Customized offers for E-commerce

• US 8,620,749 B2
• Filed: 06/20/2011
• Issued: 12/31/2013
• Est. Priority Date: 06/20/2011
• Status: Expired due to Fees

• Current Assignee: Glyde Corporation
• Original Assignee: Glyde Corporation
• Inventors: Rothman, Simon, McLaughlin, Michael
• Primary Examiner(s): SORKOWITZ, DANIEL M
• Application Number:
  US13/164,385
• Publication Number:
  US 20120323684A1
• Time in Patent Office: 925 Days
• Field of Search: 705/14.53
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

Systems, apparatuses, and methods are provided for facilitating electronic commerce via a web banner. Entire purchase transactions may be provided via the web banner, where an end user purchases products sold from third parties via the web banner. Entire sale listing transactions may also be provided via the web banner, where an end user lists products for sale via the web banner. Further, users may be identified when they access third party web sites, and customized offers may be generated and communicated to the identified users.

Claims

1. An apparatus, comprising:

a storage element operable to store;

product information for a plurality of products offered for sale by a plurality of sellers, the product information including, for each product, a product price and a product description;

buyer information for a plurality of buyers of the products offered for sale, the buyer information including, for each buyer, a buyer identifier identifying the buyer, contact information indicating information for contacting the buyer, and billing information for the buyer; and

seller information for the sellers, the seller information including, for each seller, a seller identifier identifying the seller, contact information indicating information for contacting the seller, and billing information for the seller; and

a processor operable to;

acquire information about a user of an end user computing device;

determine a likelihood that the user is in possession or control of one of the plurality of products offered for sale by the sellers;

identify the user from the buyers and the sellers when the user accesses a third party web site hosted by a server;

in response to identifying the user, generate an offer for a sale or purchase of at least one of the products offered for sale using at least some of the acquired information about the user and the product information stored in the storage element, the offer being customized for the user, wherein generate the offer for a sale or purchase of at least one of the products offered for sale includes generate, based on the likelihood that the user is in possession or control of one or more of the products offered for sale by the sellers, an offer that solicits the user to sell the product that they are in possession or control of; and

communicate the customized offer to the user.

2. The apparatus of claim 1, wherein being operable to acquire information about a user includes at least one of:

being operable to gather information based on the user'"'"'s interaction with a web site hosted by the apparatus, being operable to receive information from a cookie located on the end user computing device, and being operable to receive information from a cookie provided by a third party computing device.

3. The apparatus of claim 1, wherein information about a user includes at least one of demographics concerning the user, behaviors of the user, and product interests of the user.

4. The apparatus of claim 1, wherein being operable to identify the user includes being operable to receive an indicator indicating that the user is accessing the third party web site.

5. The apparatus of claim 4, wherein the indicator is a cookie including information about the user.

6. The apparatus of claim 1, wherein information about a user includes product interests of the user, and being operable to generate an offer includes being operable to:

compare the product interests of the user to the product information stored in the storage element;

based on the comparison, identify, from the plurality of products offered for sale by the plurality of sellers, a product which the user has expressed an interest in or a product related to the product which the user has expressed an interest in; and

generate the offer based on the identified product or related product.

7. The apparatus of claim 6, wherein the product information further includes, for each product, product availability, and being operable to generate the offer includes being operable to:

generate the offer based on the product price for the identified product and the product availability for the identified product.

8. The apparatus of claim 1, wherein the customized offer is available to the user only for a predetermined time.

9. The apparatus of claim 8, wherein the predetermined time expires:

after a certain amount of time;

when a web banner previously displayed to the user is no longer displayed to the user;

or

when the user indicates a refusal of the offer.

10. The apparatus of claim 1, wherein being operable to communicate the customized offer to the user includes being operable to provide the customized offer for display in a web banner on the end user computing device.

11. The apparatus of claim 10, wherein the user may accept the offer only by activating the web banner.

12. The apparatus of claim 10, wherein once the offer is accepted by the user, subsequent processing for fulfilling the offer is also performed within the web banner.

13. The apparatus of claim 1, wherein:

being operable to acquire information about a user includes being operable to acquire information about a plurality of users of end user computing devices; and

being operable to identify the user includes being operable to identify one of the plurality of users.

14. The apparatus of claim 13, wherein the processor is further operable to:

segment the plurality of users into categories based on the acquired information; and

assign a value indicator to each of the categories.

15. The apparatus of claim 14, wherein being operable to generate an offer includes being operable to generate an offer based on the value indicator.

16. The apparatus of claim 1, wherein the processor is further operable to:

receive an indicator indicating whether or not the user accepted the customized offer; and

store acceptance information based on the received indicator, the acceptance information identifying whether or not the user accepted the customized offer.

17. The apparatus of claim 16, wherein the processor is further operable to generate a subsequent offer based on previous offer acceptance information.

18. A method of generating a customized offer, comprising:

acquiring, by a server computer, information about a user of an end user computing device, the server computer being operable to store;

product information for a plurality of products offered for sale by a plurality of sellers, the product information including, for each product, a product price and a product description;

buyer information for a plurality of buyers of the products offered for sale, the buyer information including, for each buyer, a buyer identifier identifying the buyer, contact information indicating information for contacting the buyer, and billing information for the buyer; and

seller information for the sellers, the seller information including, for each seller, a seller identifier identifying the seller, contact information indicating information for contacting the seller, and billing information for the seller;

determining a likelihood that the user is in possession or control of one of the plurality of products offered for sale by the sellers;

identifying, by the server computer, the user from the buyers and the sellers when the user accesses a third party web site hosted by a server different than the server computer;

in response to identifying the user, generating an offer for a sale or purchase of at least one of the products offered for sale using at least some of the acquired information about the user and the product information stored in the storage element, the offer being customized for the user, wherein generating the offer for a sale or purchase of at least one of the products offered for sale includes generating, based on the likelihood that the user is in possession or control of one or more of the products offered for sale by the sellers, an offer that solicits the user to sell the product that they are in possession or control of; and

communicating the customized offer to the user.

20. The method of claim 18, wherein information about a user includes product interests of the user, and generating an offer includes:

comparing the product interests of the user to the product information for the plurality of products offered for sale by the plurality of sellers;

based on the comparison, identifying, from the plurality of products offered for sale by the plurality of sellers, a product which the user has expressed an interest in or a product related to the product which the user has expressed an interest in; and

generating the offer based on the identified product or related product.

21. The method of claim 20, wherein the product information further includes, for each product, product availability, and generating the offer includes:

generating the offer based on the product price for the identified product and the product availability for the identified product.

22. The method of claim 18, wherein:

the server computer is further operable to store, for each of the plurality of products, an image associated with the product, a textual description of the product, a retail price of the product, a breakeven price of the product, a disposal price of the product, an indication of whether the product is in stock, and an indication as to how many days the product has been in stock; and

generating an offer includes generating an offer based on the textual description of the product, the retail price of the product, the breakeven price of the product, the disposal price of the product, the indication of whether the product is in stock, and the indication as to how many days the product has been in stock.

23. The method of claim 18, wherein communicating the customized offer to the user includes providing the customized offer for display in a web banner on the end user computing device.

24. The method of claim 23, further comprising:

receiving an indication that the user accepted the customized offer; and

in response to receiving the indication that the user accepted the customized offer, causing additional information to be displayed within the web banner displayed on the end user computing device, the additional information facilitating fulfillment of the customized offer that was accepted by the user.

25. The method of claim 24, further comprising:

in response to receiving the indication that the user accepted the customized offer;

receiving, at the server computer, contact information from the user via the web banner;

receiving, at the server computer, shipping information from the user via the web banner;

receiving, at the server computer, billing information from the user via the web banner; and

receiving, at the server computer, from the user via the web banner, a purchase order for the product identified by the customized offer.

19. A non-transitory computer-readable storage medium with an executable program stored thereon, wherein the program instructs a microprocessor to perform the following steps:

acquire, at a marketplace server, information about a user of an end user computing device different than the marketplace server, the marketplace server being operable to store;

product information for a plurality of products offered for sale by a plurality of sellers, the product information including, for each product, a product price and a product description;

buyer information for a plurality of buyers of the products offered for sale, the buyer information including, for each buyer, a buyer identifier identifying the buyer, contact information indicating information for contacting the buyer, and billing information for the buyer; and

seller information for the sellers, the seller information including, for each seller, a seller identifier identifying the seller, contact information indicating information for contacting the seller, and billing information for the seller;

determine a likelihood that the user is in possession or control of one of the plurality of products offered for sale by the sellers;

identify the user from the buyers and the sellers when the user accesses a third party web site hosted by a server different than the marketplace server;

in response to identifying the user, generate an offer for a sale or purchase of at least one of the products offered for sale using at least some of the acquired information about the user and the product information stored in the storage element, the offer being customized for the user, wherein generate an offer for a sale or purchase of at least one of the products offered for sale includes generate, based on the likelihood that the user is in possession or control of one or more of the products offered for sale by the sellers, an offer that solicits the user to sell the product that they are in possession or control of; and

communicate the customized offer to the user.