Method and system for automatically managing a content approval process for use in in-game advertising
First Claim
Patent Images
1. A computer-implemented method, comprising:
- receiving, by an advertisement distribution system comprising one or more computer processors, advertising content for placement in an advertising spot in a video game;
determining, by the one or more computer processors and in response to receiving the advertising content in the advertising spot, that placement of the advertising content at the advertising spot during subsequent execution of the video game requires approval of at least a producer of the video game and an entity identifiable from content of the video game prior to the subsequent execution;
providing, by the one or more processors and to each of the producer and the entity, approval messages requesting approval for placement of the advertising content in the advertising spot, at least one of the approval messages being provided only after another entity has approved the advertising content;
determining, by the one or more processors, that each of the producer and the entity has approved placement of the advertising content in the advertising spot;
receiving, during execution of the video game, a content request for content to be presented in the advertising spot; and
providing, by the one or more processors and based on the approval the advertising content, the advertising content in response content request.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for approving data wherein a request for approval of advertising content for being impressed upon video game players within a known advertising spot within a known video game is provided. Based on the advertising spot and the video game a system determines at least a party for approving of the advertising content. Then, the system automatically transmits a message to the at least a party requesting their approval of the advertising content for being impressed upon video game players within the known advertising spot within the known video game.
-
Citations
20 Claims
-
1. A computer-implemented method, comprising:
-
receiving, by an advertisement distribution system comprising one or more computer processors, advertising content for placement in an advertising spot in a video game; determining, by the one or more computer processors and in response to receiving the advertising content in the advertising spot, that placement of the advertising content at the advertising spot during subsequent execution of the video game requires approval of at least a producer of the video game and an entity identifiable from content of the video game prior to the subsequent execution; providing, by the one or more processors and to each of the producer and the entity, approval messages requesting approval for placement of the advertising content in the advertising spot, at least one of the approval messages being provided only after another entity has approved the advertising content; determining, by the one or more processors, that each of the producer and the entity has approved placement of the advertising content in the advertising spot; receiving, during execution of the video game, a content request for content to be presented in the advertising spot; and providing, by the one or more processors and based on the approval the advertising content, the advertising content in response content request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
-
-
15. A non-transitory computer-readable storage medium encoded with a computer program comprising instructions that when executed operate to cause one or more data processors to perform operations comprising:
-
receiving advertising content for placement in an advertising spot in a video game; determining that placement of the advertising content at the advertising spot during subsequent execution of the video game requires approval of at least a producer of the video game and an entity identifiable from content of the video game prior to the subsequent execution; providing approval messages requesting approval for placement of the advertising content in the advertising spot, at least one of the approval messages being provided only after another entity has approved the advertising content; determining that each of the producer and the entity has approved placement of the advertising content in the advertising spot; and receiving, during execution of the video game, a content request for content to be presented in the advertising spot; and providing, based on the approval the advertising content, the advertising content in response content request. - View Dependent Claims (16, 17)
-
-
18. A system comprising:
-
one or more data processors; and software stored on a computer storage apparatus and comprising instructions executable by the one or more data processors and upon such execution cause the one or more data processors to perform operations comprising; receiving advertising content for placement in an advertising spot in a video game; determining that placement of the advertising content at the advertising spot during subsequent execution of the video game requires approval of at least a producer of the video game and an entity identifiable from content of the video game prior to the subsequent execution; providing approval messages requesting approval for placement of the advertising content in the advertising spot, at least one of the approval messages being provided only after another entity has approved the advertising content; determining that each of the producer and the entity has approved placement of the advertising content in the advertising spot; and receiving, during execution of the video game, a content request for content to be presented in the advertising spot; and providing, based on the approval the advertising content, the advertising content in response content request. - View Dependent Claims (19, 20)
-
Specification