user profile data, and associating, the excluded portable communications device user with the affinity group in response to the input. - View Dependent Claims (13, 14)
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15. A method performed by a server system, the method comprising:
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accessing, at the server system, profile data relating to users of portable communication devices; comparing the accessed profile data of the users of portable communication devices; associating users with an affinity group based on the profile data comparison, wherein at least one user is excluded from the affinity group based on the accessed profile data; associating the at least one excluded user with the affinity group based on a received request from the excluded user; and providing interactive wireless communication between the users of portable communication devices associated with the affinity group. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification