Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile
First Claim
Patent Images
1. An automatic, computer-implemented method comprising:
- with a hardware computer device, automatically arranging for presenting, in association with presentation of a first television program or channel, a first television advertisement, wherein;
(a) a relationship, between the first television program or channel and a first online user profile of a plurality of online user profiles, is identified automatically based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile;
(b) the first online user profile is associated with a first device that is an online user interface device;
(c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and
(d) the first television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
3 Assignments
0 Petitions
Accused Products
Abstract
In an automatic, computer-implemented method, a selected television advertisement is presented automatically in association with a television program or channel. A relationship is identified between an online user profile and the television program or channel, and the television advertisement is selected based at least in part on information from the online user profile. The selected television advertisement is presented, in association with the television program or channel that is identified as being related to the online user profile, via a set-top box having a corresponding set-top box identifier that is associated with the online user profile.
231 Citations
41 Claims
-
1. An automatic, computer-implemented method comprising:
-
with a hardware computer device, automatically arranging for presenting, in association with presentation of a first television program or channel, a first television advertisement, wherein; (a) a relationship, between the first television program or channel and a first online user profile of a plurality of online user profiles, is identified automatically based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A system comprising:
-
at least one hardware computer device structured and connected to automatically arrange for presenting, in association with presentation of a first television program or channel, a first television advertisement, wherein; (a) a relationship, between the first television program or channel and a first online user profile of a plurality of online user profiles, is identified automatically based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
19. An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to at least one computer, instruct the at least one computer to arrange automatically for presenting, in association with presentation of a first television program or channel, a first television advertisement, wherein:
-
(a) a relationship, between the first television program or channel and a first online user profile of a plurality of online user profiles, is identified automatically based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) the first online user profile is associated with a first device that is an online user interface device; (c) the first television advertisement is selected automatically based at least in part on information from the first online user profile; and (d) the first television advertisement and the first television program or channel are presented via a second device that is a set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
20. A computer-implemented method comprising:
-
with a hardware computer device, automatically; (a) identifying a relationship between a first online user profile of a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) selecting a first television advertisement based at least in part on information from the first online user profile; and (d) arranging for, or transmitting instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
-
-
37. A system comprising:
-
at least one hardware computer device structured and connected to automatically; (a) identify a relationship between a first online user profile of a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) select a first television advertisement based at least in part on information from the first online user profile; and (d) arrange for, or transmit instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
38. An article comprising a tangible medium that is not a transitory propagating signal encoding computer-readable instructions that, when applied to at least one computer, instruct the at least one computer to automatically:
-
(a) identify automatically a relationship between a first online user profile of a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) select a first television advertisement based at least in part on information from the first online user profile; and (d) arrange for, or transmit instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
39. A computer-implemented method comprising automatically:
-
(a) receiving an indication of a selection of a first television advertisement based at least in part on information from a first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) identifying a relationship between the first online user profile of a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; and (d) arranging for, or transmitting instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
40. A computer-implemented method comprising:
-
with a hardware computer device, automatically; (a) selecting a first television advertisement based at least in part on information from a first online user profile selected from among a plurality of online user profiles, which information indicates that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) receiving an indication of a relationship between the first online user profile from among a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; and (d) arranging for, or transmitting instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
-
41. A computer-implemented method comprising:
-
with a hardware computer device, automatically; (a) receiving an indication of a relationship between a first online user profile of a plurality of online user profiles and a first television program or channel, which relationship is based at least in part on information from the first online user profile indicating that the first online profile has information more closely related to the first television program or channel than information from the plurality of online user profiles other than the first online user profile; (b) wherein the first online user profile is associated with a first device that is an online user interface device; (c) receiving an indication of a selection of a first television advertisement based at least in part on information from the first online user profile; and (d) arranging for, or transmitting instructions for, presenting, in association with presentation of the first television program or channel via a second device that is a set-top box, the first television advertisement via the set-top box, the set-top box having a corresponding set-top box identifier that is associated with each of the plurality of online user profiles, including the first online user profile.
-
Specification