Method for computing reach of an arbitrary radio advertising schedule
First Claim
1. A computer-implemented method to acquire advertising-related data, comprising:
- receiving a population value and Cume values related to individual media stations based on predetermined rating parameters of the media stations, by executing program instructions in a computer system;
identifying a set of multiple media stations that includes two or more of the individual media stations, by executing program instructions in the computer system; and
computing a value, C, indicating a probability that a listener is listening to at least one media station in the set of multiple media stations for the set of multiple media stations according to the formula
C=[1−
Π
i=1,n(1−
(Ci/P))]*P where i denotes an individual media station, Π
represents a product of a sequence of terms, n is the number of media stations in the set, P is the population value, and Ci is a Cume value for each individual media station i in the set wherein Cume values for individual media stations are extended to multiple media stations, by executing program instructions in the computer system.
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Accused Products
Abstract
A radio station market analysis program extends Cume values for individual stations to multiple stations (for a particular geographic market, a particular demographic, and a particular daypart) according to the formula C=[1−Πi=1,n(1−(Ci/P))]*P, where n is the number of media stations, P is the population, and Ci is each Cume value. Cume values may be provided for a limited set of input dayparts from Arbitron and Nielson, and are translated to an arbitrary daypart. The arbitrary daypart can represent a sum of component dayparts in a proposed advertising schedule. The reach of the proposed advertising schedule can be further computed based on a hyperbolic function of spot count.
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Citations
21 Claims
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1. A computer-implemented method to acquire advertising-related data, comprising:
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receiving a population value and Cume values related to individual media stations based on predetermined rating parameters of the media stations, by executing program instructions in a computer system; identifying a set of multiple media stations that includes two or more of the individual media stations, by executing program instructions in the computer system; and computing a value, C, indicating a probability that a listener is listening to at least one media station in the set of multiple media stations for the set of multiple media stations according to the formula
C=[1−
Π
i=1,n(1−
(Ci/P))]*Pwhere i denotes an individual media station, Π
represents a product of a sequence of terms, n is the number of media stations in the set, P is the population value, and Ci is a Cume value for each individual media station i in the set wherein Cume values for individual media stations are extended to multiple media stations, by executing program instructions in the computer system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer system comprising:
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one or more processors to process program instructions; a memory device coupled to said one or more processors; and program instructions residing in said memory device to extend Cume values of individual media stations to multiple media stations by receiving a population value and Cume values related to the individual media stations based on predetermined rating parameters, identifying a set of multiple media stations including two or more of the individual media stations, and computing a value C, indicating a probability that a listener is listening to at least one media station in the set of multiple media stations, for the set of multiple media stations according to the formula
C=[1−
Π
i=1,n(1−
(Ci/P))]*Pwhere i denotes an individual media station, Π
represents a product of a sequence of terms, n is the number of media stations in the set, P is the population value, and Cj is each Cume value for an individual media station i in the set. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computer program product comprising:
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a non-transitory computer-readable storage medium; and program instructions residing in said medium to extend Cume values of individual media stations to multiple media stations, when executed by a computer, by receiving a population value and Cume values related to the individual media stations based on predetermined rating parameters, identifying a set of multiple media stations including two or more of the individual media stations, and computing a value C, indicating a probability that a listener is listening to at least one media station in the set of multiple media stations, for the set of multiple media stations according to the formula
C=[1−
Π
i=1,n(Ci/P))]*Pwhere i denotes an individual media station, Π
represents a product of a sequence of terms, n is the number of media stations in the set, P is the population value, and Ci is each Cume value for an individual media station i in the set. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification