Interactive and collaborative financial customer experience application

• US 8,606,678 B2
• Filed: 01/26/2009
• Issued: 12/10/2013
• Est. Priority Date: 10/15/2008
• Status: Active Grant

• Current Assignee: Bank of America Corp.
• Original Assignee: Bank of America Corp.
• Inventors: Jackowitz, Kenneth S., Benefield, Stefani
• Primary Examiner(s): Dass, Harish T
• Application Number:
  US12/359,887
• Publication Number:
  US 20100094774A1
• Time in Patent Office: 1,779 Days
• Field of Search: 705/36.R, 705/42, 705/7.32, 705/4, 705/38, 705/14, 705/7.22, 709/223, 707/732, 345/473
• US Class Current: 705/36.R
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

Systems, methods, and computer program products are provided for an interactive financial customer experience that allows collaboratively selecting financial products for a customer. The customer experience assesses the customer'"'"'s life events and subsequently uses the life events and the proximate date of occurrence of the life events to determine financial product recommendations and offers for the customer. Additionally, the customer experience may assess the customer'"'"'s life interests and/or financial portfolio to further determine financial product recommendations and offers. The financial product recommendations, along with other financial product options, may be presented to the customer and financial institution associate in a user-friendly platform that further accentuates the collaborative nature of the financial product selection process.

Claims

1. A method for providing financial product recommendations on a computing device, the method comprising:

providing, by a computing device processor, a first display of a life event user interface that includes a timeline and a plurality of life events;

receiving, by a computing device, one or more first inputs that each choose one of the displayed life events and associate the chosen life event with a date range on the timeline, wherein the date range indicates a proximate date of occurrence for each of the life events to occur within a lifetime of a customer;

providing, by a computing device processor, a second display of a life interest user interface that includes a plurality of customer life interest categories and customer life interest items within a chosen customer life interest category;

receiving, by the computer device, one or more second inputs that each choose one of the displayed customer life interest items, wherein customer life interest items include at least one of an organization, an association, a school, or a sporting team to which the customer has an interest;

determining, by a computing device processor, one or more financial product recommendations for the customer based at least in part on the life events, the proximate date of occurrence for each of the life events, and the customer life interest items; and

providing, by a computing device, a third display of a financial product recommendation user interface that includes the one or more financial product recommendations,

wherein at least one of the financial product recommendations are for an affinity financial product comprising one of an affinity credit card, an affinity debit card or an affinity checking account which represents at least one of the customer life interest on the face of the card or checks.

2. The method of claim 1, further comprising receiving, by a computing device, one or more third inputs that define information related to the customer'"'"'s financial portfolio.

3. The method of claim 2, wherein determining the one or more financial product recommendations further comprises determining, by the computing device processor, the one or more financial product recommendations based at least in part on the life events, the associated proximate date of occurrence for each life event, the customer life interests and the information related to the customer'"'"'s financial portfolio.

4. The method of claim 1, wherein providing the third display of the financial product recommendation on a user interface further comprises providing, by a computing device, the third display of the financial product recommendation user interface that further includes one or more additional financial product options.

5. The method of claim 4, further comprising receiving, by a computing device, one or more third inputs that customize the customer'"'"'s selection of financial products based on the one or more financial product recommendations and the one or more financial product options.

6. The method of claim 1, wherein providing the third display of the financial product recommendation user interface further comprises providing, by a computing device processor, access to one or more networked multi-media demonstrations, each demonstration related to a financial product.

7. The method of claim 1, wherein providing the third display of the financial product recommendation user interface further comprises providing access to one or more networked tutorials, each tutorial related to at least one of a financial product or a financial product option.

8. The method of claim 1, further comprising storing, in a computing device memory, the life events associated with a customer and the proximate date of occurrence for each of the life events in a customer profile.

9. The method of claim 8, further comprising re-evaluating customer financial product needs over time based on the stored life events and proximate date of occurrence for each of the life events.

