System and method for providing a futures/forward tradable market and bidded price negotiation for internet advertising

• US 8,620,795 B2
• Filed: 09/12/2011
• Issued: 12/31/2013
• Est. Priority Date: 10/11/2006
• Status: Active Grant

• Current Assignee: Puthocode S. Veeraraghavan
• Original Assignee: Puthocode S. Veeraraghavan
• Inventors: Veeraraghavan, Puthocode S.
• Primary Examiner(s): FELTEN, DANIEL S
• Application Number:
  US13/230,648
• Publication Number:
  US 20120066054A1
• Time in Patent Office: 841 Days
• Field of Search: 705/37, 705/14.11, 705/14.18
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

A system of advertising on the Internet, including: an on-line system for sellers of future advertising space to create advertising contracts; an on-line system for presenting the advertising contracts to purchasers of advertising space; an on-line system for the purchasers of future advertising space to select the sellers'"'"' advertising contracts; a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers'"'"' advertising in the sellers advertising space; and a system for transferring funds from the purchasers to the sellers after completion and audit of the advertising contracts.

Claims

1. A computerized system with a platform having software on a non-transitory computer readable medium which when executed by a computer operates through a web-based interface, a market of future advertising contracts, wherein the contracts are tradable or re-sellable prior to the delivery of the advertising, comprising:

a server;

an on-line system that operates on the server for sellers of future advertising space to create re-sellable advertising contracts, wherein the on-line system automatically prompts the sellers with contractual options to consider;

an on-line system that operates on the server for presenting the re-sellable advertising contracts to purchasers of advertising space;

an on-line system that operates on the server for the purchasers of future advertising space to purchase the re-sellable advertising contracts, wherein the on-line system for the purchasers of future advertising space to purchase the re-sellable advertising contracts comprises an analytics engine that programmatically enables the purchase through historical marketplace data based on statistical data of the user'"'"'s performance in the marketplace and heuristic data across the marketplace as a whole, wherein the analytics are performed prior to the delivery of the advertising; and

an on-line system for the purchasers of the re-sellable advertising contracts to re-sell the advertising contracts prior to performance of the advertising contracts, such that the re-sellable advertising contracts are re-sold and then delivered.

2. The system of claim 1, wherein the statistical marketplace data comprises historical advertiser performance in the marketplace.

3. The system of claim 1, wherein the statistical marketplace data comprises projected performance of the advertising contracts based on historical tracked data.