Methods and systems for determining and utilizing selection data
First Claim
1. A computer system comprising:
- one or more computers programmed to perform operations, the operations comprising;
identifying, with a path module, a path by which a first user has navigated to a first web page that is determined to include an advertisement that a plurality of users have selected at least a threshold amount, the path including a second web page;
receiving, with a term-processor module, an identifier of the second web page from the path module and in response processing the second web page to identify a term that appears in text of the second web page;
identifying, with at least the term that appears in text of the second web page that is included in the path by which the first user navigated to the first web page, one or more keywords; and
providing the one or more keywords to a second computer system that is configured to promote, by using the one or more keywords, a product or service that is promoted by the advertisement to a second user, who is different than the first user.
2 Assignments
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Accused Products
Abstract
Systems and methods for determining and utilizing selection data are described. In one aspect, a system and method for determining an article containing at least one item associated with selection data, determining a path associated with the article containing the at least one item, and identifying at least one term associated with one or more of the at least one item based at least in part on the path is described. In another aspect, a system and method for determining a geographical location associated with an article based at least in part on selection data associated with the article, determining geographical locations associated with at least some items within a plurality of items based at least in part on selection data associated with the at least some items, and selecting at least one of the plurality of items to be presented on the article based at least in part on the geographical location associated with the article and the geographical location associated with the item is described. In another aspect a system and method for determining an article containing at least one item, determining selection data associated with the at least one item, and determining a likelihood that the article is a manipulated article based at least in part on the selection data associated with the at least one item is described.
35 Citations
20 Claims
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1. A computer system comprising:
one or more computers programmed to perform operations, the operations comprising; identifying, with a path module, a path by which a first user has navigated to a first web page that is determined to include an advertisement that a plurality of users have selected at least a threshold amount, the path including a second web page; receiving, with a term-processor module, an identifier of the second web page from the path module and in response processing the second web page to identify a term that appears in text of the second web page; identifying, with at least the term that appears in text of the second web page that is included in the path by which the first user navigated to the first web page, one or more keywords; and providing the one or more keywords to a second computer system that is configured to promote, by using the one or more keywords, a product or service that is promoted by the advertisement to a second user, who is different than the first user. - View Dependent Claims (2, 3)
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4. A computer system comprising:
one or more computers programmed to perform operations, the operations comprising; identifying, with a path module, a link found in a path by which a first user has navigated to a first web page that is determined to include an advertisement that a plurality of users have selected at least a threshold amount, wherein the link links to a web page available on a data communication network; receiving, with a term-processor module, a characterization of the link from the path module and in response processing the characterization of the link to identify a term that appears in text of the link; identifying, with at least the term that appears in text of the link that is found in the path by which the first user navigated to the first web page, one or more keywords; and providing the one or more keywords to a second computer system that is configured to promote, by using the one or more keywords, a product or service that is promoted by the advertisement to a second user, who is different than the first user. - View Dependent Claims (5, 6, 7, 8, 9, 10)
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11. A method implemented by a system of one or more computers, the method comprising:
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determining that a plurality of users have selected an advertisement for promotion of a product or service displayed on a first web page more often than a threshold amount; determining a path by which a first user has navigated to the first web page that displays the advertisement that the plurality of users have selected more often than the threshold amount, wherein the path comprises at least a second web page; identifying a term that appears in text of the second web page after determining the path; identifying, with at least the term that appears in text of the second web page that is in the path by which the first user has navigated to the first web page, one or more keywords; and providing the one or more keywords to a second computer system that is configured to promote, by using the one or more keywords, a product or service that is promoted by the advertisement to a second user, who is different than the first user. - View Dependent Claims (12, 13)
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14. A method implemented by a system of one or more computers, the method comprising:
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determining that a plurality of users have selected an advertisement for promotion of a product or service displayed on a first web page more often than a threshold amount; determining a path by which a first user has navigated to the first web page that displays the advertisement that the plurality of users have selected more often than the threshold amount, wherein the path comprises at least a link to a web page; identifying a term that appears in text of the link after determining the path; identifying, with at least the term that appears in text of the link that is in the path by which the first user has navigated to the first web page, one or more keywords; and providing the one or more keywords to a second computer system that is configured to promote, by using the one or more keywords, a product or service that is promoted by the advertisement to a second user, who is different than the first user. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification