Targeted sidebar advertising

• US 8,621,372 B2
• Filed: 01/05/2006
• Issued: 12/31/2013
• Est. Priority Date: 01/04/2006
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gandhi, Ashit, Sollicito, Vincent, Bishop, Marc, Miller, Stephen
• Primary Examiner(s): Sax, Steven
• Assistant Examiner(s): CHOI, DAVID E
• Application Number:
  US11/326,260
• Publication Number:
  US 20070157110A1
• Time in Patent Office: 2,917 Days
• Field of Search: 715/764, 715/779, 705/1, 705/14, 705/26, 705/27, 707/3, 725/32, 725/34, 725/35
• US Class Current: 715/764
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/75 Indicating network or usage conditions on the user display

Abstract

Methods and apparatus for providing an advertisement in a sidebar, and/or in a slidesheet associated with an application module displayed in the sidebar. The advertisement is targeted to the sidebar user based upon user specific information maintained by a content provider. The user specific information can comprise, sidebar application information, user preference information, shared user information and other information associated with the user that can be used to select an advertisement targeted to the user. An advertisement displayed in a slidesheet can be selected based upon user information and/or the functionality provided by the application module associated with the slidesheet.

Claims

1. A sidebar displayed on a display associated with a computing device, comprising:

an advertising module visibly displayed in the sidebar, the sidebar being browser-independent, the advertising module being populated with an advertisement automatically selected from a plurality of possible advertisements, said automatic selection triggers loading the advertisement based in part on user information maintained by a content provider in connection with a user and based in part on an advertising module type selected from a plurality of different types, an advertising module display state selected from a plurality of different display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the advertising module within which the selected advertisement is automatically displayed, the user information comprising user specific information related to user interactions with one or more plural services of the content provider, said user specific information comprising user preference information obtained by the content provider from the user based upon an explicit user preference indication made by the user, said explicit user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider; and

computer code implemented by a processor, the computer code being operable to execute an operation that retrieves the advertisement from a service provider location on a network, wherein the advertising module is periodically updated based upon current advertisement content in accordance with said user information and the type, display state and dimensional size information of the advertising module.

2. The sidebar of claim 1, wherein the computer code is operable to receive the advertisement, when the user initiates the sidebar.

3. The sidebar of claim 1, wherein the computer code is operable to receive a plurality of advertisements, when the user initiates the sidebar.

4. The sidebar of claim 1, further comprising:

information retrieving computer code, the information retrieving computer code being operable to execute an operation that retrieves the user information from the content provider; and

selection computer code, the selection computer code being operable to execute an operation that selects an advertisement based in part on the user information.

5. The sidebar of claim 1, wherein the content provider selects the advertisement.

6. The sidebar of claim 1, wherein the explicit preference indication is a music preference indication made during interaction with a music service of the content provider.

7. The sidebar of claim 6, wherein the advertisement is for an album.

8. The sidebar of claim 1, wherein the explicit preference indication is a product preference indication made during interaction with a shopping service of the content provider.

9. The sidebar of claim 8, wherein the product preference indication is a purchase of a product by the user.

10. The sidebar of claim 8, wherein the advertisement is related to a retailer through which the product is available.

11. The sidebar of claim 1, wherein said user preference information is obtained by the content provider from the user based upon implicit preference indications derived utilizing data collected by the content provider related to the user'"'"'s activities.

12. The sidebar of claim 1, wherein the user specific information comprises information related to user interaction with the sidebar.

13. The sidebar of claim 1, wherein the user specific information comprises a search term entered by the user during interaction with a search service of the content provider.

14. The sidebar of claim 13, wherein the search service is accessed through a browser, the browser being operable to communicate with a search server operated by the content provider.

15. The sidebar of claim 13, wherein the search service is accessed through a search module of the sidebar.

16. The sidebar of claim 1, wherein the user specific information comprises a search term searched by the user.

17. The sidebar of claim 1, wherein the user specific information comprises shared user information.

18. The sidebar of claim 17, wherein the shared user information comprises a selection of interests selected by the user.

19. The sidebar of claim 1, wherein the information further comprises demographic information associated with the user.

20. The sidebar of claim 1, wherein the information further comprises user information obtained from the user'"'"'s computer.

21. The sidebar of claim 1, wherein the user specific information comprises sidebar application information, the sidebar application information comprising application modules visibly displayed in the sidebar.

30. The method of claim 19, further comprising obtaining user preference information based upon implicit preference indications made by the user.

36. The method of claim 1, wherein the sidebar searches frequently and recently searched pages to assist in said ad selection.

