Method and system for targeting messages to travelers

• US 8,620,750 B2
• Filed: 10/20/2011
• Issued: 12/31/2013
• Est. Priority Date: 10/21/2010
• Status: Active Grant

• Current Assignee: Concur Technologies Incorporated (SAP SE)
• Original Assignee: Concur Technologies Incorporated (SAP SE)
• Inventors: Love, John, Lore, Michael, Fredericks, Michael, Csontos, Andrew, DePasquale, Thomas
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US13/277,923
• Publication Number:
  US 20120101901A1
• Time in Patent Office: 803 Days
• Field of Search: 705/14.58
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04W 4/025 using location based information parameters
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A computer-implemented method of targeting electronic messages to travelers, comprising performing processing associated with: utilizing geographic information comprising itinerary information, to determine where the travelers are currently and/or are projected to be during a given time period; creating a list of travelers which categorizes the geographic information and/or traveler information about the travelers on the list; electronically notifying a merchant with information related to the list and the current geographic information and/or current traveler information of the travelers on the list; receiving an electronic request from the merchant to transmit an electronic targeted message to some or all of the travelers on the list; and transmitting the electronic targeted message to some or all of the travelers on the list.

Claims

1. A computer-implemented method of targeting electronic messages, comprising:

performing processing associated with utilizing information, utilizing at least one processor in communication with at least one database, comprising geographic location information and already-reserved itinerary location information from a travel reservation system, to determine where at least two travelers with different itinerary information are currently and are projected to be during at least one given time period, wherein the already-reserved itinerary location information comprises location information of entities providing services related to;

hotel room, rental car, air travel, train travel, limousine service, shuttle service, taxi service, food, or entertainment, or any combination thereof;

performing processing associated with creating at least one list of the at least two travelers which categorizes the geographic location information and the already-reserved traveler itinerary location information about travelers on the at least one list;

performing processing associated with electronically notifying at least one merchant with information related to the at least one list and the current geographic information, and already-reserved traveler itinerary location information of the travelers on the at least one list, wherein the current geographic location information and the already-reserved traveler itinerary location information is used as criteria for determining which merchants to notify;

performing processing associated with receiving at least one electronic request from the at least one merchant to transmit at least one electronic targeted message to some or all of the travelers on the at least one list; and

performing processing associated with transmitting the electronic targeted message to some or all of the travelers on the at least one list.

2. The method of claim 1, wherein the traveler information comprises:

expense information;

itinerary information;

preference information;

or

any combination thereof.

3. The method of claim 1, further comprising performing processing associated with collecting at least one fee from the at least one merchant for transmitting the at least one electronic targeted message to the travelers.

4. The method of claim 1, further comprising performing processing associated with collecting at least one fee from the at least one merchant when the travelers act upon the at least one electronic targeted message.

5. The method of claim 1, wherein acting upon the at least one electronic targeted message further comprises purchasing at least one good and/or service.

6. The method of claim 5, further comprising performing processing associated with auditing expense reporting information for the travelers to know whether or not the at least one good and/or service was purchased.

7. The method of claim 1, further comprising performing processing associated with utilizing expense reporting information to help determine what different types of travelers purchase when they travel.

8. The method of claim 1, wherein the geographic information comprises global positioning system (GPS) information.

9. The method of claim 1, wherein multiple electronic targeted messages are transmitted in a prioritized manner.

10. The method of claim 1, wherein only electronic targeted messages that offer at least one product and/or at least one service that complies with the traveler'"'"'s entities'"'"' policies are transmitted.

11. The method of claim 1, wherein the at least one electronic targeted message is transmitted utilizing:

at least one mobile phone;

at least one smart phone;

at least one personal digital assistant;

at least one desktop computer;

at least one laptop computer;

at least one tablet computer;

or

at least one touch pad device;

or

any combination thereof.

12. The method of claim 1, wherein the at least one electronic targeted message comprises:

at least one offer for at least one product;

at least one offer for at least one service;

or

information about at least one event;

or

any combination thereof.

25. The method of claim 1, wherein the at least one electronic targeted message is cached on at least one device for at least one future event.

26. The method of claim 1, wherein at least one device can receive electronic targeted messages, and information regarding when to display or not display the electronic targeted messages.

27. The method of claim 1, wherein the at least one electronic targeted message provides a link to at least one application programming interface (API) and/or at least one web site.

28. The method of claim 1, wherein the at least one electronic targeted message is generated by retrieving information from an application programming interface and/or a database.

29. The method of claim 1, wherein the at least one electronic targeted message is at least one real-time electronic targeted message.

35. The method of claim 1, wherein duration information in the itinerary information is also used as criteria for determining which merchants to notify.

