Apparatus, system and method for selecting a media enhancement

• US 8,621,343 B2
• Filed: 07/18/2011
• Issued: 12/31/2013
• Est. Priority Date: 07/19/2010
• Status: Expired due to Fees

• Current Assignee: Brand Affinity Technologies, Inc.
• Original Assignee: Brand Affinity Technologies, Inc.
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Primary Examiner(s): Hutton, Jr., Doug
• Assistant Examiner(s): MCINTOSH, ANDREW T
• Application Number:
  US13/184,664
• Publication Number:
  US 20120130815A1
• Time in Patent Office: 897 Days
• Field of Search: 715/234, 715/249
• US Class Current: 715/249
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The present invention is and includes a device, system and method for providing an image enhancement widget. The device, system and method include a javascript component that, upon execution, obtains at least one subject of primary content on a networked page, and at least one permission for enhancement of the primary content, ones of a plurality of content produced remotely from the javascript component and according to the javascript component, and an enhancement widget. The enhancement widget may be a flash widget.

Claims

1. A system for enhancing content on a web page, comprising:

a server computer with a computing processor and operative to communicatively couple the processor to a user device over a data communication network, and a computer readable storage device in data communication with the processor and having stored thereon computer readable instructions which, when executed on the processor, cause the server computer to implement;

an enhancement engine operative to;

receive from the user device a request for a webpage to be viewed;

obtain from a content producer information of a subject of an image of the requested web page, obtained from caption text or alternate text associated with the image;

obtain user-centric information from the user device including a user device type and user preferences;

receive from the user device a request for an enhancement of the image;

provide an enlarged version of the image to the user device resized to fit in a frame having a size that is one of a small mode of 300×

250 pixels, a medium mode of 400×

300 pixels, and a large mode of 600×

400 pixels;

provide links to a set of available applications able to operate on information of the subject of the image; and

refrain from obtaining information that may be embedded in digital objects included in the web page;

a content vault having resident therein digital content associated with a plurality of subjects;

a query engine operative to search the content vault and third party sources of online information for digital content associated with the subject of the image responsive to a request received from the user device based on execution of a user selected one of the applications;

a recommendation engine operative to obtain digital content from the query engine search, and return content based on the user selected application, the user device type, and the user preferences; and

a fulfillment engine operative to format the content returned by the recommendation engine for delivery to the user device for use by the selected application.

2. The system of claim 1, wherein the application provides an advertisement.

3. The system of claim 1, wherein the application is one of the set of available applications.

4. The system of claim 3, further comprising a menu area where a user may select the application, wherein the set of available applications populates said menu.

5. The system of claim 1, wherein the set of applications is a static set of available applications.

6. The system of claim 5, wherein the static set includes an application that is in accordance with a type of the requested content.

7. The system of claim 1, wherein the selected application is a smart phone application.