Background process for providing targeted content within a third-party application

• US 8,615,432 B2
• Filed: 04/26/2010
• Issued: 12/24/2013
• Est. Priority Date: 04/02/2010
• Status: Active Grant

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: Howard, James Alexander, Turner, William Bedford, Blumenberg, Christopher, Williamson, Richard
• Primary Examiner(s): SORKOWITZ, DANIEL M
• Application Number:
  US12/767,102
• Publication Number:
  US 20110246296A1
• Time in Patent Office: 1,338 Days
• Field of Search: None
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user'"'"'s information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.

Claims

1. A method comprising:

receiving at a daemon a request for a targeted application to be displayed within a view in a primary application, the daemon being a background process in an operating system executing on a device, wherein the request is received from the primary application executing on the device;

collecting at the daemon targeting data, the targeting data comprising device and

operating system data that the primary application is prohibited from accessing;

sending by the daemon the targeting data to an application server;

receiving the targeted application from the application server, the targeted application being selected by the application server based on an analysis of the targeting data; and

presenting the targeted application within the view in the primary application.

2. The method of claim 1, wherein the targeted application is stored in a cache specific to the primary application.

3. The method of claim 2, wherein the targeted application stored in the cache has one or more associated restrictions limiting when the targeted application stored in the cache can be displayed.

4. The method of claim 3, wherein the primary application can present the targeted application directly from the cache provided that presenting the targeted application will not exceed the associated restrictions.

5. The method of claim 1, wherein the targeted application received from the server can be multiple targeted applications being selected by the application server based on an analysis of the targeting data.

6. The method of claim 1, further comprising:

downloading the targeted application from the application server.

7. The method of claim 6, wherein a banner image having the same appearance as the targeted application is initially downloaded and displayed.

8. The method of claim 7, wherein the application is downloaded after the banner image, and once downloaded is presented in place of the banner image.

9. The method of claim 1, wherein the targeted application is an interactive application.

10. The method of claim 1, wherein the targeted application is executed in a software sandbox.

11. A product comprising:

a non-transitory machine-readable medium; and

machine-executable instructions stored on the machine-readable medium for causing a computer to perform the method comprising;

receiving at a daemon a request for a targeted application to be displayed within a view in og a primary application, the daemon being a background process in an operating system executing on a device, wherein the request is received from the primary application executing on the device;

collecting at the daemon targeting data, the targeting data comprising data describing user preferences, network information, location information, and information identifying the primary application;

sending by the daemon the targeting data to an application server;

downloading one or more targeted applications from the application server, the targeted application(s) being selected by the application server based on an analysis of the targeting data; and

presenting the first targeted application received within the view in ot˜

the primary application.

12. The product of claim 11, wherein the daemon is a proxy for the application server.

13. The product of claim 12, wherein the targeted application(s) is stored in a system-wide cache.

14. The product of claim 13, wherein the daemon selects a targeted application for presentation by the primary application from the system-wide cache.

15. The product of claim 11, wherein the proxy receives metadata describing the targeted application(s) from the application server and forwards the metadata to the primary application which downloads the one or more targeted applications from the application server.

16. The product of claim 11, wherein a banner image having the same appearance as the targeted application is initially downloaded and displayed.

17. The product of claim 16, wherein the application is downloaded after the banner image, and once downloaded is presented in place of the banner image.

18. The product of claim 11, wherein the targeted application is an interactive application.

19. A system for presentation of targeted content on a handheld communication device comprising:

a processor configured to execute a daemon to collect requests for a targeted application and targeting data, the daemon being a background process in an operating system executing on a device, wherein the request is received from the primary application executing on the device;

a communications interface configured to send the request for the targeted application and send the targeted data to an applications server, and to download a targeted application from the applications server;

the applications server configured to receive the request for the targeted application, and to determine a targeted application based on the targeting data, and to return the determined targeted application to the communications interface; and

the processor further configured to display the targeted application within a primary application.

20. The system of claim 19, wherein the applications server is configured to return an image appearing to be the targeted application prior to returning the complete targeted application.

21. The system of claim 20, wherein the processor displays the image appearing to be the targeted application until the complete targeted application is downloaded.

22. The system of claim 19, further comprising:

a cache configured to store the downloaded targeted application.

23. The system of claim 19, wherein the processor runs the targeted application in a sandbox.