Targeted mobile content insertion and/or replacement
First Claim
1. A method for altering content of a webpage served from a content provider'"'"'s server, said method comprising:
- (a) receiving a data request at a proxy server maintained by a wireless service provider over a wireless telecommunication network, said data request being initiated by a mobile device served by the wireless network;
(b) forwarding the request from the proxy server to the content provider'"'"'s server over the Internet such that the content provider'"'"'s server returns a webpage with original content contained therein in response to the forwarded request;
(c) receiving the returned webpage at the proxy server;
(d) determining a location of the mobile device based at least on an IP address, telephone number, or mobile identity for the mobile device;
(e) altering the original content of the webpage received by the proxy server via a content alteration engine based on the following criteria;
the data request;
a subscriber profile accessible by the wireless service provider;
a mobile device location; and
specific policies maintained for specific subscribers, the altering comprising at least one of;
(i) adding new content to the webpage; and
(ii) replacing at least some portion of the original content with new content;
wherein the new content varies based upon the determined location of the mobile device; and
,(f) forwarding the webpage with the altered content to the mobile device initiating the data request.
5 Assignments
0 Petitions
Accused Products
Abstract
A method is provided for altering content of a webpage served from a content provider'"'"'s server (32). The method includes: receiving a data request at a proxy server (22) over a wireless telecommunication network (20), the data request being initiated by a mobile device (10) served by the wireless network (20); forwarding the request from the proxy server (22) to the content provider'"'"'s server (32) over the Internet (30) such that the content provider'"'"'s server (32) returns a webpage with original content contained therein in response to the forwarded request; receiving the returned webpage at the proxy server (22); altering the original content of the webpage received by the proxy server (22); and, forwarding the webpage with the altered content to the mobile device (10) initiating the data request.
26 Citations
22 Claims
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1. A method for altering content of a webpage served from a content provider'"'"'s server, said method comprising:
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(a) receiving a data request at a proxy server maintained by a wireless service provider over a wireless telecommunication network, said data request being initiated by a mobile device served by the wireless network; (b) forwarding the request from the proxy server to the content provider'"'"'s server over the Internet such that the content provider'"'"'s server returns a webpage with original content contained therein in response to the forwarded request; (c) receiving the returned webpage at the proxy server; (d) determining a location of the mobile device based at least on an IP address, telephone number, or mobile identity for the mobile device; (e) altering the original content of the webpage received by the proxy server via a content alteration engine based on the following criteria;
the data request;
a subscriber profile accessible by the wireless service provider;
a mobile device location; and
specific policies maintained for specific subscribers, the altering comprising at least one of;
(i) adding new content to the webpage; and
(ii) replacing at least some portion of the original content with new content;
wherein the new content varies based upon the determined location of the mobile device; and
,(f) forwarding the webpage with the altered content to the mobile device initiating the data request. - View Dependent Claims (2, 3, 4, 5, 6, 7, 16, 17, 18, 19)
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8. A telecommunication network that supports altering content of a webpage served from a content provider'"'"'s server, said network comprising:
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a mobile portion used by a mobile device to wirelessly access the network; a proxy server maintained by a wireless service provider that receives a data request from the mobile device over the mobile portion of the network and forwards the request to the content provider'"'"'s server over the Internet such that the content provider'"'"'s server returns to the proxy server a webpage with original content contained therein in response to the forwarded request; and
,a content alteration engine that receives the webpage with the original content from the proxy server, alters the original content of the webpage, and returns the webpage with altered content to the proxy server, which in turn forwards the same to the mobile device that initiated the data request, wherein the original content of the webpage is altered based on the following criteria;
the data request;
a subscriber profile accessible by the wireless service provider;
a mobile device location; and
specific policies maintained for specific subscribers, wherein the content alteration engine operates to perform at least one of;
(i) addition of new content to the webpage; and
(ii) replacement of at least some portion of the original content with new content; and
the new content varies based upon a determined location of the mobile device, wherein the location of the mobile device is determined based at least on an IP address, telephone number, or mobile identity for the mobile device. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 20, 21, 22)
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Specification