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Dynamic playbook: experimentation platform for social networks

  • US 8,612,375 B2
  • Filed: 11/09/2012
  • Issued: 12/17/2013
  • Est. Priority Date: 11/11/2011
  • Status: Expired due to Fees
First Claim
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1. A method for providing content to a plurality of users over a network, wherein at least one network device performs actions, comprising:

  • selecting a plurality of content to be provided to the plurality of users through a channel for distribution of content;

    determining a test for a variable having at least two outcomes, wherein each outcome corresponds to a different contextual recommendation to employ with a piece of content;

    determining one of the at least two outcomes to employ with each piece of the selected content;

    providing each piece of the selected content to the channel based on the contextual recommendation corresponding to the determined outcome; and

    removing the test from a plurality of tests and re-employing the removed test by automatically adding the removed test to the plurality of tests based on other monitored actions associated with the plurality of content.

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