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Method for providing personalized, targeted advertisements during playback of media

  • US 8,606,637 B1
  • Filed: 10/06/2011
  • Issued: 12/10/2013
  • Est. Priority Date: 09/04/2007
  • Status: Active Grant
First Claim
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1. A method of distributing advertising, comprising:

  • embedding, by a media content server, a metatag in a media content, wherein the metatag comprises identifying information;

    analyzing, by an advertisement server, a usage history of a media player to identify a usage profile associated with the media player;

    selecting, by the advertisement server, a plurality of targeted advertisements based on the usage profile associated with the media player;

    transmitting, by the advertisement server, the plurality of targeted advertisements to storage on the media player during intervals of network connectivity of the media player;

    storing, by the media player, the media content comprising the metatag;

    playing, by the media player, the stored media content on the media player;

    encountering, by the media player, the metatag during the playing of the media content;

    in response to the encountering of the metatag, selecting, by the media player, a relevant targeted advertisement of the plurality of targeted advertisements based on the identifying information in the metatag, wherein only a subset of the plurality of targeted advertisements satisfies the identifying information; and

    playing, by the media player, the relevant targeted advertisement.

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