Method and system for processing published content on the internet

• US 8,621,048 B2
• Filed: 06/14/2012
• Issued: 12/31/2013
• Est. Priority Date: 11/30/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lunt, Eric M.
• Primary Examiner(s): Mejia, Anthony
• Application Number:
  US13/523,241
• Publication Number:
  US 20120278187A1
• Time in Patent Office: 565 Days
• Field of Search: 709/200, 709/217, 709/219, 705/14, 705/26, 705/27, 725/46, 725/47
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/224 providing notification on incoming messages, e.g. pushed notifications of received messages
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

Disclosed is a method for processing content published on-line so as to identify each item in a unique manner. In some implementations, an RSS feed is received from a publisher and a unique identifier is identified for each item in the feed. Each item then has third party content or advertisements associated with the item based on the unique identifier. The feed is then stored and, when appropriate, updated. The augmented feed, which contains the third party content and the items in the feed, is provided to user devices.

Claims

1. A computer implemented method, comprising:

receiving, by one or more processors, a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second different content provider;

augmenting, by one or more processors, the first item to create a first augmented item that includes the first content and third party content from a third party content provider;

augmenting the second item to create a second augmented item that includes the second content and different third party content;

providing, by one or more processors and to a user device, an augmented content feed that includes the first augmented item and the second augmented item;

determining, after providing the augmented content feed, that the first augmented item has changed;

providing, in response to determining that the first augmented item has changed, an alert to a subscriber of the augmented content feed, the alert including information about the change;

in response to receiving a first request for the augmented content feed, inserting, into the second item, a first advertisement from a first advertiser; and

in response to receiving a second request for the augmented content feed, inserting, into the second item, a second advertisement from one of the first advertiser or a second advertiser, the second advertisement being different than the first advertisement, the second advertisement being inserted without creating an alert of the insertion to subscribers of the augmented content feed.

2. The method of claim 1, wherein determining that the first augmented item has changed comprises determining that additional content has been added to the first augmented item to create an updated first augmented item, the method of claim 1 further comprising:

receiving, after providing the alert, a request for the augmented feed, the request being initiated through user interaction with the alert; and

providing, in response to receiving the request, the updated first augmented item.

3. The method of claim 1, further comprising identifying the third party content for the first item, the third party content for the first item being identified based on characteristics of the first item, wherein the characteristics of the first item include an identity of the first content provider.

4. The method of claim 2, further comprising receiving, from the first content provider, data specifying a source of third party content to be included in the first item.

5. The method of claim 4, wherein:

receiving data specifying the source of third party content comprises receiving, from the first content provider, data specifying a music file that is to be provided with the first content; and

augmenting the first item to create a first augmented item comprises inserting the music file into the first item to create a first augmented item that includes the music file.

6. The method of claim 1, further comprising:

receiving a request to create a second augmented item that includes the second content and a reference to a web service that provides the different third party content; and

augmenting, in response to the request, the second item to include a reference to an identifier, the identifier being a reference to the different third party content.

7. The method of claim 1, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.

8. A system comprising:

a data store storing a content feed; and

one or more processors that communicate with the data store and execute instructions that cause the one or more processors to perform operations including;

receiving a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second different content provider;

augmenting the first item to create a first augmented item that includes the first content and third party content from a third party content provider;

augmenting the second item to create a second augmented item that includes the second content and different third party content;

providing, to a user device, an augmented content feed that includes the first augmented item and the second augmented item

determining, after providing the augmented content feed, that the first augmented item has changed; and

providing, in response to determining that the first augmented item has changed, an alert to a subscriber of the augmented content feed, the alert including information about the change;

in response to receiving a first request for the augmented content feed, inserting, into the second item, a first advertisement from a first advertiser; and

in response to receiving a second request for the augmented content feed, inserting, into the second item, a second advertisement from one of the first advertiser or a second advertiser, the second advertisement being different than the first advertisement, the second advertisement being inserted without creating an alert of the insertion to subscribers of the augmented content feed.

