Determining advertisements based on verbal inputs to applications on a computing device

• US 8,612,226 B1
• Filed: 01/28/2013
• Issued: 12/17/2013
• Est. Priority Date: 01/28/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mengibar, Pedro J. Moreno, Epstein, Mark Edward
• Primary Examiner(s): He, Jialong
• Application Number:
  US13/751,700
• Time in Patent Office: 323 Days
• Field of Search: 704/251, 705/14, 705/4, 705/14.5, 705/14.6, 705/14.7
• US Class Current: 704/251
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G10L 15/22 Procedures used during a speech recognition process, e.g. man-machine dialogue

Abstract

The present disclosure provides methods operable by computing device having one or more applications configured to perform functions based on a received verbal input. The method may comprise receiving a verbal input, obtaining one or more textual phrases corresponding to the received verbal input, and providing the one or more textual phrases to an appropriate application on the computing device. The method may further comprise accumulating data on the one or more textual phrases. The data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input. Based on the count exceeding a threshold, the method may further comprise providing a query corresponding to the textual phrase, where the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.

Claims

1. A method comprising:

receiving by a computing device, a verbal input, wherein the computing device includes one or more applications configured to execute on the computing device and to perform functions based on the received verbal input;

obtaining one or more textual phrases corresponding to the received verbal input;

processing the one or more textual phrases into categories, wherein the categories comprise;

(a) selection of a given application on the computing device, (b) an action within the given application, and (c) one or more parameters of the action within the given application;

providing the one or more textual phrases to a given application on the computing device;

accumulating data on the one or more textual phrases, wherein the accumulated data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input, wherein the accumulated data further comprises associating the count of the number of times a particular textual phrase is obtained with a corresponding category, and wherein the data is representative of textual phrases provided to the one or more applications on the computing device;

based on the count of a given textual phrase for one of the categories exceeding a threshold, providing a query corresponding to the textual phrase, wherein the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.

2. The method of claim 1, further comprising:

storing the one or more advertisements on the computing device; and

providing the one or more advertisements when a received verbal input corresponds to the given textual phrase.

3. The method of claim 1, further comprising:

in response to the query, receiving the one or more advertisements relating to the given textual phrase; and

displaying the one or more advertisements within an application of the computing device.

4. The method of claim 1, further comprising displaying an option to view the one or more advertisements relating to the given textual phrase.

5. The method of claim 1, further comprising receiving a message on the computing device containing a link to the one or more advertisements, wherein the message includes a text message or an email.

6. The method of claim 1, wherein the advertisement database is located on the computing device.

7. The method of claim 1, wherein the advertisement database is located on an external server.

8. The method of claim 1, wherein the accumulated data further comprises a geographic location of the computing device when receiving the verbal input.

9. The method of claim 1, wherein the accumulated data further comprises a timestamp when receiving the verbal input, wherein the timestamp comprises a date and a time of day.

10. The method of claim 1, wherein the one or more advertisements are configured for interaction with a user, and the method further comprises processing user interaction with the one or more advertisements displayed on the computing device.

11. A computing device comprising:

at least one processor;

data storage comprising program logic executable by the at least one processor to perform functions comprising;

receiving by a computing device, a verbal input, wherein the computing device includes one or more applications configured to execute on the computing device and to perform functions based on the received verbal input;

obtaining one or more textual phrases corresponding to the received verbal input;

processing the one or more textual phrases into categories, wherein the categories comprise;

(a) selection of a given application on the computing device, (b) an action within the given application, and (c) one or more parameters of the action within the given application;

providing the one or more textual phrases to a given application on the computing device;

accumulating data on the one or more textual phrases, wherein the accumulated data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input, wherein the accumulated data further comprises associating the count of the number of times a particular textual phrase is obtained with a corresponding category, and wherein the data is representative of textual phrases provided to the one or more applications on the computing device;

based on the count of a given textual phrase for one of the categories exceeding a threshold, providing a query corresponding to the textual phrase, wherein the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.

12. The computing device of claim 11, wherein the program logic is further executable by the at least one processor to carry out the functions of:

storing the one or more advertisements on the computing device; and

providing the one or more advertisements when a received verbal input corresponds to the given textual phrase.

13. The computing device of claim 11, wherein the program logic is further executable by the at least one processor to carry out the functions of:

in response to the query, receiving the one or more advertisements relating to the given textual phrase; and

displaying the one or more advertisements within an application of the computing device.

14. The computing device of claim 11, wherein the program logic is further executable by the at least one processor to carry out the function of displaying an option to view the one or more advertisements relating to the given textual phrase.

15. The computing device of claim 11, wherein the advertisement database is located on the computing device.

16. The computing device of claim 11, wherein the advertisement database is located on an external server.

17. A computer-readable memory having stored thereon instructions, that when executed by a computing device, cause the computing device to carry out functions comprising:

receiving by a computing device, a verbal input, wherein the computing device includes one or more applications configured to execute on the computing device and to perform functions based on the received verbal input;

obtaining one or more textual phrases corresponding to the received verbal input;

processing the one or more textual phrases into categories, wherein the categories comprise;

(a) selection of a given application on the computing device, (b) an action within the given application, and (c) one or more parameters of the action within the given application;

providing the one or more textual phrases to a given application on the computing device;

accumulating data on the one or more textual phrases, wherein the accumulated data comprises at least a count of a number of times a particular textual phrase is obtained based on a given received verbal input, wherein the accumulated data further comprises associating the count of the number of times a particular textual phrase is obtained with a corresponding category, and wherein the data is representative of textual phrases provided to the one or more applications on the computing device;

based on the count of a given textual phrase for one of the categories exceeding a threshold, providing a query corresponding to the textual phrase, wherein the query is usable to search an advertisement database for one or more advertisements relating to the textual phrase.

18. The computer-readable memory of claim 17, wherein the functions further comprise:

storing the one or more advertisements on the computing device; and

providing the one or more advertisements when a received verbal input corresponds to the given textual phrase.