10. A system for providing financial product recommendations, the system comprising:

a computing device including,

a computing platform having at least one processor and a memory in communication with the processor, and

a customer experience module stored in the memory and executable by the processor, wherein the customer experience module includes;

a life events user interface routine operable to provide a first display of a life event user interface that includes a timeline and a plurality of life events and is operable to receive first inputs that each choose one of the displayed life events and associate the chosen life events with a date range on the timeline, wherein the date range indicates a proximate date of occurrence for each of the chosen life events to occur within a lifetime of a customer,

a life interest user interface routine operable to provide a second display of a life interest user interface that includes a plurality of customer life interest categories and customer life interest items within a chosen customer life interest category and is operable to receive second inputs that each choose one of the displayed customer life interest items, wherein customer life interest items include at least one of an organization, an association, a school, or a sporting team to which the customer has an interest, and

a financial product recommendation user interface routine operable to provide a third display of a financial product recommendation user interface that includes one or more; and

a customer financial product recommendation module in communication with the customer experience module, wherein the customer financial product recommendation module is operable to determine the one or more financial product recommendations based at least in part on the inputted life events, the proximate date of occurrence for each of the chosen life events, and the customer life interest items, and communicate the financial product recommendations to the financial product recommendation user interface routine,

wherein at least one of the financial product recommendations are for an affinity financial product comprising one of an affinity credit card, an affinity debit card or an affinity checking account which represents at least one of the customer life interest on the face of the card or checks.

11. The system of claim 10, wherein the customer experience module further comprises a financial portfolio user interface routine operable to provide a fourth display of a financial portfolio user interface that is operable to receive third inputs that define customer financial portfolio data.

12. The system of claim 11, wherein the customer financial product recommendation module is further operable to determine the one or more financial product recommendations based at least in part on the inputted life events, the proximate date of occurrence for each of the chosen life events, the customer life interest items and the customer financial portfolio data.

13. The system of claim 10, further comprising a customer database that stores a plurality of customer profiles, wherein the database is operable to receive the life events and the proximate date of occurrence for each of the chosen life events from the customer experience module and store the life events and proximate date of occurrence for each of the chosen life events in an associated customer profile.

14. The system of claim 10, wherein the financial product recommendation user interface routine is further defined as a financial product recommendation and customization user interface routine operable to provide the third display of a financial product recommendation and customization user interface that is further operable to provide the user an ability to customize a financial product package that includes one or more financial products.

15. The system of claim 10, wherein the financial product recommendation user interface routine is further operable to provide the third display of the financial product recommendation user interface that is further operable to provide access to at least one of multimedia demonstrations related to financial products or tutorials related to at least one financial products or financial product options.

16. A computer program product, comprising:

a non-transitory computer-readable medium comprising;

a first set of codes for causing a computer to provide a display of a life event user interface that includes a timeline and a plurality of life events;

a second set of codes for causing a computer to receive first inputs that each choose one of the displayed life events and associate the chosen life event with a date range on the timeline, wherein the date range indicates a proximate date of occurrence for each of the life events to occur within a lifetime of a customer;

a third set of codes for causing a computer to provide a second display of a life interest user interface that includes a plurality of customer life interest categories and customer life interest items within a chosen customer life interest category;

a fourth set of codes for causing a computer to receive one or more second inputs that each choose one of the displayed customer life interest items, wherein customer life interest items include at least one of an organization, an association, a school, or a sporting team to which the customer has an interest;

a fifth set of codes for causing a computer to determine one or more financial product recommendations for the customer based at least in part on the life events, the proximate date of occurrence for each of the life events, and the customer life interest items; and

a sixth set of codes for causing a computer to provide a third display of a financial product recommendation user interface that includes the one or more financial product recommendations,

wherein at least one of the financial product recommendations are for an affinity financial product comprising one of an affinity credit card, an affinity debit card or an affinity checking account which represents at least one of the customer life interest on the face of the card or checks.

17. The computer program product of claim 16, further comprising a seventh set of codes for causing a computer to receive one or more third inputs that define information related to the customer'"'"'s financial portfolio.

18. The computer program product of claim 17, wherein the fifth set of codes is further defined as a third set of codes for causing a computer to determine the one or more financial product recommendations based at least in part on the life events, the proximate date of occurrence for each life event, the customer life interest items and the information related to the customer'"'"'s financial portfolio.

19. The computer program product of claim 16, wherein the sixth set of codes is further configured for causing the computer to provide the third display of the financial product recommendation user interface that includes one or more additional financial product options.

20. The computer program product of claim 19, further comprising a seventh set of codes for causing a computer to receive one or more third inputs that customize a customer selection of financial products based on the one or more financial product recommendations and the one or more additional financial product options.

21. The computer program product of claim 16, wherein the sixth set of codes is further configured for causing the computer to provide access to at least one of networked multimedia demonstrations or networked tutorials that are related to the financial products of interest.