22. A sidebar displayed on a display associated with a computing device, comprising:

an application module, implemented by a processor, visibly displayed in the sidebar through which a user can access functions associated with the application module, the sidebar being browser-independent, the application module being selected from a plurality of possible application modules, the sidebar visibly displaying the application module based upon sidebar application information maintained by a content provider; and

a slidesheet associated with the application module, the slidesheet visibly displaying an advertisement and automatically selected from a plurality of advertisements, said automatic selection triggers loading the advertisement based in part on the functions associated with the application module and dimensional size information of the application module within which the selected advertisement is automatically displayed, wherein the application module is periodically updated based upon current advertisement content in accordance with user specific information and an application module type selected from a plurality of different types, said user specific information comprising user preference information obtained by the content provider from the user based upon an explicit user preference indication made by the user, said explicit user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider, an application module display state selected from a plurality of display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the application module.

23. The sidebar of claim 22, wherein the advertisement displayed in the slidesheet is selected based further on user information maintained by the content provider.

24. The sidebar of claim 22, further comprising computer code, computer code being operable to execute an operation that facilitates the communication of a selected advertisement from the content provider.

25. A method comprising:

automatically selecting an advertisement to be displayed in an advertising module of a browser-independent sidebar provided by a content provider from a plurality of possible advertisements, the content provider offering plural services to a user, said automatic selection triggers loading the advertisement based in part on user information and based in part on an advertising module type selected from a plurality of different types, an advertising display state selected from a plurality of display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the advertising module within which the selected advertisement is automatically displayed, maintained by the content provider in connection with the user, the user information comprising user specific information related to user interactions with one or more of the plural services of the content provider, said user specific information comprising user preference information obtained by the content provider from the user based upon a user preference indication made by the user, said user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider; and

communicating the advertisement to the advertising module, wherein the advertising module is periodically updated based upon current advertisement content in accordance with said user information and the type, display state and dimensional size information of the advertising module.

26. The method of claim 25, further comprising receiving a request for an advertisement.

27. The method of claim 25, wherein the step of selecting the advertisement is performed by the content provider.

28. The method of claim 25, wherein the step of selecting the advertisement is performed by the sidebar.

29. The method of claim 25, further comprising obtaining user preference information based upon explicit preference indications made by the user.

31. A method comprising:

automatically selecting an advertisement to be displayed in a slidesheet associated with an application module through which a user can access functions associated with the application module, the application module being displayed in a browser-independent sidebar, the sidebar provided by a content provider, the content provider offering plural services to the user, said automatic selection being from a plurality of possible advertisements triggers loading the advertisement based in part on the functions accessed through the application module and dimensional size information of the application module maintained by the content provider, within which the selected advertisement is automatically displayed; and

communicating the advertisement to the sidebar, wherein the application module is periodically updated based upon current advertisement content in accordance with user specific information and an application module type selected from a plurality of different types, said user specific information comprising user preference information obtained by the content provider from the user based upon an explicit user preference indication made by the user, said explicit user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider, an application module display state selected from a plurality of display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the application module.

32. The method of claim 31, wherein the advertisement displayed in the slidesheet is selected based further on user information maintained by the content provider.

33. A system comprising:

a content provider computer, having a selection application stored thereon, the selection application automatically selecting an advertisement to be displayed in an advertising module of a browser-independent sidebar from a plurality of possible advertisements, said automatic selection triggers loading the advertisement based in part on user information and based in part on an advertising module type selected from a plurality of different types, an advertising module display state selected from a plurality of display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the advertising module within which the selected advertisement is automatically displayed, maintained by the content provider in connection with a user, the user information comprising user specific information related to user interactions with one or more plural services of the content provider, said user specific information comprising user preference information obtained by the content provider from the user based upon an explicit user preference indication made by the user, said explicit user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider; and

a communication module for communicating said selected advertisement to a user, wherein the advertising module is periodically updated based upon current advertisement content in accordance with said user information and the type, display state and dimensional size information of the advertising module.

34. A system comprising:

a content provider computer, having a browser-independent selection application stored thereon, the selection application automatically selecting an advertisement to be displayed in a slidesheet associated with an application module through which a user can access functions associated with the application module, said automatic selection being from a plurality of possible advertisements triggers loading the advertisement based in part on the functions accessed through the application module and dimensional size information of the application module within which the selected advertisement is automatically displayed; and

a communication module for communicating said selected advertisement to a user, wherein the application module is periodically updated based upon current advertisement content in accordance with user specific information and an application module type selected from a plurality of different types, said user specific information comprising user preference information obtained by the content provider from the user based upon an explicit user preference indication made by the user, said explicit user preference indication related to a multi-media preference corresponding to interactions with a multi-media service provided by the content provider, an application module display state selected from a plurality of display states comprising a closed state, a full open state and a preferred open state, and dimensional size information of the application module.

35. The system of claim 34, wherein the content provider computer further comprises a user database having stored thereon user information, and wherein the advertisement displayed in the slidesheet is selected based further on the user information.