9. The system of claim 8, wherein:

determining that the first augmented item has changed comprises determining that additional content has been added to the first augmented item to create an updated first augmented item; and

execution of the instructions causes the one or more processors to perform operations comprising;

receiving, after providing the alert, a request for the augmented feed, the request being initiated through user interaction with the alert; and

providing, in response to receiving the request, the updated first augmented item.

10. The system of claim 8, wherein:

execution of the instructions causes the one or more processors to perform operations comprising identifying the third party content for the first item, the third party content for the first item being identified based on characteristics of the first item, and wherein the characteristics of the first item include an identity of the first content provider.

11. The system of claim 9, wherein execution of the instructions further causes the one or more processors to perform operations comprising receiving, from the first content provider, data specifying a source of third party content to be included in the first item.

12. The system of claim 11, wherein:

receiving data specifying the source of third party content comprises receiving, from the first content provider, data specifying a music file that is to be provided with the first content; and

augmenting the first item to create a first augmented item comprises inserting the music file into the first item to create a first augmented item that includes the music file.

13. The system of claim 8, wherein execution of the instructions further causes the one or more processors to perform operations comprising:

receiving a request to create a second augmented item that the second content and a reference to a web service that provides the different third party content; and

augmenting, in response to the request, the second item to include a reference to an identifier, the identifier being a reference to the different third party content.

14. The system of claim 8, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.

15. A non-transitory computer readable storage medium storing instructions that upon execution by one or more processors, cause the one or more processors to perform operations comprising:

receiving a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second different content provider;

augmenting the first item to create a first augmented item that includes the first content and third party content from a third party content provider;

augmenting the second item to create a second augmented item that includes the second content and different third party content;

providing, to a user device, an augmented content feed that includes the first augmented item and the second augmented item

determining, after providing the augmented content feed, that the first augmented item has changed; and

providing, in response to determining that the first augmented item has changed, an alert to a subscriber of the augmented content feed, the alert including information about the change;

in response to receiving a first request for the augmented content feed, inserting, into the second item, a first advertisement from a first advertiser; and

in response to receiving a second request for the augmented content feed, inserting, into the second item, a second advertisement from one of the first advertiser or a second advertiser, the second advertisement being different than the first advertisement, the second advertisement being inserted without creating an alert of the insertion to subscribers of the augmented content feed.

16. The non-transitory computer readable storage medium of claim 15, wherein:

determining that the first augmented item has changed comprises determining that additional content has been added to the first augmented item to create an updated first augmented item; and

execution of the instructions causes the one or more processors to perform operations comprising;

receiving, after providing the alert, a request for the augmented feed, the request being initiated through user interaction with the alert; and

providing, in response to receiving the request, the updated first augmented item.

17. The non-transitory computer readable storage medium of claim 15, wherein:

execution of the instructions causes the one or more processors to perform operations comprising identifying the third party content for the first item, the third party content for the first item being identified based on characteristics of the first item, and wherein the characteristics of the first item include an identity of the first content provider.

18. The non-transitory computer readable storage medium of claim 16, wherein execution of the instructions further causes the one or more processors to perform operations comprising receiving, from the first content provider, data specifying a source of third party content to be included in the first item.

19. The non-transitory computer readable storage medium of claim 18, wherein:

receiving data specifying the source of third party content comprises receiving, from the first content provider, data specifying a music file that is to be provided with the first content; and

augmenting the first item to create a first augmented item comprises inserting the music file into the first item to create a first augmented item that includes the music file.

20. The non-transitory computer readable storage medium of claim 15, wherein execution of the instructions further causes the one or more processors to perform operations comprising:

receiving a request to create a second augmented item that the second content and a reference to a web service that provides the different third party content; and

augmenting, in response to the request, the second item to include a reference to an identifier, the identifier being a reference to the different third party content.

21. The non-transitory computer readable storage medium of claim 15, wherein:

the first content is a first publication by a first user;

the second content is a second publication by a second user; and

providing the augmented content feed to the user device comprises providing the augmented content feed to a third user that differs from the first user and the second user.