Pause-button content rendering

• US 8,606,955 B1
• Filed: 10/21/2011
• Issued: 12/10/2013
• Est. Priority Date: 10/21/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Fernandes, Roshan, Oommen, Bindu Mary
• Primary Examiner(s): NGUYEN, PHUOC H
• Application Number:
  US13/278,291
• Time in Patent Office: 781 Days
• Field of Search: 709217-219, 709/230, 709/231
• US Class Current: 709/231
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/6587 Control parameters, e.g. trick play commands, viewpoint selection
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods for delivering and rendering content to a user having a computing device including a display are disclosed. One method performed by one or more servers includes receiving a request for primary content, sending the primary content to the computing device, the primary content configured to be rendered in a first portion of the display of the computing device, receiving a request for secondary content, and sending the secondary content to the computing device, the secondary content configured to be rendered in a second portion of the display upon a request to pause rendering of the primary content. The method can further include receiving a request to resume rendering of the primary content, stopping the sending of the secondary content to the computing device, and again sending the primary content to the computing device.

Claims

1. A method of delivering content to a user having a computing device including a display, comprising:

receiving a request for primary content, wherein the primary content is user selected video content;

sending the primary content to the computing device, the primary content configured to be rendered in a first portion of the display of the computing device;

receiving an indication corresponding to a user request to pause rendering of the primary content;

sending secondary content to the computing device in response to the indication corresponding to the user request to pause rendering of the primary content, wherein the secondary content is advertising content configured to be rendered in a second portion of the display, and wherein the rendering of the primary content in the first portion of the display of the computing device is paused while the secondary content is rendered in the second portion of the display;

receiving an indication corresponding to a user request to access the secondary content; and

sending additional information related to the secondary content to the computing device in response to the indication corresponding to the user request to access the secondary content;

wherein the additional information related to the secondary content is configured to be rendered in a third portion of the display.

2. The method of claim 1, further comprising:

sending means for the user to pause rendering of the primary content.

3. The method of claim 1, further comprising:

receiving an indication corresponding to a user request to resume rendering of the primary content; and

stopping the sending of the secondary content to the computing device, the secondary content configured to be removed from the second portion of the display in response to the indication corresponding to the user request to resume rendering of the primary content; and

sending the primary content to the computing device, the primary content configured to be rendered in the first portion of the display in response to the indication corresponding to the user request to resume rendering of the primary content.

4. The method of claim 3, further comprising:

sending means for the user to pause rendering of the primary content; and

sending means for the user to resume rendering of the primary content.

5. The method of claim 1, further comprising:

receiving an indication corresponding to a user request to remove rendering of the secondary content; and

stopping the sending of the secondary content to the computing device, the secondary content configured to be removed from the second portion of the display in response to the indication corresponding to the user request to remove the secondary content.

6. The method of claim 5, further comprising:

sending means for the user to pause rendering of the primary content; and

sending means for the user to remove rendering of the secondary content.

7. The method of claim 1, wherein the first portion of the display and the second portion of the display are overlapping portions.

8. A method of rendering content to a user having a computing device including a display, comprising:

receiving a signal to render primary content from the user wherein the primary content is user selected video content;

rendering the primary content in a first portion of the display of the computing device;

receiving a signal to pause rendering of the primary content from the user;

pausing the rendering of the primary content in the first portion of the display;

receiving secondary content in response to the pausing of the rendering of the primary content wherein the secondary content is advertising content; and

rendering the secondary content in a second portion of the display; and

wherein the first portion of the display and second portion of the display are overlapping portions.

9. The method of claim 8, further comprising:

receiving a signal to resume rendering the primary content from the user;

removing the rendering of the secondary content from the second portion of the display; and

resuming the rendering of the primary content in the first portion of the display.

10. The method of claim 8, further comprising:

receiving a signal to remove rendering the secondary content from the user; and

removing the rendering of the secondary content from the second portion of the display.

11. The method of claim 8, further comprising:

receiving a signal to access the secondary content from the user;

receiving additional information related to the secondary content responsive to receiving the signal; and

rendering the additional information related to the secondary content in a third portion of the display.

12. A system for delivering content to a user, comprising:

a server in communication with a network, wherein the network is in communication with a computing device including a display, the server including;

a processor for controlling the operations of the server; and

a memory for storing data and program instructions used by the processor wherein the processor is configured to execute instructions stored in the memory to;

receive a request for primary content wherein the primary content is user selected video content;

send the primary content to the computing device, the primary content configured to be rendered in a first portion of the display of the computing device;

receive an indication corresponding to a user request to pause the primary content;

send secondary content to the computing device, wherein the secondary content is advertising content configured to be rendered in a second portion of the display of the computing device in response to the indication corresponding to the user request to pause rendering of the primary content, and wherein the rendering of the primary content in the first portion of the display of the computing device is paused while the secondary content is rendered in the second portion of the display;

receive an indication corresponding to a user request to access the secondary content; and

send additional information related to the secondary content to the computing device, wherein the additional information related to the secondary content is configured to be rendered in a third portion of the display of the computing device in response to the indication corresponding to the user request to access the secondary content.

13. The system of claim 12, wherein the processor is further configured to:

receive an indication corresponding to a user request to resume rendering of the primary content;

stop the sending of the secondary content to the computing device, the secondary content configured to be removed from the second portion of the display in response to the indication corresponding to the user request to resume rendering of the primary content; and

send the primary content to the computing device, the primary content configured to be rendered in the first portion of the display in response to the indication corresponding to the user request to resume rendering of the primary content.

14. The system of claim 12, wherein the processor is further configured to:

receive an indication corresponding to a user request to remove rendering of the secondary content; and

stop the sending of the secondary content to the computing device, the secondary content configured to be removed from the second portion of the display in response to the indication corresponding to the user request to remove the secondary content.

15. The system of claim 12, wherein the processor is further configured to:

receive an indication corresponding to a user request to access the secondary content; and

render the secondary content in a third portion of the display in response to the indication corresponding to the user request to access the secondary content.

16. The system of claim 12, wherein the computing device further includes:

a computing device processor for controlling the operations of the computing device; and

a memory for storing data and program instructions used by the computing device processor.

17. The system of claim 12, wherein the first and second portions of the display are overlapping portions.

18. A device in communication with a network for delivering content to a user, comprising:

a display;

a processor for controlling the operations of the device; and

a memory for storing data and program instructions used by the processor wherein the processor is configured to execute instructions stored in the memory to;

receive a signal to render primary content from the user wherein the primary content is user selected video content,

render the primary content in a first portion of the display,

receive a signal to pause rendering of the primary content from the user,

pause the rendering of the primary content in the first portion of the display,

receive secondary content in response to the pausing of the rendering of the primary content wherein the secondary content is advertising content,

render the secondary content in a second portion of the display

receive a signal corresponding to a user request to access the secondary content; and

render additional information related to the secondary content in a third portion of the display in response to the signal corresponding to the user request to access the secondary content;

wherein the first portion of the display and second portion of the display are overlapping portions.