36. The method of claim 1, wherein traveler preference information is also used as criteria for determining which merchants to notify.

37. The method of claim 36, wherein past behavior of the traveler is used to determine the traveler preference information.

38. The method of claim 37, wherein the past behavior comprises traveler past expense information.

39. The method of claim 1, further comprising:

performing processing associated with determining which of the travelers are eligible to receive the messages based on the policies of the travelers'"'"' employers.

40. The method of claim 1, further comprising:

performing processing associated with auditing the merchants to help ensure the merchants are paying for the sent messages by looking at expense information to see which merchant offers were accepted by the travelers.

13. A computer-implemented system of targeting messages to travelers, comprising:

at least one processor configured for;

performing processing associated with utilizing information, utilizing at least one processor in communication with at least one database, comprising geographic location information and already-reserved itinerary location information from a travel reservation system, to determine where at least two travelers with different itinerary information are currently and are projected to be during at least one given time period, wherein the already-reserved itinerary location information comprises location information of entities providing services related to;

hotel room, rental car, air travel, train travel, limousine service, shuttle service taxi service, food, or entertainment, or any combination thereof;

performing processing associated with creating at least one list of the at least two travelers which categorizes the geographic location information and the already-reserved traveler itinerary location information about travelers on the at least one list;

performing processing associated with electronically notifying at least one merchant with information related to the at least one list and the current geographic information, and already-reserved traveler itinerary location information of the travelers on the at least one list, wherein the current geographic location information and the already-reserved traveler itinerary location information is used as criteria for determining which merchants to notify;

performing processing associated with receiving at least one electronic request from the at least one merchant to transmit at least one electronic targeted message to some or all of the travelers on the at least one list; and

performing processing associated with transmitting the electronic targeted message to some or all of the travelers on the at least one list.

14. The system of claim 13, wherein the traveler information comprises:

expense information;

itinerary information;

preference information;

or

any combination thereof.

15. The system of claim 13, wherein the at least one processor is further configured for performing processing associated with collecting at least one fee from the at least one merchant for transmitting the targeted messages to the travelers.

16. The system of claim 13, wherein the at least one processor is further configured for performing processing associated with collecting at least one fee from the at least one merchant when the travelers act upon the targeted messages.

17. The system of claim 13, wherein acting upon the targeted messages further comprises purchasing at least one good and/or service.

18. The system of claim 17, wherein the at least one processor is further configured for performing processing associated with auditing expense reporting information for the travelers to know whether or not the at least one good and/or service was purchased.

19. The system of claim 13, wherein the at least one processor is further configured for performing processing associated with utilizing expense reporting information to help determine what different types of travelers purchase when they travel.

20. The system of claim 13, wherein the geographic information also comprises global positioning system (OPS) information.

21. The system of claim 13, wherein the targeted message are transmitted in a prioritized manner.

22. The system of claim 13, wherein only targeted messages that offer at least one product and/or service that complies with the travelers entities'"'"' policies are transmitted.

23. The system of claim 13, wherein the targeted messages are transmitted utilizing:

at least one mobile phone;

at least one smart phone;

at least one personal digital assistant;

at least one desktop computer;

at least one laptop computer;

at least one tablet computer;

or

at least one touch pad device;

or

any combination thereof.

24. The system of claim 13, wherein the targeted messages comprise:

at least one offer for at least one product;

at least one offer for at least one service;

or

information about at least one event;

or

any combination thereof.

30. The system of claim 13, wherein the at least one electronic targeted message is cached on at least one device for at least one fixture event.

31. The system of claim 13, wherein at least one device can receive electronic targeted messages, and information regarding when to display or not display the electronic targeted messages.

32. The system of claim 13, wherein the at least one electronic targeted message provides a link to at least one application programming interface (API) and/or at least one web site.

33. The system of claim 13, wherein the at least one electronic targeted message is generated by retrieving information from an application programming interface and/or a database.

34. The system of claim 13, wherein the at least one electronic targeted message is at least one real-time electronic targeted message.

41. The system of claim 13, wherein duration information in the itinerary information is also used as criteria for determining which merchants to notify.

42. The system of claim 13, wherein traveler preference information is also used as criteria for determining which merchants to notify.

43. The system of claim 42, wherein past behavior of the traveler is used to determine the traveler preference information.

44. The system of claim 43, wherein the past behavior comprises traveler past expense information.

45. The system of claim 13, wherein the processor is further configured for performing processing associated with determining which of the travelers are eligible to receive the messages based on the policies of the travelers'"'"' employers.

46. The system of claim 13, wherein the processor is further configured for:

performing processing associated with auditing the merchants to help ensure the merchants are paying for the sent messages by looking at expense information to see which merchant offers were accepted by the travelers.