Retail behavioral tracking using microsystems

• US 8,620,775 B2
• Filed: 09/25/2007
• Issued: 12/31/2013
• Est. Priority Date: 09/25/2006
• Status: Active Grant

• Current Assignee: Siemens Industry Incorporated (Siemens AG)
• Original Assignee: Siemens Industry Incorporated (Siemens AG)
• Inventors: Porter, Michael Ramey, Rozsnaki, Joseph James, Ahmed, Osman
• Primary Examiner(s): OBAID, FATEH M
• Application Number:
  US11/903,926
• Publication Number:
  US 20080221943A1
• Time in Patent Office: 2,289 Days
• Field of Search: None
• US Class Current: 705/28
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays

Abstract

An arrangement includes a plurality of containers and a processing circuit. Each of the plurality of containers has a microsystem disposed thereon. Each microsystem is configured to sense at least one environmental condition and to sense movement of the corresponding container. The microsystem is configured to communicate information regarding the at least one environmental condition and the movement wirelessly. The processing circuit is operably coupled to receive the information regarding the at least one environmental condition and the movement from each of the microsystems.

Claims

1. An arrangement, comprising:

a plurality of containers, each having a microsystem disposed thereon, each microsystem configured to sense at least one environmental condition and to sense movement of the corresponding container, the microsystem configured to communicate information regarding the at least one environmental condition and the movement wirelessly;

a processing circuit operably coupled to receive the information regarding the at least one environmental condition and the movement from each of the microsystems; and

a data store coupled to the processing circuit, the data store storing at least one data record associated with a movement event for a first of the plurality of containers, the data record containing information regarding each of a predetermined plurality of orientations of the first of the plurality of containers, each of the orientations in the plurality being associated with the first container being held at a position to view a different portion of the first container.

2. The arrangement of claim 1, further comprising a wireless base station configured to communicate wirelessly with the plurality of microsystems, the wireless base station further configured to communicate with the processing circuit.

3. The arrangement of claim 1, wherein the data store contains a database, the database containing environmental and movement information associated with each of the plurality of containers.

4. The arrangement of claim 3, further comprising a point of sale terminal, the point of sale terminal configured to identify a transaction involving one or more of the plurality of containers, the point of sale terminal further configured to communicate information regarding any identified transaction involving one or more of the plurality of containers to the processing circuit.

5. The arrangement of claim 4, wherein the database stores information regarding any transactions involving one or more of the plurality of containers.

6. The arrangement of claim 3, wherein:

the processing circuit is configured to store timing information in the database such that the timing information is associated with at least the information regarding the environmental conditions.

7. The arrangement of claim 1, wherein the environmental conditions include lighting information.

8. The arrangement of claim 1, wherein the environmental conditions include temperature information.

9. The arrangement of claim 1, wherein the microsystem includes a microelectromechanical sensor configured to detect orientation information regarding the product, and wherein the orientation information comprises the information regarding movement.

13. The arrangement of claim 1, wherein the data record contains a dwell time at each of the predetermined plurality of orientations of the first of the plurality of containers.

10. An arrangement, comprising:

a plurality of containers, each having a microsystem disposed thereon, each microsystem configured to sense at least one environmental condition and to sense movement of the corresponding container, the microsystem configured to communicate information regarding the at least one environmental condition and the movement wirelessly;

a processing circuit operably coupled to receive the information regarding the at least one environmental condition and the movement from each of the microsystems;

a point of sale terminal, the point of sale terminal configured to identify a transaction involving one or more of the plurality of containers, the point of sale terminal further configured to communicate information regarding any identified transaction involving one or more of the plurality of containers to the processing circuit; and

a data store coupled to the processing circuit, the data store storing a data record associated with each of the containers, the data record including a movement/position log identifying the movement information from the microsystems of the containers, and a time sold field identifying time sold information pertaining to the containers, the time sold information being based on the transaction information received from the point of sale terminal.

11. The arrangement of claim 10, wherein the point of sale terminal is further configured to provide purchase transaction information to another device over a wired network.

12. The arrangement of claim 10, wherein the microsystem includes a microelectromechanical sensor configured to detect orientation information regarding the product, and wherein the orientation information comprises the information regarding movement.